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Keywords: "Marketing Results"

Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian

Authors: Ita Erliyani

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Ita Erliyani: Raharja University
Pages: 736-744
DOI:  10.35870/jemsi.v11i2.3858
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Increasing Pontianak Snack Food Msmes Through: Social Media Marketing, Product Innovation, and Entrepreneurial Orientation

Authors: Princes Charline Vion, Georgerius Graceallah

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Princes Charline Vion: Universitas Widya Dharma Pontianak
Georgerius Graceallah: Universitas Widya Dharma Pontianak
Pages: 5847-5856
DOI:  10.35870/jemsi.v11i6.5516
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Peran Competitive Advantage Sebagai Pemediasi E-Commerce dan Product Innovation Terhadap Kinerja Pemasaran UMKM Food and Beverage di Pontianak

Authors: Citra Atata, Stivenes Tjin Siam

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Citra Atata: Universitas Widya Dharma Pontianak
Stivenes Tjin Siam: Universitas Widya Dharma Pontianak
Pages: 5877-5888
DOI:  10.35870/jemsi.v11i6.5523
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The Role Of Market Orientation On The Marketing Performance Of Online Cake SMEs In Pontianak Through Product Innovation

Authors: Wyllie Davin, Dewi Santika

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Wyllie Davin: Universitas Widya Dharma Pontianak
Dewi Santika: Universitas Widya Dharma Pontianak
Pages: 5857-5864
DOI:  10.35870/jemsi.v11i6.5520
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
DOI:  10.35870/jemsi.v10i1.2018
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Strategi Komunikasi Pemasaran dalam Meningkatkan Klien Event Organizer CV Ritme Ajib Jember

Authors: Bayu Andrianto, Amin Silalahi, Nugroho Edie Santoso

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Bayu Andrianto: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Nugroho Edie Santoso: Universitas PGRI ARGOPURO Jember
Pages: 5582-5593
DOI:  10.35870/jemsi.v11i6.5303
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The Influence Of Marketing Mix And Brand Awareness On Banking Customers' Interest In Using Home Ownership Credit Services

Authors: Frans Sudirjo, Wahyu Anugrah Manippi, Flora Grace Putrianti, Ratu Nadya Wahyuningratna, Muhammad Syafral

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Wahyu Anugrah Manippi: Institut Turatea Indonesia
Flora Grace Putrianti: University of Sarjanawiyata Tamansiswa
Ratu Nadya Wahyuningratna: Universitas Pembangunan Nasional Veteran
Muhammad Syafral: Universitas Esa Unggul
Pages: 794-800
DOI:  10.35870/jemsi.v10i2.2379
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Universitas Islam Indonesia
Albari Albari: Universitas Islam Indonesia
Pages: 1001-1011
DOI:  10.35870/jemsi.v12i1.5729
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Efektivitas Penjualan Direct Marketing Pada Live Streaming Dalam Upaya Meningkatan Penjualan (Studi Kasus Online Shop Brand Unikleen)

Authors: Aldy Santo Hegiarto, Vera Febrianty

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Aldy Santo Hegiarto: Universitas Teknologi Digital
Vera Febrianty: Universitas Teknologi Digital
Pages: 5113-5120
DOI:  10.35870/jemsi.v11i6.4881
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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Pada Bengkel Sahabat Motor

Authors: Ajeung Dwi Febian Sukma, Aris Rinaldi

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Ajeung Dwi Febian Sukma: Universitas Teknologi Digital
Aris Rinaldi: Universitas Teknologi Digital
Pages: 1306-1311
DOI:  10.35870/jemsi.v11i3.4082
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Analisis Strategi Pemasaran Melalui Pendekatan Marketing Mix (Studi Kasus : Toko Ria Busana Cabang kota Cimahi)

Authors: Santi Susilawati, Indrajati Wibowo

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Santi Susilawati: Universitas Teknologi Digital
Indrajati Wibowo: Universitas Teknologi Digital
Pages: 1269-1276
DOI:  10.35870/jemsi.v11i3.4074
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Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung

Authors: Selvia Pebriyani, Ridho Riadi Akbar

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Selvia Pebriyani: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 355-365
DOI:  10.35870/jemsi.v11i1.3659
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Strategi Pemasaran dan Peningkatan Kualitas Pelayanan Untuk Meningkatkan Kepuasan Pelanggan Pada Agen Travel Umroh dan Haji Tomboati Malang

Authors: Fairuz Arsy Aribah Emeralda Fitri

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Fairuz Arsy Aribah Emeralda Fitri: Universitas PGRI Argopuro Jember
Pages: 1083-1093
DOI:  10.35870/jemsi.v12i2.5843
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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Pengaruh Program Membership dan Experience Marketing Terhadap Retensi Pelanggan Pada Bisnis Ritel (Studi Pada Alfamart di Kota Kendal)

Authors: Dhiah Marta Anggraeni, Alimuddin Rizal Rivai

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Dhiah Marta Anggraeni: Universitas Stikubank
Alimuddin Rizal Rivai: Universitas Stikubank
Pages: 3236-3243
DOI:  10.35870/jemsi.v11i5.4601
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Penerapan Sosial Media Instagram Bisnis Dalam Upaya Memperluas Wilayah Pemasaran Pada UMKM D'party Karawang

Authors: Dini Sulastri, Netti Nurlenawati, Dexi Triadinda

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Dini Sulastri: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1830-1842
DOI:  10.35870/jemsi.v11i3.4211
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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Jasa Pada Pabrik MC Washing

Authors: Rike Nurzanah, Aris Rinaldi

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Rike Nurzanah: Universitas Teknologi Digital
Aris Rinaldi: Universitas Teknologi Digital
Pages: 1340-1344
DOI:  10.35870/jemsi.v11i3.4083
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Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

Authors: Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

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Tsara Khalistha Ramadillah: Universitas Indoneisa Membangun
Dadan Abdul Aziz Mubarok: Universitas Indoneisa Membangun
Pages: 802-811
DOI:  10.35870/jemsi.v11i2.3905
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Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung

Authors: Shofia Dwi Azrani, Siti Sarah

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Shofia Dwi Azrani: Universitas INABA
Siti Sarah: Universitas INABA
Pages: 445-459
DOI:  10.35870/jemsi.v11i1.3682
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Pengaruh Marketplace Maxim Terhadap Tingkat Penjualan Pada UMKM di Kota Gorontalo

Authors: Faradila Hajiku, Niswatin, Nilawaty Yusuf

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Faradila Hajiku: State University of Gorontalo
Niswatin: State University of Gorontalo
Nilawaty Yusuf: State University of Gorontalo
Pages: 1-9
DOI:  10.35870/jemsi.v11i1.2594
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Strategi Marketing Personal Selling Terhadap Produktivitas Kinerja Karyawan BPR Syariah Dinar Ashri KC. Terara

Authors: Yunita Laela Habibah, Marjan Marjan, Susanti Susanti

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Yunita Laela Habibah: Institut Agama Islam Hamzanwadi Pancor
Marjan Marjan: Institut Agama Islam Hamzanwadi Pancor
Susanti Susanti: Institut Agama Islam Hamzanwadi Pancor
Pages: 386-398
DOI:  10.35870/jemsi.v12i1.5750
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Analisis Strategi Pemasaran: Kualitas Pelayanan untuk Meningkatkan Jumlah Pengunjung pada Warkop Borneo Jember

Authors: Mohammad Makhdum Ibrahim, Amin Silalahi, Hanif Hadinata Utama

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Mohammad Makhdum Ibrahim: Universitas PGRI Argopuro Jember
Amin Silalahi: Universitas PGRI Argopuro Jember
Hanif Hadinata Utama: Universitas PGRI Argopuro Jember
Pages: 2658-2664
DOI:  10.35870/jemsi.v11i4.4457
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Pengaruh Strategi Pemasaran Media Sosial dan Personal Selling Terhadap Peningkatan Penjualan Produk Nazia Hijab

Authors: Putri Anastasya Herdianti Zaeni, Puji Isyanto, Neni Sumarni

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Putri Anastasya Herdianti Zaeni: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1853-1864
DOI:  10.35870/jemsi.v11i3.4210
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
DOI:  10.35870/jemsi.v9i6.1710
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