Strategi Pembayaran Digital dan E-Commerce dalam Upaya Peningkatan Penjualan dan Dampaknya pada Keuntungan: Literatur Review
DOI:
https://doi.org/10.35870/emt.v9i4.4759Keywords:
Conversion Rate, Digital Payment, E-Commerce, Marketing Strategy, ProfitabilityAbstract
The digital transformation era has fundamentally changed e-commerce business paradigms, with global sales projected to reach $4.1 trillion USD in 2024, yet there exists a research gap regarding the comprehensive relationship between digital payment strategies and sales improvement and profitability. This research aims to analyze digital payment strategies and their impact on sales improvement and profitability in the e-commerce industry through systematic literature review. The study employs a qualitative approach using Systematic Literature Review (SLR) methodology on 10 high-quality journals from ScienceDirect, Scopus, Google Scholar, JSTOR, and ProQuest databases for the period 2020-2025, with thematic analysis to identify patterns and trends. Implementation of digital payment strategies demonstrates customer satisfaction improvement up to 21%, operational cost reduction through transaction efficiency, and sales conversion optimization through payment system diversification that accommodates diverse consumer preferences. Impact on profitability is reflected in improved management structure, profit margins, and customer retention. Digital payment strategies prove to contribute significantly to e-commerce sales improvement and profitability, with effectiveness moderated by digital market dynamics, digital literacy, and ecosystem collaboration. Integrated strategy implementation with focus on payment diversification and user experience optimization is recommended.
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Copyright (c) 2025 Masno Marjohan, Hadi Supratikta, Dody Pernanda, Muhammad Husni Thamrin, Hadi Broto, Novaliana Novaliana, Deddi Kurniawan
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