Published: 2025-06-01

Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang

DOI: 10.35870/jemsi.v11i3.4196

Rizky Ahmad Pribadi, Sihabudin, Robby Fauji
  • Rizky Ahmad Pribadi: Universitas Buana Perjuangan Karawang ROR
  • Sihabudin: Universitas Buana Perjuangan Karawang ROR
  • Robby Fauji: Universitas Buana Perjuangan Karawang ROR
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Abstract

This study aims to analyze social media optimization strategies in increasing Brand awareness and sales of Batik Putri Sanggabuana Karawang. Using a qualitative approach with a case study method, this research explores the effectiveness of social media platforms such as Instagram and Facebook in promoting local products. The results show that the use of attractive, educative, and consistent visual content is able to increase public awareness of Batik Putri Sanggabuana. Promotion through social media, including paid advertisements, has proven effective in increasing sales by up to 20%. Nonetheless, challenges such as maintaining content quality and attracting the attention of young audiences are key focuses that need to be addressed. Active interaction with consumers through social media also contributes greatly to building customer loyalty. This study recommends a more structured and creative marketing strategy to expand market reach and strengthen the image of Batik Putri Sanggabuana as Karawang's local cultural identity.

Keywords

Optimization Of Social Media Marketing; Brand Awareness; Batik

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How to Cite

Pribadi, R. A., Sihabudin, & Fauji, R. (2025). Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(3), 1753-1764. https://doi.org/10.35870/jemsi.v11i3.4196
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 3 (2025)

  • Section: Articles

  • Published: 2025-06-01

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Author Biographies
Rizky Ahmad Pribadi, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

Sihabudin, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

Robby Fauji, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

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