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Abstract

This study aims to analyze the influence of service quality on consumer satisfaction of indomaret in the city of Tanah Grogot. A quantitative approach was used by collecting data through questionnaires to 75 selected respondents using accidental sampling techniques. Service quality measurement also refers to SERVQUAL's five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. Data analysis was carried out using multiple linear regression with the help of jamovi. The results of the study show that simultaneously all dimensions of SERVQUAL have a significant effect on consumer satisfaction. Partially, the variables of reliability, responsiveness, assurance, and empathy had a significant effect, while tangibles had no significant effect. The value of the determination coefficient indicates that most of the variation in consumer satisfaction can be explained by this research model. These findings are expected to be a consideration for retail managers in improving service quality.

Keywords

Regression Analysis Service Quality SERVQUAL Customer Satisfaction Indomaret

How to Cite

Citation Format
S, F. R., Nuraini, N., Prihatin, T. A., & Aswan, A. (2026). Analisis Kualitas Pelayanan Indomaret Menggunakan Model SERVQUAL di Kota Tanah Grogot. Jurnal EMT KITA, 10(3), 1683-1689. https://doi.org/10.35870/emt.v10i3.6458

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Author Biographies

Fathur Rahman S, Universitas Muhammadiyah Kalimantan Timur

Program Studi Bisnis Digital, Fakultas Pertanian dan Bisnis Digital, Universitas Muhammadiyah Kalimantan Timur, Kabupaten Paser, Provinsi Kalimantan Timur, Indonesia.

Nuraini Nuraini, Universitas Muhammadiyah Kalimantan Timur

Program Studi Bisnis Digital, Fakultas Pertanian dan Bisnis Digital, Universitas Muhammadiyah Kalimantan Timur, Kabupaten Paser, Provinsi Kalimantan Timur, Indonesia.

Titiek Aryati Prihatin, Universitas Muhammadiyah Kalimantan Timur

Program Studi Bisnis Digital, Fakultas Pertanian dan Bisnis Digital, Universitas Muhammadiyah Kalimantan Timur, Kabupaten Paser, Provinsi Kalimantan Timur, Indonesia.

Aswan Aswan, Universitas Muhammadiyah Kalimantan Timur

Program Studi Bisnis Digital, Fakultas Pertanian dan Bisnis Digital, Universitas Muhammadiyah Kalimantan Timur, Kabupaten Paser, Provinsi Kalimantan Timur, Indonesia.

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Copyright (c) 2026 Fathur Rahman S, Nuraini Nuraini, Titiek Aryati Prihatin, Aswan Aswan

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