Published: 2026-06-01

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Sertifikasi Halal Sebagai Variabel Moderasi di Pesawaran

DOI: 10.35870/jemsi.v12i3.6468

Resta Uke Yurinda, Rina El Maza, Carmidah Carmidah
  • Resta Uke Yurinda: UIN Jurai Siwo Lampung
  • Rina El Maza: UIN Jurai Siwo Lampung
  • Carmidah Carmidah: UIN Jurai Siwo Lampung
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Abstract

This study aims to analyze the influence of service quality and product quality on customer loyalty, with halal certification as a moderating variable at CV Madun Ayam in Pesawaran Regency. The study population consisted of 723 customers, with a sample of 88 respondents determined using the Slovin formula. Data were analyzed using SmartPLS 3 and Structural Equation Modeling–Partial Least Squares (SEM-PLS). Customer loyalty was positively and significantly influenced by service and product quality, with product quality being the most important aspect, based on research findings. Conversely, halal certification did not significantly impact customer loyalty and did not act as a moderating variable. These findings indicate that customer loyalty is more driven by service and product quality, while halal certification is perceived as a basic attribute supporting trust.

Keywords

Halal Certification; Service Quality; Product Quality; Customer Loyalty

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How to Cite

Yurinda, R. U., Maza, R. E., & Carmidah, C. (2026). Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Sertifikasi Halal Sebagai Variabel Moderasi di Pesawaran. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(3), 2605-2619. https://doi.org/10.35870/jemsi.v12i3.6468
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 12 No. 3 (2026)

  • Section: Articles

  • Published: 2026-06-01

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Author Biographies
Resta Uke Yurinda, UIN Jurai Siwo Lampung
Google Scholar ResearchGate ORCID

Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Jurai Siwo Lampung, Jln Ki Hajar Dewantara, Banjar Rejo, Kab. Lampung Timur, Lampung, Indonesia.

Rina El Maza, UIN Jurai Siwo Lampung
Google Scholar ResearchGate ORCID

Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Jurai Siwo Lampung, Jln Ki Hajar Dewantara, Banjar Rejo, Kab. Lampung Timur, Lampung, Indonesia.

Carmidah Carmidah, UIN Jurai Siwo Lampung
Google Scholar ResearchGate ORCID

Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Jurai Siwo Lampung, Jln Ki Hajar Dewantara, Banjar Rejo, Kab. Lampung Timur, Lampung, Indonesia.

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