Published: 2026-01-01

Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pocari Sweat

DOI: 10.35870/emt.v10i1.5741

Viola De Yusa Yusa, Riyadini Riyan Utami, Cahyani Pratisti
  • Viola De Yusa Yusa: Institut Informatika dan Bisnis Darmajaya
  • Riyadini Riyan Utami: Institut Informatika dan Bisnis Darmajaya
  • Cahyani Pratisti: Institut Informatika dan Bisnis Darmajaya
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Abstract

This study aims to analyze determine the factors influencing purchasing decisions for the isotonic drink Pocari Sweat. The population of this study was consumers who consume the isotonic drink Pocari Sweat. The sampling method used was non-probability sampling using purposive sampling. The sample size for this study was 100 respondents. This type of research is quantitative. Data analysis used the Cochran Q Test method. The results show that there are five factors influencing purchasing decisions, and one most dominant factor for this isotonic drink Pocari Sweat is: 1. needs 2. lifestyle 3. price 4. taste There is one dominant factor influencing purchasing decisions, namely 1. perceived usefulness because the ingredients in Pocari Sweat can restore body fluids lost during activity.

Keywords

Needs; Lifestyle; Price; Taste; Perceived Usefulness

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Yusa, V. D. Y., Utami, R. R., & Pratisti, C. (2026). Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pocari Sweat. Jurnal EMT KITA, 10(1), 470-479. https://doi.org/10.35870/emt.v10i1.5741
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This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 1 (2026)

  • Section: Articles

  • Published: 2026-01-01

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Author Biographies
Viola De Yusa Yusa, Institut Informatika dan Bisnis Darmajaya
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ilmu Ekonomi, Institut Informatika dan Bisnis Darmajaya, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

Riyadini Riyan Utami, Institut Informatika dan Bisnis Darmajaya
Google Scholar ResearchGate ORCID

Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Institut Informatika dan Bisnis Darmajaya, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

Cahyani Pratisti, Institut Informatika dan Bisnis Darmajaya
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ilmu Ekonomi, Institut Informatika dan Bisnis Darmajaya, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

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