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Menakar Dampak Literasi Keuangan Syariah, Islamic Branding Terhadap Minat Menjadi Nasabah

  • Dwi Budi Srisulistiowati1*
  • Syarifudin2
  • Erasma3
  • Rahmatya Widyaswati4
  • Musdirwan5
1 Universitas Bhayangkara Jakarta Raya image/svg+xml
2 Universitas Gajah Putih image/svg+xml
3,3 Universitas Nias Raya image/svg+xml
4,4 Universitas Tunas Pembangunan image/svg+xml
5,5 Politeknik ATI Padang image/svg+xml
* Corresponding Author: Dwi Budi Srisulistiowati

Abstract

The banking world currently dominates the economic growth of a country, both in developed and developing countries. The increasing industrial growth also occurs in the Indonesian Islamic banking industry. The purpose of the study was to see the effect of Islamic financial literacy, Islamic branding on the interest in becoming a customer of Bank Mega Syariah KC Mataram. This research uses a quantitative method with regression analysis. The sampling technique in this study is using purposive sampling. The sample used as the object of research is customers who have registered at Bank Syariah Indonesia, so that 55 respondents were obtained. The data were analyzed using multiple linear regression analysis with the SPSS 25 program. Based on the results of the analysis, Islamic financial literacy, Islamic branding partially influenced the interest in becoming a customer at Bank Mega Syariah KC Mataram. The results of the study obtained an R2 value of 0.876 (87.6%), this means that the interest in becoming a customer is influenced by Islamic financial literacy, Islamic branding by 87.6%, the remaining 12.4% is influenced by other factors outside this study.

Keywords

Financial Literacy Islamic Branding Bank Interest Sharia

How to Cite

Citation Format
Srisulistiowati, D. B., Syarifudin, Erasma, Widyaswati, R., & Musdirwan. (2025). Menakar Dampak Literasi Keuangan Syariah, Islamic Branding Terhadap Minat Menjadi Nasabah. Jurnal EMT KITA, 9(1), 200-206. https://doi.org/10.35870/emt.v9i1.3507

References

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Author Biographies

Dwi Budi Srisulistiowati, Universitas Bhayangkara Jakarta Raya

Program Studi Informatika, Universitas Bhayangkara Jakarta Raya, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

Syarifudin, Universitas Gajah Putih

Program Studi Manajemen, Universitas Gajah Putih, Kabupaten Aceh Tengah, Provinsi Aceh, Indonesia.

Erasma, Universitas Nias Raya, Universitas Nias Raya

Program Studi Manajemen, Universitas Nias Raya, Kabupaten Nias Selatan, Provinsi Sumatera Utara, Indonesia.

Rahmatya Widyaswati, Universitas Tunas Pembangunan, Universitas Tunas Pembangunan

Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Tunas Pembangunan Surakarta (UTP), Kota Surakarta, Provinsi Jawa Tengah, Indonesia.

Musdirwan, Politeknik ATI Padang, Politeknik ATI Padang

Program Studi Manajemen Logistik Industri Agro, Politeknik ATI Padang, Kota Padang, Provinsi Sumatera Barat, Indonesia.

License

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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