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Abstract

The development of digital technology has encouraged the increased use of e-commerce in various groups, including high school students. The ease of access to transactions through e-commerce can influence students' consumptive behavior, especially influenced by pocket money and self-control. This study aims to determine the effect of pocket money and self-control on consumptive behavior in the use of e-commerce among students of SMA Negeri 11 Muaro Jambi. This study uses a quantitative approach with a survey method. The research sample consisted of 106 students determined using a specific sampling technique. Data analysis used multiple linear regression. The results showed that pocket money had a positive and significant effect on consumptive behavior, while self-control had a negative and significant effect. Simultaneously, pocket money and self-control had a significant effect on consumptive behavior with a coefficient of determination of 34.4% indicating that consumptive behavior was influenced by pocket money and self-control, while the rest was influenced by other factors outside the study. It can be concluded that the greater the pocket money received and the lower the students' self-control, the higher the tendency of consumptive behavior in using e-commerce in students.

Keywords

Allowance Self-Control Consumptive Behavior E-Commerce Students

How to Cite

Citation Format
Setiawan, D., Rosmiati, R., & Siregar, D. R. (2026). Pengaruh Uang Saku dan Self-Control terhadap Perilaku Konsumtif dalam Menggunakan E-Commerce pada Siswa SMA Negeri 11 Muaro Jambi. Jurnal EMT KITA, 10(4), 2361-2372. https://doi.org/10.35870/emt.v10i4.7339

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Author Biographies

Denny Setiawan, Jambi University

Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Jambi, Kabupaten Muaro Jambi, Provinsi Jambi¸Indonesia.

Rosmiati Rosmiati, Jambi University

Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Jambi, Kabupaten Muaro Jambi, Provinsi Jambi¸Indonesia.

Dwi Rayana Siregar, Jambi University

Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Jambi, Kabupaten Muaro Jambi, Provinsi Jambi¸Indonesia.

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Copyright (c) 2026 Denny Setiawan, Rosmiati Rosmiati, Dwi Rayana Siregar

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