Published: 2025-12-01
Strategi Peningkatan Kualitas Produk Untuk Mempertahankan Kepercayaan Pelanggan di PT Mitra Tani Dua Tujuh Jember
DOI: 10.35870/jemsi.v11i6.5090
Abstract
This study aims to evaluate the product quality improvement strategies to maintain customer trust at PT Mitratani Dua Tujuh Jember, an export-oriented agribusiness company specializing in edamame. Using a qualitative descriptive approach supported by field observations, semi-structured interviews, documentation, and SWOT analysis, this research identifies key quality indicators and customer trust strategies. The findings indicate that product quality is highly influenced by raw material standards, consistency in production processes, product aesthetics, and distribution accuracy. However, limited engagement of contract farmers and the absence of integrated digital services remain challenges. The SWOT analysis places the company in an aggressive strategic position (Quadrant I), suggesting strong internal capacity and significant market opportunities. This study proposes the Integrated Trust-Quality Model (ITQM), emphasizing the synergy between technical quality, social engagement, and transparency as a holistic foundation for long-term customer trust. Product quality, therefore, should not only be seen as a function of production but also as an expression of corporate social responsibility aligned with global and local market demands.
Keywords
Product Quality; Customer Trust; Agribusiness Strategy; SWOT Analysis; Edamame Export
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 6 (2025)
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Section: Articles
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Published: 2025-12-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i6.5090
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M. Ilham Husen, Universitas PGRI Argopuro
Pendidikan Manajemen, Fakultas Keguruan dan Ilmu Pendidikan, Universitas PGRI Argopuro, Jl. Jawa No. 10, Jember, Indonesia.
Nugroho Edie Santoso, Universitas PGRI Argopuro
Pendidikan Manajemen, Fakultas Keguruan dan Ilmu Pendidikan, Universitas PGRI Argopuro, Jl. Jawa No. 10, Jember, Indonesia.
Harmawan Teguh Saputra, Universitas PGRI Argopuro
Pendidikan Manajemen, Fakultas Keguruan dan Ilmu Pendidikan, Universitas PGRI Argopuro, Jl. Jawa No. 10, Jember, Indonesia.
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