Pengaruh Perceived Value dan E-Service Quality terhadap Repurchase Intention melalui E-Trust Konsumen Produk Uniqlo di Kota Bandung
DOI:
https://doi.org/10.35870/emt.v10i1.5277Keywords:
Perceived Value, E-Service Quality, E-Trust, Repurchase IntentionAbstract
The focus of this study is to determine the extent to which perceived value and e-service quality influence repurchase intention mediated by e-trust among Uniqlo product consumers in Bandung. This study involved 120 respondents who were active Uniqlo consumers who made purchases on the online platform. The research employed an online questionnaire as the data collection technique, utilizing a one-shot study or cross-sectional approach as the temporal framework. Multiple regression analysis, classical assumption testing, validity testing, and reliability testing were conducted on the research instruments. This study utilized SPSS version 26 software to analyze the data and the Sobel test to examine the mediating effect. Seven different hypotheses were tested in this study. The findings from this study indicate a positive and significant relationship between perceived value and e-service quality, as well as their influence on e-trust. Additionally, it was found that perceived value and e-service quality also have a positive and significant influence on repurchase intention. Furthermore, the findings of this study indicate that e-trust has a positive and significant influence on repurchase intention and mediates the relationship between perceived value and e-service quality on repurchase intention.
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