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Abstract
The relationship between Information Technology and marketing strategy formulation has a significant impact on organizational performance. In the current digital era, Information Technology plays and has a very important role in collecting, storing and analyzing consumer data more efficiently. This allows organizations to better understand consumer behavior, preferences and market trends in greater depth. Using the data collected, organizations can design more focused and personalized marketing strategies, identifying the right market segments to target. By wisely utilizing Information Technology in the formulation of marketing strategies, organizations can achieve competitive advantage and improve their performance in an increasingly changing and competitive market.
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How to Cite
Citation FormatSonjaya, N. S., Yudianto, A., & Nurpratama, M. (2025). Hubungan Teknologi Informasi dan Formulasi Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Organisasi. Jurnal EMT KITA, 9(1), 13-18. https://doi.org/10.35870/emt.v9i1.3014
References
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This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
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