Analisis Faktor-Faktor Penentu Keputusan Orang Tua dalam Memilih Sekolah Berbasis Pesantren
DOI:
https://doi.org/10.35870/emt.v10i2.6145Keywords:
Parental Decision, Qur’an and Sunnah-Based School, School SelectionAbstract
School selection by parents is an important decision influenced by internal and external factors, such as location, cost, curriculum, facilities, and school reputation. This study aims to identify the main factors affecting parents’ decisions in choosing Islamic-based elementary schools. The theoretical foundation is based on consumer behavior and decision-making theories, which explain how individuals make choices based on perceived value, needs, and available information. The research employed a quantitative approach using surveys, analyzed descriptively and inferentially. The results indicate that the quality and religious values of the school are the dominant factors, including parental religiosity, quality of religious education, teacher competence, value-based curriculum, student achievement, and the development of students’ character and spirituality. Schools are recommended to focus on improving religious education, strengthening character, enhancing teacher competence, implementing a professional curriculum, and building reputation through the publication of achievements, testimonials, and creative promotional strategies. Transparency in facilities and costs is also essential to foster a positive image and increase parental trust. This study has several limitations, including the use of subjective survey data, a limited number of respondents, and a focus on Islamic junior high schools in East Java, which restricts the generalizability of the findings to other schools or regions.
Downloads
References
Adiyono, A. (2025). IMPLEMENTASI MANAJEMEN PENDIDIKAN ISLAM BERBASIS AL-QUR'AN DAN SUNNAH. JURNAL PENDIDIKAN DAN KEGURUAN, 3(8), 817-825.
Adiyono, A., & Rohimah, N. (2021). Peran Kepala Madrasah Dalam Meningkatkan Mutu Pendidikan Agama Islam Di MTs Negeri 1 Paser. Journal of Innovation Research and Knowledge, 1(5), 867-876. https://doi.org/10.53625/jirk.v1i5.480.
Akbar, H., Simanjuntak, M., & Asnawi, Y. H. (2022). Pengaruh keputusan pemilihan pada Sekolah Islam Terpadu terhadap kepuasan dan positive word of mouth. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 8(2), 503-503. https://doi.org/10.17358/jabm.8.2.503.
Alawiah, W., & Utama, A. P. (2023). Pengaruh kualitas produk, harga, dan citra merek pada keputusan pembelian mobil. Kajian Branding Indonesia, 5(1), 17-34.
Arianto, N., Limakrisna, N., & Purba, J. H. V. (2022). Determinant Parents Of Student’s Decision In Choosing Junior High School (SMP) Education Services In Banten Province And Its Implications On Student Parent Satisfaction. International Journal of Educational Research & Social Sciences, 3(5), 2009-2021.
Dardiri, A. (2016). Optimalisasi kerjasama praktik kerja industri untuk meningkatkan citra sekolah dan daya saing lulusan SMK. Jurnal Pendidikan Dan Pembelajaran Universitas Negeri Malang, 22(2), 162–168.
Fauziah, A., Rusli, R. K., & Indra, S. (2025). Implementasi kurikulum tahfidzul Qur’an untuk membangun karakter santri di Pondok Pesantren Darul Qur’an Mulia. Al-Kaff: Jurnal Sosial Humaniora, 3(2), 133–139.
Florencia, F., Karnawati, T. A., & Dura, J. (2025). Pengaruh lokasi, religiusitas dan citra sekolah terhadap pengambilan keputusan orang tua dalam memilih SMP Bukit Sion. Journal of Science and Social Research, 8(2), 1507–1516.
Harahap, N., Rachmawati, I., & Handoko, Y. (2024). Pengaruh biaya pendidikan, lokasi, dan citra sekolah terhadap keputusan orang tua memilih Sekolah Menengah Pertama (SMP) Citra Berkat Surabaya. Jurnal Ekonomi Manajemen dan Bisnis, 5(2).
Hidayat, G., & Margono, H. (2023). Analisis kurikulum, fasilitas, dan biaya dalam keputusan memilih sekolah pendidikan formal dan brand activation sebagai variabel moderating (Studi pada Sekolah Dasar an Nahl Islamic School di Ciangsana, Kab. Bogor). Journal of Economics and Business UBS, 12(5), 3207–3223.
Imamuddin, M. (2017). Pengaruh label halal dan religiusitas terhadap keputusan pembelian mie instan mahasiswa IAIN Bukittinggi TA 2016/2017. EKONOMIKA SYARIAH: Journal of Economic Studies, 1(1).
Jonathan, S. A., Rantung, P. L. R., & Mandagi, D. W. (2023). Determining factors for parents to choose a school: Empirical analysis of religious-based private schools. QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama, 15(1), 573–584.
Kristanto, D., & Santoso, R. A. (2025). Pengaruh lokasi dan fasilitas sekolah terhadap keputusan pemilihan sekolah yang dimediasi promosi pada Sekolah Menengah Atas Muhammadiyah 8 Gresik. Paradoks: Jurnal Ilmu Ekonomi, 8(2), 498–506.
Kunandar. (2007). Guru profesional implementasi KTSP dan sukses dalam sertifikasi guru. Jakarta: Raja Grafindo Persada.
Muammalah, E. (2022). Survei faktor yang memengaruhi orang tua peserta didik dalam memilih sekolah Taman Kanak-Kanak RW 01 Kertajaya Surabaya. PAUD Teratai, 11(1), 51–58.
Nurhamsalim, M., & Sofa, A. R. (2025). Implementasi nilai-nilai al-Qur'an dan hadits dalam kehidupan sehari-hari di SMK Negeri 1 Probolinggo: Studi tentang pengembangan karakter Islami siswa. Reflection: Islamic Education Journal, 2(1), 127-143. https://doi.org/10.61132/reflection.v2i1.412.
Perkasa, D. H., & Putra, W. B. T. S. (2020, April). Peran Kualitas Pendidikan, Biaya Pendidikan, Lokasi dan Citra Merek dalam Mempengaruhi Minat Siswa Memilih Perguruan Tinggi XYZ. In PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG.
Pracipta, K. I. (2021). Faktor-Faktor Determinasi Keputusan Orang Tua Memilih Sekolah Dasar Swasta Untuk Anak di Kota Yogyakarta. Spektrum Analisis Kebijakan Pendidikan, 10(3), 65-79.
Purnomo, F. H., & Suryadi, B. (2017). Uji validitas konstruk pada instrumen religiusitas dengan metode confirmatory factor analysis (CFA).
Putra, D. G. A. A. S. (2022). Pengaruh lokasi, persepsi harga dan citra sekolah terhadap keputusan orang tua murid memilih jasa pendidikan di sekolah dasar jambe agung batubulan (Doctoral dissertation, Universitas Mahasaraswati Denpasar).
Retnawati, H. (2017). Validitas dan reliabilitas konstruk skor tes kemampuan calon mahasiswa. Jurnal Ilmu Pendidikan, 23(2), 126–135.
Scantika, I., Amarrohman, F. J., & Wijaya, A. P. (2024). Analisis Penggunaan Metode Principal Component Analysis untuk Menentukan Travel Cost dan Contingent Value dalam Pembuatan Zona Nilai Ekonomi Kawasan (Studi Kasus: Waduk Cacaban, Kabupaten Tegal). Jurnal Geodesi Undip, 13(1), 1-10. https://doi.org/10.14710/jgundip.2024.41489.
Susanti, I. W., Bukhori, M., & Dura, J. (2024). Pengaruh lokasi dan kurikulum terhadap keputusan orang tua dalam memilih sekolah dengan brand image sebagai variabel intervening pada SD Global Jaya Tangerang Selatan. Jurnal Pendidikan Indonesia, 5(9), 717–731.
Thoyyibah, K., & Adhimah, D. R. (2022). Analisis faktor pertimbangan orang tua dalam memilihkan sekolah. In Prosiding Seminar Nasional Unimus (Vol. 5).
Vorina, I. K., Wiyono, B. B., & Juharyanto, J. (2020). Faktor-faktor yang mempengaruhi pilihan siswa memasuki SMAN berprestasi. Ilmu Pendidikan.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Balqist Naurah Salsabilah, Fahrul Riza, Endi Sarwoko
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
