Published: 2025-01-01
Hubungan Teknologi Informasi dan Formulasi Strategi Pemasaran Serta Dampaknya Terhadap Kinerja Organisasi
DOI: 10.35870/emt.v9i1.3014
Abstract
The relationship between Information Technology and marketing strategy formulation has a significant impact on organizational performance. In the current digital era, Information Technology plays and has a very important role in collecting, storing and analyzing consumer data more efficiently. This allows organizations to better understand consumer behavior, preferences and market trends in greater depth. Using the data collected, organizations can design more focused and personalized marketing strategies, identifying the right market segments to target. By wisely utilizing Information Technology in the formulation of marketing strategies, organizations can achieve competitive advantage and improve their performance in an increasingly changing and competitive market.
Keywords
Information Technology; Marketing Strategy; Organizational Performance
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 1 (2025)
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Section: Articles
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Published: 2025-01-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i1.3014
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Nana Supriatna Sonjaya, , Universitas Wiralodra Indramayu
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra Indramayu, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
Agus Yudianto, , Universitas Wiralodra Indramayu
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra Indramayu, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
Meddy Nurpratama, , Universitas Wiralodra Indramayu
Program Studi Manajemen, Fakultas Ekonomi, Universitas Wiralodra Indramayu, Kabupaten Indramayu, Provinsi Jawa Barat, Indonesia.
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