Published: 2026-07-01
Analysis of Factors Affecting MSME Productivity in Langsa City Tourism Village
DOI: 10.35870/emt.v10i3.6357
Abstract
This study aims to analyze the factors influencing the productivity of Micro, Small, and Medium Enterprises (MSMEs) in tourism villages in Langsa City, focusing on capital, human resources (HR), digitalization, and government support. A quantitative approach was employed using a survey method through questionnaires distributed to 58 MSME actors in Cinta Raja Village, selected using saturated sampling. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and F-tests. The results indicate that partially, the HR variable has a positive and significant effect on MSME productivity, while capital, digitalization, and government support show no significant effect. Simultaneously, the four independent variables do not significantly influence MSME productivity. The findings highlight that HR quality is the dominant factor affecting MSME productivity, whereas capital, digital utilization, and government support have not been optimally implemented. This study suggests enhancing HR competence, improving digital literacy, and strengthening government assistance programs to improve MSME productivity in tourism village area.
Keywords
MSMEs; Productivity; Capital; Human Resources; Digitalization; Government Support
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 10 No. 3 (2026)
-
Section: Articles
-
Published: 2026-07-01
-
License: CC BY 4.0
-
Copyright: © 2026 Authors
-
DOI: 10.35870/emt.v10i3.6357
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.
Nurhafifah Atni, Universitas Samudra
Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.
Suri Amilia, Universitas Samudra
Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.
Riny Chandra, Universitas Samudra
Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.
Imam Gunanjar, Universitas Samudra
Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.
-
Ardiyani, K., & Syafnita, S. (2021). Peningkatan kinerja UMKM ditinjau dari model pengelolaan keuangan, sumber daya manusia, strategi pemasaran, dukungan pemerintah dan umur usaha. Jurnal Ekonomi dan Bisnis, 24(2), 103–111.
-
Aulia, F., & Hidayat, T. (2021). Pengaruh modal dan inovasi terhadap kinerja UMKM kain perca di Kecamatan Medan Denai. Bisnis-Net Jurnal Ekonomi dan Bisnis, 4(2), 119–132. https://doi.org/10.46576/bn.v4i2.1701.
-
Avicena, G. Y., & Hasmarini, M. I. (2025). Analisis pengaruh digitalisasi terhadap peningkatan kinerja UMKM pariwisata di Kabupaten Rembang. Management Studies and Entrepreneurship Journal, 6(5), 115–123.
-
Diah, Y. M., Siregar, L. D., & Saputri, N. D. M. (2021). Strategi mengelola sumber daya manusia unggul dalam tatanan normal baru bagi pelaku UMKM di Kota Palembang. Sricommerce: Journal of Sriwijaya Community Services, 2(1), 67–76.
-
Evangelista, G., Agustin, A., Putra, G. P. E., Pramesti, D. T., & Madiistriyatno, H. (2023). Strategi UMKM dalam menghadapi digitalisasi. Oikos-Nomos: Jurnal Kajian Ekonomi dan Bisnis, 16(1), 33–40.
-
Harahap, L. M., Lubis, H., & Nst, S. (2022). Peran UMKM dalam meningkatkan perekonomian masyarakat. Jurnal Pengabdian Kepada Masyarakat, 4(1), 45–52.
-
Hariani. (2024). Produktivitas UMKM dan pengaruhnya terhadap daya saing usaha. Jurnal Ekonomi & Manajemen, 12(3), 378–385.
-
Inda, & Mariyanti, E. (2025). Pengaruh modal sosial, dukungan pemerintah dan kompetensi sumber daya manusia terhadap kinerja UMKM kemasan di Kecamatan Padang Barat Kota Padang. Jurnal Ekonomi, 1(3), 766–776.
-
Julhadi, M., et al. (2022). Metodologi penelitian pendidikan. Badan Penerbit Universitas.
-
Kurnianty, J., & Sitorus, R. R. (2023). Pengaruh modal, dukungan pemerintah, kompetensi SDM, dan produktivitas kerja terhadap kinerja UMKM. Jurnal FRKM, 6(1), 260–270.
-
Lestari, P., Hasanah, U., & Sunaryo, R. A. S. W. (2021). Determinan kinerja UMKM industri kreatif: Aspek sumber daya manusia dan risk-taking. Jurnal Riset Akuntansi dan Keuangan, 9(2), 253–266.
-
Masruchiyah, N., Murti, W., & Kurniati, A. (2024). Pemberdayaan sumber daya manusia pada era digital. Jurnal Green Growth dan Manajemen Lingkungan, 14(1), 78–93.
-
Nadhiro, U., Mansur, F., & Hernando, R. (2025). Pengaruh modal usaha dan tenaga kerja terhadap pendapatan UMKM batu bata di Kota Jambi. Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi, 5(1), 162–173.
-
Nursyifa, H. U., Idrus, S., & Rosida, L. (2022). Hubungan kompetensi SDM dan produktivitas UMKM Molah Mudi di Wisata Adat Desa Gumantar. Jurnal Ekonomi, 1(3), 203–214.
-
Pradana, M., & Sumiyana, S. (2023). Analisis kebutuhan UMKM Indonesia dengan pendekatan hierarki Maslow secara organisasional. Jurnal Akuntansi dan Bisnis, 23(1), 112–123.
-
Prasetyo, A. S., & Kamil, A. (2023). Digitalisasi UMKM pada sektor pariwisata laut Pesisir Utara Madura di masa pandemi Covid-19. Competence: Journal of Management Studies, 17(2), 24–40.
-
Ridho, S. A., Adriyan, F., Windayati, D. R., & Abdilla, N. A. (2025). Produktivitas karyawan UMKM: Tinjauan dari perspektif motivasi dan lingkungan kerja. Jurnal Ilmiah Ekonomi dan Manajemen, 3(8), 17–27.
-
Rifa’i, M., & Husinsah. (2022). Kewirausahaan dan manajemen usaha kecil. Perdana Publishing.
-
Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Penerbit Alfabeta.
-
Tohir, R., Purnamasari, H., & Aditya, I. (2023). Peran pemerintah desa dalam pengembangan UMKM di Desa Wisata Lebakmuncang. Jurnal Ilmu Sosial, 7(2), 293–310.
-
Utomo, S. B., Pujowati, Y., & Utami, E. Y. (2024). Analisis kebijakan pemerintah, bantuan modal, dan pelatihan kewirausahaan terhadap pertumbuhan bisnis pada komunitas UMKM di Jawa Timur. Jurnal Ekonomi dan Kewirausahaan West Science, 2(2), 146–156.
-
Warsihna, J., Adi, P. W., & Ramayana, I. (2023). Penguatan desa wisata dan optimalisasi UMKM melalui pendekatan pemberdayaan masyarakat. Jurnal Pariwisata Berkelanjutan, 5(1), 14–26.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.