Qualitative Analysis of Attraction, Amenities, and Promotional Elements in North Musi Rawas
DOI:
https://doi.org/10.35870/emt.v9i3.4133Keywords:
Tourist Perceived Value, Attractions, Facilities, Local SupportAbstract
This study aims to explore how tourists perceive the value of a destination based on the factors of attractions, facilities, promotion, and local community support in North Musi Rawas Regency, South Sumatra. Using a qualitative approach through in-depth interviews and participatory observation, this research provides a comprehensive understanding of how cultural and natural attractions, tourism infrastructure, promotional strategies, and local participation shape tourists' perceived value. The study finds that authentic cultural experiences, adequate facilities, and meaningful interaction with the community significantly enhance tourist satisfaction and loyalty. The findings are expected to inform sustainable tourism development strategies.
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Copyright (c) 2025 Maharani Mardianti, Diena M. Lemy, Juliana
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