Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang
DOI:
https://doi.org/10.35870/emt.v8i3.2619Keywords:
Brand Image, Brand Trust, Healthy Lifestyle, Buying InterestAbstract
This study seeks to examine how Brand Image, Brand Trust, and Healthy Lifestyle impact the purchasing interest of Lemonilo Noodles among students enrolled at the Faculty of Economics and Business, Dian Nuswantoro University, Semarang. Utilizing quantitative data, the study employs a purposive sampling technique, distributing both online questionnaires via Google Form and offline surveys to Lemonilo Noodles consumers within the aforementioned academic community. The sample size, determined through the Lemeshow formula, was set at a minimum of 96.04 respondents, rounded up to 100. The data collected underwent validation and reliability tests using SPSS. Subsequently, the research addressed basic assumptions, followed by classical assumption testing. T-tests, simultaneous tests (F), and determination tests were then conducted. The findings indicate that Brand Image, Brand Trust, and Healthy Lifestyle individually and collectively exert a positive and statistically significant influence on purchase intention. This underscores the importance of these factors in augmenting interest in Lemonilo Noodles products.
Downloads
References
Agustina, S. (2020). Analisis faktor gaya hidup sehat dan social media marketing terhadap niat beli pada followers Instagram Herbalife Indonesia. Jurnal Ilmu Manajemen (JIM), 8(1), 257–264.
Azizah, S., Wardhani, N. I. K., Universitas Pembangunan Nasional "Veteran" Jawa Timur. (2023). The influence of brand image and brand trust on buying interest in Bukalapak e-commerce in Surabaya. 7, 692–699.
Baguna, T. J., Lapian, S. L. H. V. J., & Lumanauw, B. (2023). Pengaruh viral marketing, store atmosphere, dan brand trust terhadap minat beli konsumen (studi kasus A51 Coffee Shops Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 11(1), 500–511.
Dispar, K. A., Fakultas Ekonomi, Dan Bisnis, Universitas Negeri Bengkulu, & Kata Kunci. (2024). Pengaruh brand ambassador, brand image, brand trust terhadap minat beli: Sepatu Specs. 7(1), 943–958.
Fitriana, I. N., & Cahyanti, M. M. (2022). Peran healthy lifestyle dan advertising intrusiveness terhadap repurchase intention mie instan Lemonilo. Jurnal Ekonomi Modernisasi, 18(1), 112–119. https://doi.org/10.21067/jem.v18i1.6451
Imanda, K., & Oktafani, F. (2020). Pengaruh brand image dan brand ambassador terhadap minat beli mie instan Lemonilo (studi pada NCT Dream sebagai brand ambassador). Universitas Telkom, 11(1), 931–941.
Julindri, M., Rahman, S., RezfajriS, M., & Setyawan, O. (2023). The effect of digital marketing, lifestyle and brand trust on buying interest to Apple products in Pekanbaru city. LUCRUM: Jurnal Bisnis Terapan, 3(1), 2828–7975.
Laraswanti, N. (2023). Pengaruh celebrity endorser, brand image, brand trust dan variety of selection terhadap minat beli body lotion Scarlett Whitening (studi Kabupaten Kebumen). Eprints.Universitasputrabangsa, 1–11.
Laraswanti, N., & Setyawati, H. A. (2022). Pengaruh celebrity endorser, brand image, brand trust dan variety of selection terhadap minat beli body lotion Scarlett Whitening. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 4(1), 97–111. https://doi.org/10.32639/jimmba.v4i1.67
Lutfi, F. Z., & Baehaqi, M. (2022). Pengaruh healthy lifestyle, perceived quality dan perceived value terhadap keputusan pembelian sepeda jenis roadbike merk Polygon. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 4(4), 462–478. https://doi.org/10.32639/jimmba.v4i4.129
Maharani, H. I. D., Supardi, & Pramadeka, K. (2024). Pengaruh label halal dan brand image terhadap minat beli masyarakat pada toko bakery. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 940–956. https://doi.org/10.31955/mea.v8i1.3773
Meliana, V., & Ifander, S. E. (2020). Pemanfaatan brand awareness dan brand trust terhadap minat beli produk terbaru. Kalbiscio: Jurnal Bisnis dan Komunikasi, 7(1), 44–48.
Mendrofa, S. A. (2024). The influence of brand ambassador, product quality, brand image, and healthy lifestyle in purchasing decisions for Lemonilo X NCT Dream instant noodle products. 3(3), 452–457.
Rachmah, S. M. (2022). Pengaruh iklan terhadap keputusan pembelian mie Lemonilo. International Journal of Social and Management Studies (IJOSMAS), 3(4), 82–88.
Reta, T. A., & Leksono, P. Y. (2022). Simposium manajemen dan bisnis I Prodi Manajemen FEB UNP Kediri tahun 2022: Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian mie instan merek Lemonilo. 437–443.
Santoso, T. A., & Mardian, I. (2020). Analisis pengaruh brand image dan brand trust terhadap minat beli pada produk Avocado Mantul. Ekonomi & Bisnis, 19(1), 79–88. https://doi.org/10.32722/eb.v19i1.2789
Sari, Y. R., Harliyani, S., & Sanjaya, V. F. (2022). Pengaruh harga, brand image, dan celebrity endorser Enzy Storia terhadap minat beli produk Erigo. Business and Enterpreneurship Journal (BEJ), 3(1), 1–8. https://doi.org/10.57084/bej.v3i1.782
Triyono, A., & Susanti, D. N. (2021). Pengaruh word of mouth, healthy lifestyle, dan brand image terhadap keputusan pembelian sepeda merek Polygon di Kabupaten Kebumen. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 3(3), 484–494. https://doi.org/10.32639/jimmba.v3i3.866
Uliya, F., Wahono, B., & Bastomi, M. (2020). Pengaruh brand image, brand trust, dan marketing communication terhadap minat beli produk Herborist Juice For Skin (studi kasus Generasi Z Kota Malang). 12(02), 221–232.
Wijaya, I. G. B., & Dewi, N. N. D. R. (2022). Pengaruh iklan dan brand image terhadap minat beli mie Lemonilo di Kota Mataram. Sorot, 17(1), 59. https://doi.org/10.31258/sorot.17.1.59-68
Yustiana, R. M., & Nirawati, L. (2024). Pengaruh celebrity endorser, brand image, dan customer experience terhadap repurchase intention pada produk mie instan Lemonilo: Studi pada masyarakat Kota Surabaya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(5), 5012–5023. https://doi.org/10.47467/alkharaj.v6i5.2114
Yusuf, D. A., Tumbel, A. L., & Woran, D. (2022). Pengaruh kualitas produk dan brand ambassador Kpop NCT Dream terhadap keputusan pembelian pada produk mie Lemonilo di Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(3), 974. https://doi.org/10.35794/emba.v10i3.43526.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Ahmad Himam Awaly, Linda Ayu Oktoriza
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
