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Keywords: "Perceived Value"

Pengaruh Perceived Quality, Perceived Value, dan Ekuitas Merek terhadap Loyalitas Pelanggan McDonald’s dengan Kepuasan Pelanggan sebagai Variabel Moderasi

Authors: Nabhan Rusmani Hababa, Isbandriyati Mutmainah, Agus Prana Mulia

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Nabhan Rusmani Hababa: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Agus Prana Mulia: Universitas Nusa Bangsa
Pages: 1328-1340
DOI:  10.35870/emt.v9i4.4184
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Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
DOI:  10.35870/emt.v10i1.5260
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Pengaruh Dimensi Emotional Interaction terhadap Purchase Intention dengan Perceived Usefulness sebagai Variabel Intervening pada Produk Skincare Lokal di Social Commerce TikTok

Authors: Afitrotul Akmalia, Ratna Listiana Dewanti

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Afitrotul Akmalia: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1423-1430
DOI:  10.35870/emt.v8i4.2981
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Determinan Minat dan Keputusan Pembelian Fashion Merek Uniqlo

Authors: Rangga Aldiansyah, Isbandriyati Mutmainah, Mulyana Gustira Putra

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Rangga Aldiansyah: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Mulyana Gustira Putra: Universitas Nusa Bangsa
Pages: 1132-1148
DOI:  10.35870/emt.v10i3.5351
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Pengaruh Faktor-Faktor Kualitas, Nilai, dan Preferensi Merek terhadap Loyalitas Konsumen pada Produk Bromen

Authors: Didih Muhamad Sudi, Anto Purwadi, Alfian Firmansyah

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Didih Muhamad Sudi: STAI Syekh Manshur Pandeglang , Affiliation name not available
Anto Purwadi: Sekolah Tinggi Media Komunikasi Trisakti , Affiliation name not available
Alfian Firmansyah: Sekolah Tinggi Ilmu Ekonomi Syariah (STIES) Putera Bangsa Tegal , Affiliation name not available
Pages: 442-449
DOI:  10.35870/emt.v8i1.2163
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Pengaruh Perceived Value dan E-Service Quality terhadap Repurchase Intention melalui E-Trust Konsumen Produk Uniqlo di Kota Bandung

Authors: Fitria Nurul Fadila, Leni Evangalista Marliani

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Fitria Nurul Fadila: Universitas Jenderal Achmad Yani
Leni Evangalista Marliani: Universitas Jenderal Achmad Yani
Pages: 64-74
DOI:  10.35870/emt.v10i1.5277
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Pengaruh Perceived Value, Kualitas Produk, dan Citra Merek terhadap Loyalitas Pelanggan (Studi Kasus pada Pelanggan Produk Susu Ultra Milk di Kota Bogor)

Authors: Zuheratul Kamal, Agus Pranamulia, Dewi Fitrianti

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Zuheratul Kamal: Universitas Nusa Bangsa Kota Bogor
Agus Pranamulia: Universitas Nusa Bangsa Kota Bogor
Dewi Fitrianti: Universitas Nusa Bangsa Kota Bogor
Pages: 2207-2217
DOI:  10.35870/emt.v10i4.6595
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Pengaruh Social Media Marketing Terhadap Visit Intention yang Dimediasi oleh Brand Awareness, Online Trust, dan Perceived Value pada RSGM X

Authors: Regina Amanda, Hendra Achmadi

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Regina Amanda: Universitas Pelita Harapan
Hendra Achmadi: Universitas Pelita Harapan
Pages: 1138-1146
DOI:  10.35870/emt.v9i3.4495
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Analisis Faktor yang Mempengaruhi Preferensi Penggunaan QRIS sebagai Alat Pembayaran pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Riau

Authors: Shella Maidi Rahmadani, Syapsan Syapsan, Any Widayatsari

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Shella Maidi Rahmadani: Universitas Riau
Syapsan Syapsan: Universitas Riau
Any Widayatsari: Universitas Riau
Pages: 1907-1915
DOI:  10.35870/emt.v10i4.6565
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Perbedaan Persepsi Konsumen Terhadap Kegunaan dan Kemudahan Dari Situs Website dan Aplikasi Seluler Marriott Group

Authors: Jessceline Eugenia Pange, Agustinus Nugroho

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Jessceline Eugenia Pange: Universitas Ciputra
Agustinus Nugroho: Universitas Ciputra
Pages: 883-890
DOI:  10.35870/emt.v8i3.2620
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Analisis Pengaruh Brand Equity Berbasis Konsumen (CBBE) terhadap Purchase Intention Smartphone di Surabaya (PLS-SEM)

Authors: Nekhasius Agus Sunarjanto, Vicky Giovanni Sumayouw

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Nekhasius Agus Sunarjanto: Universitas Katolik Widya Mandala Surabaya
Vicky Giovanni Sumayouw: Universitas Katolik Widya Mandala Surabaya
Pages: 2025-2027
DOI:  10.35870/emt.v10i4.6689
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Pengaruh Work-Life Balance, Perceived Organizational Support, dan Working Time terhadap Job Hopping Generasi Z di Semarang

Authors: Etika Wahyu Permadani, Mila Sartika, Aris Puji Purwatiningsih, Tito Aditya Perdana

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Etika Wahyu Permadani: Universitas Dian Nuswantoro
Mila Sartika: Universitas Dian Nuswantoro
Aris Puji Purwatiningsih: Universitas Dian Nuswantoro
Tito Aditya Perdana: Universitas Dian Nuswantoro
Pages: 2048-2062
DOI:  10.35870/emt.v10i4.6714
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Pengaruh Fitur Customer Review dan Persepsi Risiko Terhadap Keputusan Pembelian pada Pengguna Shopee (Studi pada Mahasiswa Universitas Bandar Lampung Prodi Manajemen Angkatan 2019)

Authors: Muhammad Fadil, Farida Efriyanti

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Muhammad Fadil: Universitas Bandar Lampung
Farida Efriyanti: Universitas Bandar Lampung
Pages: 721-727
DOI:  10.35870/emt.v7i3.1251
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Pengaruh Self-Determination Theory dan Kepercayaan Pengguna terhadap Niat Adopsi AI ChatGPT dengan Karakteristik Teknologi sebagai Variabel Mediasi

Authors: Adnin Canina Rayyan, Nurdian Susilowati

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Adnin Canina Rayyan: Univesitas Negeri Semarang
Nurdian Susilowati: Univesitas Negeri Semarang
Pages: 1187-1199
DOI:  10.35870/emt.v10i3.6167
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Peran Mediasi Overconfidence dan Persepsi Risiko pada Hubungan Literasi Keuangan terhadap Keputusan Investasi Generasi Z di Semarang

Authors: Krisna Kurniawan, Pradana Jati Kusuma, Dwi Eko Waluyo, Fakhmi Zakaria

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Krisna Kurniawan: Universitas Dian Nuswantoro
Pradana Jati Kusuma: Universitas Dian Nuswantoro
Dwi Eko Waluyo: Universitas Dian Nuswantoro
Fakhmi Zakaria: Universitas Dian Nuswantoro
Pages: 2273-2286
DOI:  10.35870/emt.v10i4.7305
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Qualitative Analysis of Attraction, Amenities, and Promotional Elements in North Musi Rawas

Authors: Maharani Mardianti, Diena M. Lemy, Juliana

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Maharani Mardianti: Universitas Pelita Harapan
Diena M. Lemy: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Pages: 832-839
DOI:  10.35870/emt.v9i3.4133
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Exploring the Role of Project-Based Learning in Enhancing Non-Profit Accounting Competencies: Evidence from Public Financial Accounting Students at Bengkalis State Polytechnic

Authors: Husnul Muttaqin, Yanisha Dwi Astari, Risda Asfina, Mira Rosmala

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Husnul Muttaqin: Politeknik Negeri Bengkalis
Yanisha Dwi Astari: Politeknik Negeri Bengkalis
Risda Asfina: Politeknik Negeri Bengkalis
Mira Rosmala: Sekolah Tinggi Ilmu Ekonomi Dharma Putra Pekanbaru
Pages: 1048-1058
DOI:  10.35870/emt.v10i2.6169
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Analisis Faktor-Faktor yang Memengaruhi Niat Mahasiswa Akuntansi dalam Mengikuti Sertifikasi Brevet Pajak di Semarang

Authors: Andre Teguh Santoso, Bernadia Linggar Yekti Nugraheni

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Andre Teguh Santoso: Universitas Katolik Soegijapranata
Bernadia Linggar Yekti Nugraheni: Universitas Katolik Soegijapranata
Pages: 604-619
DOI:  10.35870/emt.v10i2.5638
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Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pocari Sweat

Authors: Viola De Yusa Yusa, Riyadini Riyan Utami, Cahyani Pratisti

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Viola De Yusa Yusa: Institut Informatika dan Bisnis Darmajaya
Riyadini Riyan Utami: Institut Informatika dan Bisnis Darmajaya
Cahyani Pratisti: Institut Informatika dan Bisnis Darmajaya
Pages: 470-479
DOI:  10.35870/emt.v10i1.5741
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Perceived Family Burden Between Caregivers of Schizophrenic Patients

Authors: Mihir Ranjan Nayak, Tapasa Mallik, Sarathi Hembram, Manaswini Dash

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Mihir Ranjan Nayak: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Tapasa Mallik: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Sarathi Hembram: Dept. of Psychiatry, MHI (CoE), SCB MCH, Cuttack, Odisha
Manaswini Dash: JKBK Govt. College, Cuttack, Odisha
Pages: 94-101
DOI:  10.35870/emt.v3i2.113
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Adakah Pengaruh Organizational Support, Ethical Climate, dan Quality of Work-Life terhadap Job Satisfaction?

Authors: Nabilla Baina, Tiarapuspa

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Nabilla Baina: Trisakti University
Tiarapuspa: Trisakti University
Pages: 271-280
DOI:  10.35870/emt.v7i1.855
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Analisis Perbandingan Merek Smartphone Apple dan Samsung pada Mahasiswa Fakultas Ekonomi Universitas Swasta di Jakarta

Authors: Susbiyantoro, Caroline, Johny Aninam, Aat Ruchiat Nugraha

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Susbiyantoro: Politeknik LP3I Jakarta , Affiliation name not available
Caroline: Universitas Sultan Fatah
Johny Aninam: Universitas Papua , Affiliation name not available
Aat Ruchiat Nugraha: Padjadjaran University
Pages: 950-963
DOI:  10.35870/emt.v7i4.1547
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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The Influence of Social Norms and Attitude Towards Food Waste Reductions at Five-Star Hotels in Jakarta

Authors: Borromia Faustina Muljani, Reagan Brian, Juliana Juliana

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Borromia Faustina Muljani: Universitas Pelita Harapan
Reagan Brian: Universitas Pelita Harapan
Juliana Juliana: Universitas Pelita Harapan
Pages: 1664-1670
DOI:  10.35870/emt.v9i4.4699
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Determinan Niat Pembelian Produk Skincare Ramah Lingkungan di Indonesia: Pendekatan Theory of Planned Behavior yang Diperluas

Authors: Kezia Rama Lisupindan Sumbung, Luki Adiati Pratomo

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Kezia Rama Lisupindan Sumbung: Universitas Trisakti
Luki Adiati Pratomo: Universitas Trisakti
Pages: 1615-1628
DOI:  10.35870/emt.v10i3.6459
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