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Abstract

UniVersatile is a multifunctional bag innovation developed in 2024 by a group of management students. Born from a campus entrepreneurship project, this product was created to address the needs of urban communities with high mobility who often face the inconvenience of carrying more than one bag in their daily activities. Beyond its functional aspects, UniVersatile also addresses environmental issues stemming from textile waste, as synthetic bags typically have a short lifespan and are difficult to decompose, contributing approximately 15% of domestic waste in Indonesia (KLHK, 2023). Through market research and direct consumer testing, UniVersatile has successfully designed a bag with smart pocket features, special compartments, and durable materials to support efficiency, cleanliness, and sustainability. This innovation not only addresses the practical needs of active users such as students, workers, and travellers, but also provides an environmentally friendly alternative to the fashion product consumption cycle.

Keywords

Design Thinking Innovation Business

How to Cite

Citation Format
Sahroni, M., Nugraha, R. A., Ramadhan, M. D., & Kusnanto, D. (2026). Penerapan Metode Design Thinking pada Produk Tas Multifungsi 3 in 1 Universatile. Jurnal EMT KITA, 10(3), 1384-1393. https://doi.org/10.35870/emt.v10i3.6094

References

16 References
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Author Biographies

Muhammad Sahroni, University of Singaperbangsa Karawang

Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Rizki Agung Nugraha, University of Singaperbangsa Karawang

Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Muhammad Daffa Ramadhan, University of Singaperbangsa Karawang

Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

Danang Kusnanto, University of Singaperbangsa Karawang

Universitas Singaperbangsa Karawang, Kabupaten Karawang, Provinsi Jawa Barat, Indonesia.

License

Copyright (c) 2026 Muhammad Sahroni, Rizki Agung Nugraha, Muhammad Daffa Ramadhan, Danang Kusnanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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