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Keywords: "Product Value"

Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
DOI:  10.35870/jemsi.v11i5.5209
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Pengaruh Promosi, Kualitas Produk dan Inovasi Produk Terhadap Pembelian Ulang Texcer.hot Bangsri

Authors: Adelia Kusuma Ardani, Ali Ali

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Adelia Kusuma Ardani: Universitas Islam Nahdlatul Ulama’ Jepara
Ali Ali: Universitas Islam Nahdlatul Ulama’ Jepara
Pages: 5026-5037
DOI:  10.35870/jemsi.v11i6.4818
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Role of Product Quality and Store Atmosphere on Purchase Decision of Clothing Product Vintage Vibes

Authors: Siti Aisyah, Chairul Anwar, Nugroho Djati Satmoko, Sutrisno, Uli Wildan Nuryanto

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Siti Aisyah: Unismuh Makassar
Chairul Anwar: Politeknik Jakarta Internasional
Nugroho Djati Satmoko: Padjadjaran University
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 172-178
DOI:  10.35870/jemsi.v9i1.915
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The Effect of Promotion, E-Service Quality and Price on Customer Satisfaction and Its Implication on Loyalty of Tokopedia Customers

Authors: Frans Sudirjo, Vivid Violin, Akmal Abdullah, Ifadhila, Muhammad Subhan Iswahyudi

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Vivid Violin: Politeknik Maritim AMI Makassar
Akmal Abdullah: Politeknik Pertanian Negeri Pangkep
Ifadhila: Politeknik Pertanian Negeri Pangkajene
Muhammad Subhan Iswahyudi: ICTCS-Indonesian Center for Team Coaching Studies
Pages: 1724-1728
DOI:  10.35870/jemsi.v9i5.1473
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Pengaruh Inovasi Produk dan Green Marketing Terhadap Minat Beli Konsumen (Studi Kasus Eiger Ecosaivior 45 WS Carrier)

Authors: Mochammad Ichsan Ginanjar, Muhammad Syahrul Solehudin, Ferdy Juniarsyah, Lena Susi Susanti, Girvin Fauzan Andriawan

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Mochammad Ichsan Ginanjar: Universitas Garut
Muhammad Syahrul Solehudin: Universitas Garut
Ferdy Juniarsyah: Universitas Garut
Lena Susi Susanti: Universitas Garut
Girvin Fauzan Andriawan: Universitas Garut
Pages: 2713-2721
DOI:  10.35870/jemsi.v12i3.6419
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Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
DOI:  10.35870/jemsi.v9i1.928
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Pengaruh  Promosi Elektronik dan Inovasi Produk Terhadap Keputusan Pembelian Pada Produk Mixue di Garut

Authors: Endah Ridanengsih, Risma Rahma Nisa, Sri Vinka Nabila, Refina Nazza Ilhami, Hilman Rismanto

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Endah Ridanengsih: Universitas Garut
Risma Rahma Nisa: Universitas Garut
Sri Vinka Nabila: Universitas Garut
Refina Nazza Ilhami: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 2584-2592
DOI:  10.35870/jemsi.v12i3.6429
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Peran Competitive Advantage Sebagai Pemediasi E-Commerce dan Product Innovation Terhadap Kinerja Pemasaran UMKM Food and Beverage di Pontianak

Authors: Citra Atata, Stivenes Tjin Siam

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Citra Atata: Universitas Widya Dharma Pontianak
Stivenes Tjin Siam: Universitas Widya Dharma Pontianak
Pages: 5877-5888
DOI:  10.35870/jemsi.v11i6.5523
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The Role Of Market Orientation On The Marketing Performance Of Online Cake SMEs In Pontianak Through Product Innovation

Authors: Wyllie Davin, Dewi Santika

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Wyllie Davin: Universitas Widya Dharma Pontianak
Dewi Santika: Universitas Widya Dharma Pontianak
Pages: 5857-5864
DOI:  10.35870/jemsi.v11i6.5520
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Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk)

Authors: Clarissa Octaviani Sutrisna, Arie Hendra Saputro

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Clarissa Octaviani Sutrisna: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 1991-1998
DOI:  10.35870/jemsi.v11i3.4271
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The Role of Perceived Ease of Use, Trust, Product Knowledge and Perceived of Convenience on Intention to Use of Sharia Banking Card

Authors: Muhammad Risal Tawil, Muhammad Subandi, Moch Arif Hernawan, Prety Diawati, Kraugusteeliana K

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Muhammad Risal Tawil: aPoliteknik Baubau
Muhammad Subandi: Universitas Kutai Kartanegara Tenggarong
Moch Arif Hernawan: ITL Trisakti Jakarta
Prety Diawati: Universitas Logistik dan Bisnis Internasional
Kraugusteeliana K: Universitas Pembangunan Nasional Veteran Jakarta
Pages: 260-265
DOI:  10.35870/jemsi.v9i2.1014
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Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

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Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
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What Booster Customer Advocacy?: The Mediating Role Of Customer Satisfaction In Fore Coffee Indonesia

Authors: Doflin Sen, Juniwati Juniwati, Bintoro Bagus Purmono, Nur Afifah, Harry Setiawan

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Doflin Sen: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Nur Afifah: Universitas Tanjungpura Pontianak
Harry Setiawan: Universitas Tanjungpura Pontianak
Pages: 2271-2283
DOI:  10.35870/jemsi.v12i3.6397
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Increasing Pontianak Snack Food Msmes Through: Social Media Marketing, Product Innovation, and Entrepreneurial Orientation

Authors: Princes Charline Vion, Georgerius Graceallah

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Princes Charline Vion: Universitas Widya Dharma Pontianak
Georgerius Graceallah: Universitas Widya Dharma Pontianak
Pages: 5847-5856
DOI:  10.35870/jemsi.v11i6.5516
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
DOI:  10.35870/jemsi.v11i5.5093
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Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Shop&Drive (Studi Cabang Mayor Oking, Bogor)

Authors: Israji, Dadan Abdul Aziz Mubarok, Andhika Mochamad Siddiq

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Israji: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Andhika Mochamad Siddiq: Universitas Indonesia Membangun
Pages: 2636-2647
DOI:  10.35870/jemsi.v11i4.4426
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
DOI:  10.35870/jemsi.v11i2.3980
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Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Authors: Inka Liananda, Siti Komariah Hildayanti, Mohammad Kurniawan

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Inka Liananda: Universitas Indo Global Mandiri Palembang
Siti Komariah Hildayanti: Universitas Indo Global Mandiri
Mohammad Kurniawan : Universitas Indo Global Mandiri
Pages: 1261-1270
DOI:  10.35870/jemsi.v10i2.2289
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
DOI:  10.35870/jemsi.v9i6.1637
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Role of Product Quality and Price on Purchase Decision of Goox Products

Authors: Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

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Fahrizal Azhar: Institut Teknologi dan Bisnis Yadika Pasuruan
Uli Wildan Nuryanto: Universitas Bina Bangsa
Abdul Rasyid: State University of Gorontalo
Markus Asta Patma Nugraha: Politeknik Pelayaran Sumatera Barat
Sutrisno: Universitas PGRI Semarang
Pages: 100-105
DOI:  10.35870/jemsi.v9i1.900
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The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior

Authors: Aisyah Rara Fauzia, Fredianaika Istanti

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Aisyah Rara Fauzia: Universitas Negeri Semarang
Fredianaika Istanti: Universitas Negeri Semarang
Pages: 3058-3070
DOI:  10.35870/jemsi.v12i3.6795
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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Sertifikasi Halal Sebagai Variabel Moderasi di Pesawaran

Authors: Resta Uke Yurinda, Rina El Maza, Carmidah Carmidah

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Resta Uke Yurinda: UIN Jurai Siwo Lampung
Rina El Maza: UIN Jurai Siwo Lampung
Carmidah Carmidah: UIN Jurai Siwo Lampung
Pages: 2605-2619
DOI:  10.35870/jemsi.v12i3.6468
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Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam

Authors: Meiliana Meiliana, Inda Sukati

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Meiliana Meiliana: Universitas Putera Batam
Inda Sukati: Universitas Putera Batam
Pages: 1451-1462
DOI:  10.35870/jemsi.v12i2.6240
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The Effect of Credit Product Knowledge and Perceived Benefits on the Utilization of Inclusive Financing by MSMEs at Bank XYZ Pekanbaru

Authors: Vennie Vennie, Daniel Joel Immanuel Kairupan

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Vennie Vennie: Universitas Ciputra
Daniel Joel Immanuel Kairupan: Universitas Ciputra
Pages: 304-315
DOI:  10.35870/jemsi.v12i1.5677
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Strategi Peningkatan Kualitas Produk Untuk Mempertahankan Kepercayaan Pelanggan di PT Mitra Tani Dua Tujuh Jember

Authors: M. Ilham Husen, Nugroho Edie Santoso, Harmawan Teguh Saputra

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M. Ilham Husen: Universitas PGRI Argopuro
Nugroho Edie Santoso: Universitas PGRI Argopuro
Harmawan Teguh Saputra: Universitas PGRI Argopuro
Pages: 5142-5152
DOI:  10.35870/jemsi.v11i6.5090
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