Published: 2026-10-01
Analisis Pengaruh Komunikasi Internal dan Organizational Citizenship Behavior terhadap Retensi Karyawan
DOI: 10.35870/emt.v10i4.6652
Abstract
This study aims to analyze the influence of internal communication, OCB on employee retention at PT SJB Kudus. The background of this study is driven by the high rate of employee turnover, which can disrupt operational sustainability and organizational performance stability. A quantitative approach was used using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between variables. Respondents consisted of 100 permanent employees selected through a census. Data were collected using a five-point Likert scale questionnaire that has been tested for validity and reliability. Data analysis was conducted using SmartPLS 4. The results of the study indicate that internal communication significantly affects employee retention. Furthermore, OCB has a significant positive influence on employee retention. These findings highlight the importance of effective internal communication practices, and strategies to enhance OCB in encouraging out-of-role behavior and reducing employee retention.
Keywords
Retention; Internal Communication; Organizational Citizenship Behavior; Employee
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 4 (2026)
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Section: Articles
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Published: 2026-10-01
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/emt.v10i4.6652
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Arif Syaifudin, Institut Teknologi dan Bisnis Yadika Pasuruan
Program Studi Manajemen, Institut Teknologi dan Bisnis Yadika Pasuruan, Kabupaten Pasuruan, Provinsi Jawa Timur, Indonesia.
Yusuf Ronny Edward, Universitas Prima Indonesia
Program Studi Magister Manajemen, Universitas Prima Indonesia, Kota Medan, Provinsi Sumatera Utara, Indonesia.
Endah Pujiastuti, Politeknik Stibisnis
Jurusan Bisnis dan Manajemen Ritel, Politeknik Stibisnis, Kota Tegal, Provinsi Jawa Tengah, Indonesia.
Muhammad Aga Sekamdo, STIA Madani
Program Studi Administrasi Bisnis, STIA Madani, Kabupaten Klaten, Provinsi Jawa Tengah, Indonesia.
Putri Ekaresty Haes, Universitas Pendidikan Nasional
Program Studi Ilmu Komunikasi, Universitas Pendidikan Nasional, Kota Denpasar, Provinsi Bali, Indonesia.
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