Published: 2025-04-10
Analisis Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas Pasar Perumnas Way Halim (Studi Kasus pada Thrift Bylels)
DOI: 10.35870/emt.v9i2.3782
Lela Putri Wahyuni, Habiburahman
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Lela Putri Wahyuni:
Universitas Bandar Lampung
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Habiburahman:
Universitas Bandar Lampung
Abstract
The purpose of this study was to find out how the influence of buying used clothes at thrift bylels Pasar Perumnas Way Halim has on the price and quality of the product. This study uses quantitative research with a sample of fifty thrift bylels used clothing store customers. SPSS version 26 is used for research results. In this study, descriptive analysis and multiple linear regression were used to test the validity, reliability, coefficients and determination, partial and simultaneous tests on the data. The research findings show that purchasing decisions are influenced by product quality and price.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 2 (2025)
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Section: Articles
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Published: 2025-04-10
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/emt.v9i2.3782
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Lela Putri Wahyuni, Universitas Bandar Lampung
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.
Habiburahman, Universitas Bandar Lampung
Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.
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