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Keywords: "Brand"

Analisis Pengaruh Brand Equity Berbasis Konsumen (CBBE) terhadap Purchase Intention Smartphone di Surabaya (PLS-SEM)

Authors: Nekhasius Agus Sunarjanto, Vicky Giovanni Sumayouw

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Nekhasius Agus Sunarjanto: Universitas Katolik Widya Mandala Surabaya
Vicky Giovanni Sumayouw: Universitas Katolik Widya Mandala Surabaya
Pages: 2025-2027
DOI:  10.35870/emt.v10i4.6689
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Pengaruh Brand Awareness, Brand Association, dan Brand Loyalty Terhadap Pembelian Kembali Produk Bumbu Merek MyTaste

Authors: Muhammad Hanizar Razki, Iis Anisa Yulia, Dewi Fitrianti

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Muhammad Hanizar Razki: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Dewi Fitrianti: Universitas Nusa Bangsa
Pages: 1317-1327
DOI:  10.35870/emt.v9i4.3806
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Analisis Pengaruh Brand Image, Consumer Behavior dan Price Terhadap Keputusan Pembelian Produk Scarlett (Studi Kasus Pada Pengguna Scarlett)

Authors: Alisman, Raihan Salsabilla, Zakaria, Ijal Fahmi, Dedi Sufriadi

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Alisman: Universitas Teuku Umar
Raihan Salsabilla: Affiliation name not available , Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Meulaboh
Zakaria: Universitas Serambi Mekkah
Ijal Fahmi: Universitas Serambi Mekkah
Dedi Sufriadi: Universitas Serambi Mekkah
Pages: 792-800
DOI:  10.35870/emt.v8i2.2445
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Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang

Authors: Ahmad Himam Awaly, Linda Ayu Oktoriza

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Ahmad Himam Awaly: Universitas Dian Nuswantoro
Linda Ayu Oktoriza: Universitas Dian Nuswantoro
Pages: 864-873
DOI:  10.35870/emt.v8i3.2619
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Brand Activism dalam Membangun Brand Trust pada Konsumen Generasi Z di Provinsi Lampung: Studi Kasus Brand Smartphone

Authors: David Raynaltha, Khairudin Khairudin

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David Raynaltha: Universitas Bandar Lampung
Khairudin Khairudin: Universitas Bandar Lampung
Pages: 328-335
DOI:  10.35870/emt.v10i1.5170
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Tinjauan Literatur: Peran Brand Image dalam Membangun Loyalitas Pelanggan dan Pengaruhnya dalam Sektor Ritel

Authors: Anggit Dyah Kusumastuti, Mila Nur Hidayah, Dony Ragata Kurniawan

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Anggit Dyah Kusumastuti: Universitas Sahid Surakarta
Mila Nur Hidayah: Universitas Sahid Surakarta
Dony Ragata Kurniawan: Universitas Sahid Surakarta
Pages: 694-699
DOI:  10.35870/emt.v9i2.4005
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Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek)

Authors: Rangga Asmawi Putra, Isbandriyati Mutmainah, Mulyana Gustira Putra

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Rangga Asmawi Putra: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Mulyana Gustira Putra: Universitas Nusa Bangsa
Pages: 447-460
DOI:  10.35870/emt.v9i2.3127
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Pengaruh Brand Ambassador, Product Image, Cita Rasa dan Harga Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy

Authors: Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra, Nia Sonani, Iis Anisa Yulia

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Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra: Universitas Nusa Bangsa
Nia Sonani: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Pages: 940-949
DOI:  10.35870/emt.v7i4.1536
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Analisis dan Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kesadaran Merek, Citra Merek, dan Loyalitas Merek: Studi pada Uniqlo

Authors: Muhammad Rizal Wibi, Soepatini Soepatini

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Muhammad Rizal Wibi: Universitas Muhammadiyah Surakarta
Soepatini Soepatini: Universitas Muhammadiyah Surakarta
Pages: 1442-1452
DOI:  10.35870/emt.v9i4.5199
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Pengaruh Brand Image dan Service Quality Terhadap Keputusan Konsumen dalam Menggunakan Jasa Pengiriman PT JMS Logistics Kota Palembang

Authors: M. Asyraf Rally Febrianto, Roswaty, Muhammad Kurniawan DP

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M. Asyraf Rally Febrianto: Universitas Indo Global Mandiri
Roswaty: Universitas Indo Global Mandiri
Muhammad Kurniawan DP: Universitas Indo Global Mandiri
Pages: 1422-1435
DOI:  10.35870/emt.v7i4.1780
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Pengaruh Labelisasi Halal, Pelayanan Islami dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Sate Apaleh Kabupaten Bireuen)

Authors: Fuadi, Marni Zanti, Damanhur, Falahuddin, Nazli Hasan

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Fuadi: Malikussaleh University
Marni Zanti: Malikussaleh University
Damanhur: Malikussaleh University
Falahuddin: Malikussaleh University
Nazli Hasan: Malikussaleh University
Pages: 767-773
DOI:  10.35870/emt.v8i2.2425
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Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli

Authors: Dian Rachmawati Afandi, Dwi Wahyono, Widyastuti, Aat Ruchiat Nugraha, Yulia Novita

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Dian Rachmawati Afandi: Universitas Pelita Bangsa
Dwi Wahyono: Affiliation name not available , Universitas Abdul Azis Lamadjido Palu
Widyastuti: Universitas Tama Jagakarsa
Aat Ruchiat Nugraha: Padjadjaran University
Yulia Novita: Affiliation name not available , Universitas Islam Sultan Syarif Kasim Riau
Pages: 650-658
DOI:  10.35870/emt.v8i2.2324
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Strategi Pemasaran Digital di Era 5.0 untuk Meningkatkan Brand Awareness Hotel Lido Lake Resort by MNC Hotel

Authors: Irda Mawar Pratiwi, Bayu Suriaatmaja Suwanda, Siska Mulyawaty

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Irda Mawar Pratiwi: IPB University
Bayu Suriaatmaja Suwanda: IPB University
Siska Mulyawaty: IPB University
Pages: 922-931
DOI:  10.35870/emt.v10i2.6003
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Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan McDonald's Jakarta Timur

Authors: Dian Indah Sari

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Dian Indah Sari: Universitas Bina Sarana Informatika
Pages: 896-905
DOI:  10.35870/emt.v7i4.1501
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Pengaruh Green product, Green Price dan Green Brand Image Terhadap Keputusan Pembelian Produk Galon Le Minerale

Authors: Salma Novita Ulya, Diana Aqmala

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Salma Novita Ulya: Universitas Dian Nuswantoro
Diana Aqmala: Universitas Dian Nuswantoro
Pages: 409-420
DOI:  10.35870/emt.v8i1.2146
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products

Authors: Yoesoep Edhie Rachmad, Dian Meliantari, Ilham Akbar, Syamsu Rijal, Muhammad Reza Aulia

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management , Affiliation name not available
Dian Meliantari: Universitas Dian Nusantara
Ilham Akbar: Universitas Kuningan
Syamsu Rijal: State University of Makassar
Muhammad Reza Aulia: Universitas Teuku Umar
Pages: 597-604
DOI:  10.35870/emt.v7i3.1111
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Pengaruh Kualitas Produk, Fitur Produk dan Promosi Terhadap Keputusan Pembelian Daihatsu Gran Max dengan Brand Image Sebagai Variabel Moderasi

Authors: Mumuh Muharom, Iis Anisa Yulia, Agus Prana Mulia

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Mumuh Muharom: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Agus Prana Mulia: Universitas Nusa Bangsa
Pages: 558-569
DOI:  10.35870/emt.v8i2.2058
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Keputusan Pembelian melalui E-Service Quality dan Pemasaran Media Sosial: Peran Mediasi Brand Image pada Zara di Kota Semarang

Authors: Sheila Eldina, Haunan Damar, Maria Safitri, Elia Resha Fatmawati

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Sheila Eldina: Universitas Dian Nuswantoro
Haunan Damar: Universitas Dian Nuswantoro
Maria Safitri: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2028-2047
DOI:  10.35870/emt.v10i4.6780
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Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Vivo dengan Brand Ambassador sebagai Variabel Moderasi

Authors: Johan Jaya Ganendra, Iis Anisa Yulia, Rumna

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Johan Jaya Ganendra: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Rumna: Universitas Nusa Bangsa
Pages: 384-393
DOI:  10.35870/emt.v9i2.3237
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Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Authors: Wili Syahrul Mukarrom

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Wili Syahrul Mukarrom: Mulawarman University
Pages: 738-747
DOI:  10.35870/emt.v9i2.4026
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Pengaruh Perceived Quality, Perceived Value, dan Ekuitas Merek terhadap Loyalitas Pelanggan McDonald’s dengan Kepuasan Pelanggan sebagai Variabel Moderasi

Authors: Nabhan Rusmani Hababa, Isbandriyati Mutmainah, Agus Prana Mulia

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Nabhan Rusmani Hababa: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Agus Prana Mulia: Universitas Nusa Bangsa
Pages: 1328-1340
DOI:  10.35870/emt.v9i4.4184
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Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung

Authors: Valencia Sahanaya, Putu Nina Madiawati

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Valencia Sahanaya: Universitas Telkom , Affiliation name not available
Putu Nina Madiawati: Universitas Telkom , Affiliation name not available
Pages: 581-590
DOI:  10.35870/emt.v7i3.945
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Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
DOI:  10.35870/emt.v10i1.5260
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The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City)

Authors: Desfitriady, Hardianti, Wala Erpurini

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Desfitriady: Universitas Nasional Pasim
Hardianti: Universitas Nasional Pasim
Wala Erpurini: Universitas Nasional Pasim
Pages: 964-973
DOI:  10.35870/emt.v7i4.1561
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