Model Strategi Inovasi Digital dalam Meningkatkan Keunggulan Kompetitif di Sektor Jasa E-Commerce
DOI:
https://doi.org/10.35870/emt.v9i3.4243Keywords:
Strategy, Innovation, Digital, Competitive AdvantageAbstract
This research aims to understand how the digital innovation strategy model can enhance competitive advantage in the e-commerce service sector. The e-commerce service companies that are the subjects of this research are the top 5 (five) online stores in Indonesia, namely: Shopee, Tokopedia, Lazada, Blibli, and Bukalapak. In this study, 100 people were selected as the sample. Primary data were obtained from questionnaires distributed both online (Google Form) and offline. Based on the research findings, there is a significant influence between innovation strategies and digital technology on competitive advantage in e-commerce services. The impact of this research highlights the importance of business innovation and the optimization of digital technology as strategies to enhance competitive advantage and strengthen company performance, particularly in the e-commerce service sector. This strategy allows service companies, in this case online stores, to expand their market, enhance competitiveness, and drive sustainable growth. In addition, by leveraging technologies such as AI, IoT, and data analytics, companies can enhance efficiency, build customer loyalty, and open new business opportunities, thereby creating sustainable competitive advantages.
Downloads
References
Abdillah, F. (2024). Dampak ekonomi digital terhadap pertumbuhan ekonomi di Indonesia. Benefit: Journal of Bussiness, Economics, and Finance, 2(1), 27-35. https://doi.org/10.70437/benefit.v2i1.335.
Agustin, A. T., Al Hafidz, M. Z., Susanti, S., & Sanjaya, V. F. (2024). Inovasi Model Bisnis Platform untuk Meningkatkan Keunggulan Kompetitif Teknologi Digital di Industri E-Commerce Indonesia: Studi Kasus UMKM. Labs: Jurnal Bisnis dan Manajemen, 29(4), 19-24. https://doi.org/10.57134/labs.v29i4.107.
Al Aidhi, A., Harahap, M. A. K., Rukmana, A. Y., & Bakri, A. A. (2023). Peningkatan daya saing ekonomi melalui peranan inovasi. Jurnal Multidisiplin West Science, 2(02), 118-134.
Guntara, A. A., & Yasa, N. N. K. (2024). Peran Keunggulan Bersaing Memediasi Pengaruh Inovasi Bisnis dan Promosi Media Sosial terhadap Kinerja Pemasaran. Ekuitas: Jurnal Pendidikan Ekonomi, 12(2), 200-208.
Indonesia, K. K. B. P. R. (2023). Buku putih strategi nasional pengembangan ekonomi digital Indonesia 2030.
Meilanisari, W., Danial, R., & Komariah, K. (2023). Analisis Strategi Inovasi Dan Teknologi Digital Terhadap Kinerja UMKM Kerajinan Kayu Di Kecamatan Cicantayan, Kabupaten Sukabumi. Management Studies and Entrepreneurship Journal, 4(6), 9666-9670.
Nurmalasari, N., Widarwati, E., Audina, R. N., Apriandi, D. W., & Holle, M. H. (2024). Analisis Strategi Digital Untuk Peningkatan Keunggulan Kompetitif Dalam Rangka Improvisasi Kinerja Keuangan UMKM. AMAL: Jurnal Ekonomi Syariah, 6(1), 24-41. https://doi.org/10.33477/eksy.v6i1.7124.
Samperuru, E. S., & Aswan, A. (2023). Pengaruh Strategi Inovasi Terhadap Peningkatan Kinerja Perusahaan Oleh PT. Kencana Energi Lestari, Tbk. Accounting Profession Journal (APAJI), 5(1), 112-128. https://doi.org/10.35593/apaji.v5i1.178.
Sifa, A., Masruroh, I., Zulfa, M. A., Fitriani, S. N., & Aprianto, N. E. K. (2024). Transformasi Digital E-Commerce Dalam Menguasai Kosentrasi Pasar di Indonesia. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(12), 405-413. https://doi.org/10.61722/jiem.v2i12.3239.
Siregar, B. A. (2024). TEORI PENGAMBILAN KEPUTUSAN. CV. AZKA PUSTAKA.
Suhaeni, T. (2018). Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung). Jurnal Riset Bisnis dan Investasi, 4(1), 57-74. https://doi.org/10.35313/jrbi.v4i1.992.
Sulistyawati, U. S. (2024). Membangun Keunggulan Kompetitif melalui Platform E-Commerce: Studi Kasus Tokopedia. Jurnal Manajemen Dan Teknologi, 1(1), 43-56. https://doi.org/10.63447/jmt.v1i1.776.
Sunarsih, N. (2017). Membangun Keunggulan Kompetitif Melalui Inovasi Dan Kewirausahaan. Kewirausahaan Dalam Multi Perspektif, 43-58.
Syaputra, A., Ananda, M. D., Tovarel, M. J. R., Apriyanto, Y., & Sanjaya, V. F. (2024). Strategi Inovasi Dalam Meningkatkan Competitive Advantage Di Era Digital. JURNAL MANAJEMEN DAN BISNIS, 3(2), 121-132.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Budi Alamsyah Siregar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
