Search Results

Keywords: "Brand Image"

Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

View Affiliation Details
Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
DOI:  10.35870/jemsi.v11i4.4250
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

View Affiliation Details
Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers

Authors: Yoesoep Edhie Rachmad, Endang Meilani, Muhammad Rizki, Moh Gifari Sono, Sari Fitri

View Affiliation Details
Yoesoep Edhie Rachmad: Universal Institute of Professional Management
Endang Meilani: Universitas Graha Karya Muara Bulian
Muhammad Rizki: Politeknik STIA LAN Jakarta
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Sari Fitri: STAIN Mandailing Natal
Pages: 577-581
DOI:  10.35870/jemsi.v9i3.1116
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Navigating Sustainable Fashion: The Impact of Social Media Marketing on Purchase Intention Through Brand Engagement and Brand Image in UNIQLO’s RE.UNIQLO Recycled Fashion in Indonesia

Authors: Veneranda Baby Viola Tio, Mustaruddin Mustaruddin, Ana Fitriana, Erna Listiana, Ahmadi Ahmadi

View Affiliation Details
Veneranda Baby Viola Tio: Universitas Tanjungpura
Mustaruddin Mustaruddin: Universitas Tanjungpura
Ana Fitriana: Universitas Tanjungpura
Erna Listiana: Universitas Tanjungpura
Ahmadi Ahmadi: Universitas Tanjungpura
Pages: 2851-2866
DOI:  10.35870/jemsi.v12i3.6667
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth Terhadap Keputusan Pembelian Body Lotion Nivea (Studi Pada Pengguna Shopee Mall di Bandung)

Authors: seli saniyyah, Arie Hendra Saputro, Dadan Abdul Aziz Mubarok

View Affiliation Details
seli saniyyah: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 3331-3340
DOI:  10.35870/jemsi.v10i6.3377
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut

Authors: Hilman Rismanto, Intan Permatasari, Anto Purwanto, Sintia Rahmawati, Pani Agustriani

View Affiliation Details
Hilman Rismanto: Universitas Garut
Intan Permatasari: Universitas Garut
Anto Purwanto: Universitas Garut
Sintia Rahmawati: Universitas Garut
Pani Agustriani: Universitas Garut
Pages: 2620-2637
DOI:  10.35870/jemsi.v12i3.6428
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

View Affiliation Details
Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

View Affiliation Details
Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
DOI:  10.35870/jemsi.v11i5.4492
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Emotional Marketing dan Brand Image Terhadap Proses Keputusan Pembelian Produk KKV Di Palembang Indah Mall

Authors: Tiara Yuniar, Hamid Halin, Siti Komariah Hildayanti

View Affiliation Details
Tiara Yuniar: Universitas Indo Global Mandiri Palembang
Hamid Halin: Universitas Indo Global Mandiri Palembang
Siti Komariah Hildayanti: Universitas Indo Global Mandiri Palembang
Pages: 3209-3218
DOI:  10.35870/jemsi.v10i6.3317
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam

Authors: Meiliana Meiliana, Inda Sukati

View Affiliation Details
Meiliana Meiliana: Universitas Putera Batam
Inda Sukati: Universitas Putera Batam
Pages: 1451-1462
DOI:  10.35870/jemsi.v12i2.6240
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Customer Satisfaction Memediasi Pengaruh Brand Image dan Perceive Value Terhadap Niat Beli Kembali (Studi Kasus Konsumen Vape di Kota Semarang)

Authors: Adhitya Bagus Saputra, Basiya Basiya

View Affiliation Details
Adhitya Bagus Saputra: Universitas Stikubank
Basiya Basiya: Universitas Stikubank
Pages: 5014-5025
DOI:  10.35870/jemsi.v11i6.5023
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung

Authors: Shofia Dwi Azrani, Siti Sarah

View Affiliation Details
Shofia Dwi Azrani: Universitas INABA
Siti Sarah: Universitas INABA
Pages: 445-459
DOI:  10.35870/jemsi.v11i1.3682
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Harga, Dan Lokasi Terhadap Keputusan Pembelian Rumah Di Pt Riscon Victory (Studi Kasus Pada Perumahan Grand Riscon Rancaekek)

Authors: Muhammad Adli Qur’ani, Arie Hendra Saputro, Erna Herlinawati

View Affiliation Details
Muhammad Adli Qur’ani: Universitas Indonesia Membangun (INABA)
Arie Hendra Saputro: Affiliation name not available
Erna Herlinawati: Universitas Indonesia Membangun (INABA)
Pages: 1500-1511
DOI:  10.35870/jemsi.v10i3.2416
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Role of Customer Satisfaction and Brand Image on Customer Loyalty of Cellular Telecommunication Operator Company

Authors: Sherry Adelia, Miranti Pradipta Utami, Sarwo Eddy Wibowo, Ratnawita, Sudianto

View Affiliation Details
Sherry Adelia: Universitas Muhammadiyah
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Ratnawita: STIMA IMMI
Sudianto: Ibnu Sina University
Pages: 405-410
DOI:  10.35870/jemsi.v9i2.1059
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

View Affiliation Details
Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
DOI:  10.35870/jemsi.v9i1.928
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis Of The Influence Of Digital Brand Perception And E-Wom On Repurchase Intention Of Internet Protocol Television Service Product

Authors: Taat Kuspriyono, Silvia Ekasari, Arifai Ilyas, Donny Dharmawan, Musran Munizu

View Affiliation Details
Taat Kuspriyono: Universitas Bina Sarana Informatika
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Arifai Ilyas: STIE Bulungan Tarakan
Donny Dharmawan: Universitas Krisnadwipayana
Musran Munizu: Hasanuddin University
Pages: 1026-1031
DOI:  10.35870/jemsi.v10i2.2252
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of Endorsement and Product Quality on Brand Image and Its Implication on Customer Loyalty of Fashion Product

Authors: Erlin Dolphina, Ika Baskara, Prety Diawati, Husnawati Rachman, Susanti Budiastuti

View Affiliation Details
Erlin Dolphina: Universitas Dian Nuswantoro
Ika Baskara: Universitas Esa Unggul
Prety Diawati: Universitas Logistik dan Bisnis Internasional
Husnawati Rachman: STIE YPUP
Susanti Budiastuti: Sekolah Tinggi Ilmu Ekonomi Satria Purwokerto
Pages: 93-99
DOI:  10.35870/jemsi.v9i1.893
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua

Authors: Mochamad Ismail Sanjaya, Netti Nurlenawati, Dexi Triadinda

View Affiliation Details
Mochamad Ismail Sanjaya: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1818-1829
DOI:  10.35870/jemsi.v11i3.4204
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Electronic Word Of Mouth Dan Brand Ambassador Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Oatside Di Kota Bandung)

Authors: Putri Regita Cahyani, Dadan Abdul Aziz Mubarok

View Affiliation Details
Putri Regita Cahyani: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Affiliation name not available
Pages: 899-911
DOI:  10.35870/jemsi.v10i2.2119
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

View Affiliation Details
Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri

Authors: Shara Merry Palupi, Ellyn Citra Putranti

View Affiliation Details
Shara Merry Palupi: STIE Kesuma Negara Blitar
Ellyn Citra Putranti: STIE Kesuma Negara Blitar
Pages: 1125-1135
DOI:  10.35870/jemsi.v11i2.3997
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product

Authors: Noer Soetjipto, Luh Komang Candra Dewi, Ratnawita, Dian Ariani, Harimurti Wulandjani

View Affiliation Details
Noer Soetjipto: STIE YAPAN Surabaya
Luh Komang Candra Dewi: Universitas Triatma Mulya
Ratnawita: STIMA IMMI
Dian Ariani: Universitas Teuku Umar
Harimurti Wulandjani: Pancasila University
Pages: 2139-2144
DOI:  10.35870/jemsi.v9i5.1560
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

View Affiliation Details
Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
DOI:  10.35870/jemsi.v9i5.1529
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust

Authors: Lola Kalista, Juniwati Juniwati, Bintoro Bagus Purmono, Ramadania Ramadania, Barkah Barkah

View Affiliation Details
Lola Kalista: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Ramadania Ramadania: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Pages: 2440-2451
DOI:  10.35870/jemsi.v12i3.6402
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Pengaruh Brand Image, Product Quality, and Lifestyle Terhadap Purchase Decision Pada Richeese Factory

Authors: Gilang Prabowo, Nurul Huda

View Affiliation Details
Gilang Prabowo: Universitas Islam Nahdlatul Ulama Jepara
Nurul Huda: Universitas Islam Nahdlatul Ulama Jepara
Pages: 5048-5059
DOI:  10.35870/jemsi.v11i6.4875
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 25 of 63 items 1 2 3 > >>