Determinan Minat Beli Ulang Konsumen: Peran Kualitas Produk dan Kualitas Pelayanan pada Wintaste Chicken Mundakjaya
DOI:
https://doi.org/10.35870/emt.v11i1.8359Keywords:
Product Quality, Service Quality, Repurchase Intention, Consumer, Culinary BusinessAbstract
The purpose of this investigation is to investigate the effects of product quality also service quality on consumers’ repurchase intention at Wintaste Chicken Mundakjaya. A causal associative technique combined with a quantitative research methodology was used. The investigation's participants included Wintaste Chicken customers who reside in Mundakjaya Village. Purposive sampling and the Slovin method were used to choose 100 respondents in total. Reliability also validity tests and Multiple linear regression analysis were employed to assess the data that was gathered via questionnaires, partial significance testing, also simultaneous significance testing with the assistance of SPSS. The findings indicate customers' repurchase intention is positively also significantly impacted by product quality, as evidenced by a t-value of 5.066 also a significance level of 0.000. Service quality demonstrates a positive also significant influence on repurchase intention, t-value of 2.996 also a significance level of 0.003. Furthermore, product quality also service quality simultaneously exert a positive also significant impact on consumers’ repurchase intention, F-value of 24.643 also a significance level of 0.000. These findings suggest product quality also service quality can strengthen consumers’ willingness to repurchase at Wintaste Chicken Mundakjaya. Therefore, maintaining consistent product and service quality is crutial for fostering customer loyalty also supporting the long-term sustainability of the business.
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