Published: 2025-07-10
Qualitative Analysis of Attraction, Amenities, and Promotional Elements in North Musi Rawas
DOI: 10.35870/emt.v9i3.4133
Abstract
This study aims to explore how tourists perceive the value of a destination based on the factors of attractions, facilities, promotion, and local community support in North Musi Rawas Regency, South Sumatra. Using a qualitative approach through in-depth interviews and participatory observation, this research provides a comprehensive understanding of how cultural and natural attractions, tourism infrastructure, promotional strategies, and local participation shape tourists' perceived value. The study finds that authentic cultural experiences, adequate facilities, and meaningful interaction with the community significantly enhance tourist satisfaction and loyalty. The findings are expected to inform sustainable tourism development strategies.
Keywords
Tourist Perceived Value; Attractions; Facilities; Local Support
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 3 (2025)
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Section: Articles
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Published: 2025-07-10
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i3.4133
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Maharani Mardianti, Universitas Pelita Harapan
Magister of Tourism Department, Universitas Pelita Harapan, Tangerang Regency, Banten Province, Indonesia
Diena M. Lemy, Universitas Pelita Harapan
Magister of Tourism Department, Universitas Pelita Harapan, Tangerang Regency, Banten Province, Indonesia
Juliana, Universitas Pelita Harapan
Hospitality Management Department, Universitas Pelita Harapan, Tangerang Regency, Banten Province, Indonesia
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