Published: 2026-01-01
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Produk Elevator
DOI: 10.35870/emt.v10i1.5374
Abstract
This study examines the influence of promotion, product quality, and after-sales service on purchasing decisions, involving 40 respondents from PT TKE Elevator Indonesia using a census-based non-probability sampling technique. The multiple regression analysis results indicate that promotion individually has no significant effect, while product quality and after-sales service partially have a positive influence on purchasing decisions. However, all three variables collectively prove to affect purchasing decisions, demonstrating that although promotion alone has no impact, their combination yields a significant influence.
Keywords
Promotion; Product Quality; After Sales Service; Purchasing Decisions
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 1 (2026)
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Section: Articles
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Published: 2026-01-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/emt.v10i1.5374
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Taufik Ridwan, Universitas Nusa Bangsa
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, KotaBogor, Provinsi Jawa Barat, Indonesia.
Agus Pranamulia, Universitas Nusa Bangsa
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, KotaBogor, Provinsi Jawa Barat, Indonesia.
Rumna Rumna, Universitas Nusa Bangsa
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Nusa Bangsa, KotaBogor, Provinsi Jawa Barat, Indonesia.
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