Faktor-Faktor yang Memengaruhi Keputusan Pembelian Produk Elevator
DOI:
https://doi.org/10.35870/emt.v10i1.5374Keywords:
Promotion, Product Quality, After Sales Service, Purchasing DecisionsAbstract
This study examines the influence of promotion, product quality, and after-sales service on purchasing decisions, involving 40 respondents from PT TKE Elevator Indonesia using a census-based non-probability sampling technique. The multiple regression analysis results indicate that promotion individually has no significant effect, while product quality and after-sales service partially have a positive influence on purchasing decisions. However, all three variables collectively prove to affect purchasing decisions, demonstrating that although promotion alone has no impact, their combination yields a significant influence.
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