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Keywords: "Brand Image"

Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

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Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
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DOI:  10.35870/jemsi.v11i4.4250
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Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

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Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
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DOI:  10.35870/jemsi.v11i4.4305
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The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers

Authors: Yoesoep Edhie Rachmad, Endang Meilani, Muhammad Rizki, Moh Gifari Sono, Sari Fitri

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management
Endang Meilani: Universitas Graha Karya Muara Bulian
Muhammad Rizki: Politeknik STIA LAN Jakarta
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Sari Fitri: STAIN Mandailing Natal
Pages: 577-581
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DOI:  10.35870/jemsi.v9i3.1116
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Pengaruh Brand Image, Brand Trust dan Electronic Word of Mouth Terhadap Keputusan Pembelian Body Lotion Nivea (Studi Pada Pengguna Shopee Mall di Bandung)

Authors: seli saniyyah, Arie Hendra Saputro, Dadan Abdul Aziz Mubarok

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seli saniyyah: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 3331-3340
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DOI:  10.35870/jemsi.v10i6.3377
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Pengaruh Emotional Marketing dan Brand Image Terhadap Proses Keputusan Pembelian Produk KKV Di Palembang Indah Mall

Authors: Tiara Yuniar, Hamid Halin, Siti Komariah Hildayanti

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Tiara Yuniar: Universitas Indo Global Mandiri Palembang
Hamid Halin: Universitas Indo Global Mandiri Palembang
Siti Komariah Hildayanti: Universitas Indo Global Mandiri Palembang
Pages: 3209-3218
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DOI:  10.35870/jemsi.v10i6.3317
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Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

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Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
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DOI:  10.35870/jemsi.v11i5.4492
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Pengaruh Brand Image, Harga, Dan Lokasi Terhadap Keputusan Pembelian Rumah Di Pt Riscon Victory (Studi Kasus Pada Perumahan Grand Riscon Rancaekek)

Authors: Muhammad Adli Qur’ani, Arie Hendra Saputro, Erna Herlinawati

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Muhammad Adli Qur’ani: Universitas Indonesia Membangun (INABA)
Arie Hendra Saputro: Affiliation name not available
Erna Herlinawati: Universitas Indonesia Membangun (INABA)
Pages: 1500-1511
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DOI:  10.35870/jemsi.v10i3.2416
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The Role of Customer Satisfaction and Brand Image on Customer Loyalty of Cellular Telecommunication Operator Company

Authors: Sherry Adelia, Miranti Pradipta Utami, Sarwo Eddy Wibowo, Ratnawita, Sudianto

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Sherry Adelia: Universitas Muhammadiyah
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Ratnawita: STIMA IMMI
Sudianto: Ibnu Sina University
Pages: 405-410
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DOI:  10.35870/jemsi.v9i2.1059
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Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam

Authors: Meiliana Meiliana, Inda Sukati

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Meiliana Meiliana: Universitas Putera Batam
Inda Sukati: Universitas Putera Batam
Pages: 1451-1462
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DOI:  10.35870/jemsi.v12i2.6240
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Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung

Authors: Shofia Dwi Azrani, Siti Sarah

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Shofia Dwi Azrani: Universitas INABA
Siti Sarah: Universitas INABA
Pages: 445-459
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DOI:  10.35870/jemsi.v11i1.3682
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Customer Satisfaction Memediasi Pengaruh Brand Image dan Perceive Value Terhadap Niat Beli Kembali (Studi Kasus Konsumen Vape di Kota Semarang)

Authors: Adhitya Bagus Saputra, Basiya Basiya

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Adhitya Bagus Saputra: Universitas Stikubank
Basiya Basiya: Universitas Stikubank
Pages: 5014-5025
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DOI:  10.35870/jemsi.v11i6.5023
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Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
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DOI:  10.35870/jemsi.v9i1.928
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The Effect of Endorsement and Product Quality on Brand Image and Its Implication on Customer Loyalty of Fashion Product

Authors: Erlin Dolphina, Ika Baskara, Prety Diawati, Husnawati Rachman, Susanti Budiastuti

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Erlin Dolphina: Universitas Dian Nuswantoro
Ika Baskara: Universitas Esa Unggul
Prety Diawati: Universitas Logistik dan Bisnis Internasional
Husnawati Rachman: STIE YPUP
Susanti Budiastuti: Sekolah Tinggi Ilmu Ekonomi Satria Purwokerto
Pages: 93-99
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DOI:  10.35870/jemsi.v9i1.893
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Analysis Of The Influence Of Digital Brand Perception And E-Wom On Repurchase Intention Of Internet Protocol Television Service Product

Authors: Taat Kuspriyono, Silvia Ekasari, Arifai Ilyas, Donny Dharmawan, Musran Munizu

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Taat Kuspriyono: Universitas Bina Sarana Informatika
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Arifai Ilyas: STIE Bulungan Tarakan
Donny Dharmawan: Universitas Krisnadwipayana
Musran Munizu: Hasanuddin University
Pages: 1026-1031
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DOI:  10.35870/jemsi.v10i2.2252
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Pengaruh Brand Image, Electronic Word Of Mouth Dan Brand Ambassador Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Oatside Di Kota Bandung)

Authors: Putri Regita Cahyani, Dadan Abdul Aziz Mubarok

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Putri Regita Cahyani: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Affiliation name not available
Pages: 899-911
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DOI:  10.35870/jemsi.v10i2.2119
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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua

Authors: Mochamad Ismail Sanjaya, Netti Nurlenawati, Dexi Triadinda

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Mochamad Ismail Sanjaya: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1818-1829
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DOI:  10.35870/jemsi.v11i3.4204
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
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DOI:  10.35870/jemsi.v12i2.6216
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Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri

Authors: Shara Merry Palupi, Ellyn Citra Putranti

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Shara Merry Palupi: STIE Kesuma Negara Blitar
Ellyn Citra Putranti: STIE Kesuma Negara Blitar
Pages: 1125-1135
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DOI:  10.35870/jemsi.v11i2.3997
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Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product

Authors: Noer Soetjipto, Luh Komang Candra Dewi, Ratnawita, Dian Ariani, Harimurti Wulandjani

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Noer Soetjipto: STIE YAPAN Surabaya
Luh Komang Candra Dewi: Universitas Triatma Mulya
Ratnawita: STIMA IMMI
Dian Ariani: Universitas Teuku Umar
Harimurti Wulandjani: Pancasila University
Pages: 2139-2144
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DOI:  10.35870/jemsi.v9i5.1560
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
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DOI:  10.35870/jemsi.v9i5.1529
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Pengaruh Digital Marketing dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over

Authors: Purnaya Sari Tarigan, Dwi Wahyono, Trisnawati Kusumawardhani, Syusantie Sylfia Sairdama, Aat Ruchiat Nugraha

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Purnaya Sari Tarigan: Universitas Mikroskil
Dwi Wahyono: Affiliation name not available
Trisnawati Kusumawardhani: Affiliation name not available
Syusantie Sylfia Sairdama: Affiliation name not available
Aat Ruchiat Nugraha: Affiliation name not available
Pages: 1431-1439
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DOI:  10.35870/jemsi.v9i4.1352
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Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

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Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
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DOI:  10.35870/jemsi.v11i2.3977
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Pengaruh Kualiatas Produk, Harga Dan Brand Image Terhadap Minat Beli Konsumen Skincare Jasper Di Cikarang Selatan

Authors: Maya Trisdiyana, Langgeng Sri Handayani

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Maya Trisdiyana: Universitas Pelita Bangsa
Langgeng Sri Handayani: a:1:{s:5:"en_US";s:25:"Universitas Pelita Bangsa";}
Pages: 1159-1169
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DOI:  10.35870/jemsi.v9i4.1260
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Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers

Authors: Frans Sudirjo, Silvia Ekasari, Bahtiar Efendi, Luh Komang Candra Dewi, Muhammad Asir

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Frans Sudirjo: a:1:{s:5:"en_US";s:36:"Universitas 17 Agustus 1945 Semarang";}
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Bahtiar Efendi: Universitas Sains Al-Qur'an
Luh Komang Candra Dewi: Universitas Triatma Mulya
Muhammad Asir: Politeknik Lembaga Pendidikan dan Pengembangan Profesi
Pages: 129-135
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DOI:  10.35870/jemsi.v10i1.2160
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Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk Mobil Toyota Innova Pada Masyarakat Kota Banda Aceh

Authors: Saiful Amri, Maksalmina Maksalmina, Mukhdasir

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Saiful Amri: Universitas Serambi Mekkah
Maksalmina Maksalmina: a:1:{s:5:"en_US";s:26:"Universitas Serambi Mekkah";}
Mukhdasir: Universitas Serambi Mekkah
Pages: 1455-1464
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DOI:  10.35870/jemsi.v10i2.2375
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