Published: 2024-04-30
Pengaruh Labelisasi Halal, Pelayanan Islami dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Sate Apaleh Kabupaten Bireuen)
DOI: 10.35870/emt.v8i2.2425
Fuadi, Marni Zanti, Damanhur, Falahuddin, Nazli Hasan
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Fuadi:
Malikussaleh University
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Marni Zanti:
Malikussaleh University
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Damanhur:
Malikussaleh University
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Falahuddin:
Malikussaleh University
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Nazli Hasan:
Malikussaleh University
Abstract
This study aims to see the effect of Halal Labeling, Islamic Services and Brand Image on Purchasing Decisions (Case Study of Sate Apaleh Geurugok, Bireuen Regency). The data used in this study is primary data, amounting to 115 respondents who are customers of Sate Apaleh. The method used to analyze the relationship between variables is multiple linear regression analysis. The results showed that halal labeling has a positive and significant effect on consumer purchasing decisions on Sate apaleh, Islamic services have a positive and significant effect on consumer purchasing decisions on Sate apaleh, brand image has a positive and significant effect on consumer purchasing decisions on Sate apaleh, so it can be concluded that H3 is accepted. Overall Halal Labeling, Islamic Services and Brand Image on Purchasing Decisions (Case Study of Sate Apaleh, Bireuen Regency).
Keywords
Halal Labeling; Islamic Services; Brand Image; Purchase Decision
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 2 (2024)
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Section: Articles
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Published: 2024-04-30
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i2.2425
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Fuadi, Malikussaleh University
Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia
Marni Zanti, Malikussaleh University
Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia
Damanhur, Malikussaleh University
Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia
Falahuddin, Malikussaleh University
Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia
Nazli Hasan, Malikussaleh University
Fakultas Ekonomi dan Bisnis, Universitas Malikussaleh, Kota Lhokseumawe, Provinsi Aceh, Indonesia
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