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Analisis Pengaruh Komunikasi Internal dan Organizational Citizenship Behavior terhadap Retensi Karyawan

  • Arif Syaifudin1*
  • Yusuf Ronny Edward2
  • Endah Pujiastuti3
  • Muhammad Aga Sekamdo4
  • Putri Ekaresty Haes5
1 Institut Teknologi dan Bisnis Yadika Pasuruan image/svg+xml
2 Universitas Prima Indonesia image/svg+xml
3 Politeknik Stibisnis
4 STIA Madani
5 University of National Education image/svg+xml
* Corresponding Author: Arif Syaifudin
Cover Jurnal EMT KITA Vol 10 No 4 Oktober 2026

Abstract

This study aims to analyze the influence of internal communication, OCB on employee retention at PT SJB Kudus. The background of this study is driven by the high rate of employee turnover, which can disrupt operational sustainability and organizational performance stability. A quantitative approach was used using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between variables. Respondents consisted of 100 permanent employees selected through a census. Data were collected using a five-point Likert scale questionnaire that has been tested for validity and reliability. Data analysis was conducted using SmartPLS 4. The results of the study indicate that internal communication significantly affects employee retention. Furthermore, OCB has a significant positive influence on employee retention. These findings highlight the importance of effective internal communication practices, and strategies to enhance OCB in encouraging out-of-role behavior and reducing employee retention.

Keywords

Retention Internal Communication Organizational Citizenship Behavior Employee

How to Cite

Citation Format
Syaifudin, A., Edward, Y. R., Pujiastuti, E., Sekamdo, M. A., & Haes, P. E. (2026). Analisis Pengaruh Komunikasi Internal dan Organizational Citizenship Behavior terhadap Retensi Karyawan. Jurnal EMT KITA, 10(4), 1916-1925. https://doi.org/10.35870/emt.v10i4.6652

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Author Biographies

Arif Syaifudin, Institut Teknologi dan Bisnis Yadika Pasuruan

Program Studi Manajemen, Institut Teknologi dan Bisnis Yadika Pasuruan, Kabupaten Pasuruan, Provinsi Jawa Timur, Indonesia.

Yusuf Ronny Edward, Universitas Prima Indonesia

Program Studi Magister Manajemen, Universitas Prima Indonesia, Kota Medan, Provinsi Sumatera Utara, Indonesia.

Endah Pujiastuti, Politeknik Stibisnis

Jurusan Bisnis dan Manajemen Ritel, Politeknik Stibisnis, Kota Tegal, Provinsi Jawa Tengah, Indonesia.

Muhammad Aga Sekamdo, STIA Madani

Program Studi Administrasi Bisnis, STIA Madani, Kabupaten Klaten, Provinsi Jawa Tengah, Indonesia.

Putri Ekaresty Haes, University of National Education

Program Studi Ilmu Komunikasi, Universitas Pendidikan Nasional, Kota Denpasar, Provinsi Bali, Indonesia.

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Copyright (c) 2026 Arif Syaifudin, Yusuf Ronny Edward, Endah Pujiastuti, Muhammad Aga Sekamdo, Putri Ekaresty Haes

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