Pengaruh E-Recruitment, Reputasi Perusahaan, dan Expected Compensation terhadap Intensi Melamar Kerja pada Generasi Z di Kota Bogor

Authors

DOI:

https://doi.org/10.35870/emt.v11i1.8082

Keywords:

Job Application Intention, E-recruitment, Company Reputation, Expeted Compensation

Abstract

This study aims to analyze the effects of e-recruitment, company reputation, and expected compensation on the intention to apply for a job, both partially and simultaneously. This study employs a quantitative method with an associative-causal approach. The sampling technique used in this study is non- probability sampling with accidental sampling. Data were collected through the distribution of questionnaires to 348 Generation Z respondents in Bogor. The results of the study indicate that e-recruitment, company reputation, and expected compensation have a positive and significant partial effect on the intentionto apply for a job. Simultaneously, all three variables also have a positive and significant effect on the intention to apply for a job, indicating that the combination of these three factors can increase Generation Z’s interest in applying for jobs. This study concludes that companies need to optimize their e-recruitment systems, build a positive corporate reputation, and offer compensation that meets expectations in order to increase the company’s appeal to prospective Generation Z applicants.

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Author Biographies

  • Mutia Silvi Agustin, Universitas Nusa Bangsa

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, Kota Bogor, Provinsi Jawa Barat, Indonesia.

  • Iis Anisa Yulia, Universitas Nusa Bangsa

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, Kota Bogor, Provinsi Jawa Barat, Indonesia.

  • Dewi Fitrianti, Universitas Nusa Bangsa

    Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, Kota Bogor, Provinsi Jawa Barat, Indonesia.

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Published

2027-01-01

Issue

Vol. 11 No. 1 (2027): JANUARY 2027

Section

Articles

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Copyright (c) 2027 Mutia Silvi Agustin, Iis Anisa Yulia, Dewi Fitrianti

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How to Cite

Agustin, M. S., Yulia, I. A., & Fitrianti, D. (2027). Pengaruh E-Recruitment, Reputasi Perusahaan, dan Expected Compensation terhadap Intensi Melamar Kerja pada Generasi Z di Kota Bogor. Jurnal EMT KITA, 11(1), 71-79. https://doi.org/10.35870/emt.v11i1.8082

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