Published: 2025-06-01
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Jasa Pada Pabrik MC Washing
DOI: 10.35870/jemsi.v11i3.4083
Rike Nurzanah, Aris Rinaldi
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Rike Nurzanah:
Universitas Teknologi Digital
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Aris Rinaldi:
Universitas Teknologi Digital
Abstract
Marketing strategy plays an important role in increasing competitiveness and business growth, especially in the denim washing industry. This study aims to analyze the marketing strategy implemented by MC Washing to increase its service sales. This study uses a qualitative approach with data collection methods through observation, interviews, and documentation. The data were analyzed using SWOT analysis and the 7P marketing mix. The results showed that MC Washing has implemented a strategy based on service quality and customer satisfaction. The company relies heavily on word-of-mouth strategies and offers pick-up and drop-off services to increase customer convenience. However, challenges remain, such as limited warehouse storage capacity and a lack of digital marketing. This study recommends enhancing digital promotion, modernizing technology, and expanding capacity to increase competitiveness.
Keywords
Marketing Strategy; Marketing Mix; SWOT; MC Washing; Denim Washing
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 3 (2025)
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Section: Articles
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Published: 2025-06-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i3.4083
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Rike Nurzanah, Universitas Teknologi Digital
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Digital, Jl. Cibogo Indah No. Indah 3, Mekarjaya, Kec. Rancasari, Kota Bandung, Jawa Barat, Indonesia.
Aris Rinaldi, Universitas Teknologi Digital
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Digital, Jl. Cibogo Indah No. Indah 3, Mekarjaya, Kec. Rancasari, Kota Bandung, Jawa Barat, Indonesia.
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