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Keywords: "Social Media"

Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
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DOI:  10.35870/jemsi.v11i5.5093
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Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products

Authors: Rania Aysha Muhamad Basalamah, Anastasya Umayah, Tri Wismiarsi

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Rania Aysha Muhamad Basalamah: Sampoerna University
Anastasya Umayah: Sampoerna University
Tri Wismiarsi: Sampoerna University
Pages: 619-629
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DOI:  10.35870/jemsi.v11i1.3756
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Pengaruh Citra Merek, Kesadaran Merek, Social Media Marketing Terhadap Minat Beli Brand Lokal Sepatu Patrobas Di Kota Bandung

Authors: Muhamad Azriel Ardiansyah, Arie Hendra Saputro, Ridho Riadi Akbar

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Muhamad Azriel Ardiansyah: Universitas Indonesia Membangun
Arie Hendra Saputro: a:1:{s:5:"en_US";s:31:"Universitas Indonesia Membangun";}
Ridho Riadi Akbar: Affiliation name not available
Pages: 1477-1488
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DOI:  10.35870/jemsi.v9i4.1367
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Peran Kepercayaan sebagai Variabel Mediasi antara Konten Media Sosial dan Engagement terhadap Minat Mendaftar di Institut Informatika dan Bisnis Darmajaya

Authors: Muhammad Saputra, Novita Sari, Ketut Artaye, Arif Nur Fitriyanto

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Muhammad Saputra: Institut Informatika dan Bisnis Darmajaya
Novita Sari: Institut Informatika dan Bisnis Darmajaya
Ketut Artaye: Institut Informatika dan Bisnis Darmajaya
Arif Nur Fitriyanto: Institut Informatika dan Bisnis Darmajaya
Pages: 339-350
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DOI:  10.35870/jemsi.v12i1.5739
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Peran Promosi Media Sosial Terhadap Peningkatan Penjualan: Pisang Nyapnyap Karawang

Authors: Silvi Yulianingsih, Rieke Retnosary, Dini Yani

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Silvi Yulianingsih: Universitas Buana Perjuangan Karawang
Rieke Retnosary: Universitas Buana Perjuangan Karawang
Dini Yani: Universitas Buana Perjuangan Karawang
Pages: 1564-1574
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DOI:  10.35870/jemsi.v11i3.4155
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Increasing Pontianak Snack Food Msmes Through: Social Media Marketing, Product Innovation, and Entrepreneurial Orientation

Authors: Princes Charline Vion, Georgerius Graceallah

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Princes Charline Vion: Universitas Widya Dharma Pontianak
Georgerius Graceallah: Universitas Widya Dharma Pontianak
Pages: 5847-5856
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DOI:  10.35870/jemsi.v11i6.5516
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
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DOI:  10.35870/jemsi.v11i6.5507
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Pengaruh Social Media Influencer dan Fear of missing out (FOMO) terhadap Minat Investasi Cryptocurrency di Kalangan Gen Z: Studi Kasus Mahasiswa Universitas Singaperbangsa Karawang

Authors: Fachridwan Rachmansyah, Kosasih

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Fachridwan Rachmansyah: Universitas Singaperbangsa Karawang
Kosasih: Universitas Singaperbangsa Karawang
Pages: 2592-2602
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DOI:  10.35870/jemsi.v11i4.4438
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Pengaruh Strategi Pemasaran Media Sosial dan Personal Selling Terhadap Peningkatan Penjualan Produk Nazia Hijab

Authors: Putri Anastasya Herdianti Zaeni, Puji Isyanto, Neni Sumarni

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Putri Anastasya Herdianti Zaeni: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1853-1864
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DOI:  10.35870/jemsi.v11i3.4210
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Analisis Pengaruh Platform E-Commerce dan Media Sosial Terhadap Peningkatan Penjualan UMKM Martabak Manis Tiga Saudara

Authors: Rianita Nurani Lindasari, Puji Isyanto, Neni Sumarni

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Rianita Nurani Lindasari: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1742-1752
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DOI:  10.35870/jemsi.v11i3.4189
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The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers

Authors: Deby R. Karundeng, Musran Munizu, Tengku Kespandiar, Dhety Chusumastuti, Miko Andi Wardana

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Deby R. Karundeng: Universitas Gorontalo
Musran Munizu: Hasanuddin University
Tengku Kespandiar: State University of Malang
Dhety Chusumastuti: Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Miko Andi Wardana: Institut Pariwisata dan Bisnis Internasional
Pages: 1336-1342
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DOI:  10.35870/jemsi.v9i4.1298
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Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang

Authors: Rizky Ahmad Pribadi, Sihabudin, Robby Fauji

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Rizky Ahmad Pribadi: Universitas Buana Perjuangan Karawang
Sihabudin: Universitas Buana Perjuangan Karawang
Robby Fauji: Universitas Buana Perjuangan Karawang
Pages: 1753-1764
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DOI:  10.35870/jemsi.v11i3.4196
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Social Media Management Strategies for Village Tourism Development: A Case Study of BUMDes Sinar Usaha Budo

Authors: Andrew Paul Heinverson Gerung, Beatrix Michelle Kambey, Indah Gloria Rawung, Fitri Noti, Abraham Leslie Petir Lelengboto

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Andrew Paul Heinverson Gerung: Universitas Klabat
Beatrix Michelle Kambey: Universitas Klabat
Indah Gloria Rawung: Universitas Klabat
Fitri Noti: Universitas Klabat
Abraham Leslie Petir Lelengboto: Universitas Klabat
Pages: 2290-2295
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DOI:  10.35870/jemsi.v11i4.4331
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Analysis Of The Influence Of Brand Equity And Social Media On Revisit Decision With Intention To Revisit As A Mediation Variable In Yarsi Teeth And Mouth Hospital

Authors: Ilham Arief, Muslikh Muslikh, Hulmansyah

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Ilham Arief: Yarsi University
Muslikh Muslikh: Yarsi University
Hulmansyah : Yarsi University
Pages: 1165-1170
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DOI:  10.35870/jemsi.v10i2.2293
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Pengaruh Social Media Marketing, Education Service Quality terhadap Kepuasan Orang Tua Pada SDIT Bunayya Medan Sunggal melalui Brand Image sebagai Variabel Intervening

Authors: Rizki Nurafrilia Harahap, Fadli Fadli, Evawany Yunita Aritonang

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Rizki Nurafrilia Harahap: Universitas Sumatera Utara
Fadli Fadli: Universitas Sumatera Utara
Evawany Yunita Aritonang: Universitas Sumatera Utara
Pages: 1181-1191
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DOI:  10.35870/jemsi.v12i2.6101
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Pengaruh Word Of Mouth dan Media Sosial Tiktok Terhadap Keputusan Pembelian Wedding Organizer Yasiah Make-Up

Authors: Nova Yulia, Netti Nurlenawati, Dexi Triadinda

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Nova Yulia: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1591-1602
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DOI:  10.35870/jemsi.v11i3.4186
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Peran Konten Media Sosial dalam Membangun Minat Beli Konsumen: Studi Kualitatif pada Satoe Rasa

Authors: Kirana Noor Azillia Prameswara, Abiyyu Pradila Maulidan, Erin Setya Ningtyas, Wihdatul Khoiriyah

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Kirana Noor Azillia Prameswara: Universitas Nusantara PGRI Kediri
Abiyyu Pradila Maulidan: Universitas Nusantara PGRI Kediri
Erin Setya Ningtyas: Universitas Nusantara PGRI Kediri
Wihdatul Khoiriyah: Universitas Nusantara PGRI Kediri
Pages: 1900-1907
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DOI:  10.35870/jemsi.v12i2.6301
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Pengaruh Konten Media Sosial Terhadap Keputusan Berkunjung di Coffee Shop Balong Aja Garut

Authors: Fidelis Zebua

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Fidelis Zebua: Universitas Garut
Pages: 5817-5824
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DOI:  10.35870/jemsi.v11i6.5450
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Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara

Authors: Mozart Malik Ibrahim, Rezky Nurbakti, Sri Purwati, Muhammad Hery Santosa, Hadi Mulyana, Jefri Putri Nugraha

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Mozart Malik Ibrahim: Perbanas Institute
Rezky Nurbakti: Institut Ilmu Sosial dan Bisnis Andi Sapada
Sri Purwati: Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Muhammad Hery Santosa: STMIK Widya Utama
Hadi Mulyana: Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari Bandung
Jefri Putri Nugraha: Politeknik Kelautan dan Perikanan Sidoarjo
Pages: 1277-1283
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DOI:  10.35870/jemsi.v11i3.4076
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Mengapa Orang Bersedia Berbagi Pengalaman Perjalanan Secara Faktual di Instagram?

Authors: Ahmad Amirudin, Harmanda Berima Putra

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Ahmad Amirudin: Universitas Stikubank
Harmanda Berima Putra: Universitas Stikubank
Pages: 5414-5424
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DOI:  10.35870/jemsi.v11i6.5067
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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers

Authors: Rio Haribowo, Sukma Irdiana, Ida Ayu Trisna Wijayanthi, Sofia Maulida, Imam Jayanto, Fahrina Mustafa

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Rio Haribowo: Universitas Mulawarman
Sukma Irdiana: Institut Teknologi dan Bisnis Widya Gama Lumajang
Ida Ayu Trisna Wijayanthi: STIMI Handayani
Sofia Maulida: STIE Tri Bhakti
Imam Jayanto: Universitas Sam Ratulangi
Fahrina Mustafa: Universitas Hasanuddin
Pages: 1716-1722
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DOI:  10.35870/jemsi.v12i2.6303
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Pengaruh Social Media Marketing, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo

Authors: Diah Fatma Sjoraida, Siti Masruroh, Andriya Risdwiyanto , Arvin Hardian , Evi Meidasari M

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Diah Fatma Sjoraida: Padjadjaran University
Siti Masruroh: STIE YAPAN
Andriya Risdwiyanto : Universitas Proklamsi 45
Arvin Hardian : UBSI
Evi Meidasari M : Affiliation name not available
Pages: 2044-2049
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DOI:  10.35870/jemsi.v9i5.1528
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Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
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DOI:  10.35870/jemsi.v12i1.5604
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Pengaruh Media Sosial Instagram dan Content Marketing Terhadap Keputusan Pembelian Pada Kopi Uwak

Authors: Nicky Dwi Agesti, Puji Isyanto, Neni Sumarni

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Nicky Dwi Agesti: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1843-1852
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DOI:  10.35870/jemsi.v11i3.4208
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Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung

Authors: Shofia Dwi Azrani, Siti Sarah

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Shofia Dwi Azrani: Universitas INABA
Siti Sarah: Universitas INABA
Pages: 445-459
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DOI:  10.35870/jemsi.v11i1.3682
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