Published: 2024-10-31
Pengaruh Literasi Keuangan Syariah, Islamic Branding Terhadap Minat Menjadi Nasabah Bank
DOI: 10.35870/emt.v8i4.3300
Dwi Budi Srisulistiowati, Syarifudin, Erasma, Rahmatya Widyaswati, Musdirwan
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Dwi Budi Srisulistiowati:
Universitas Bhayangkara Jakarta Raya
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Syarifudin:
Universitas Gajah Putih
- Erasma: Universitas Nias Raya ,
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Rahmatya Widyaswati:
Universitas Tunas Pembangunan
- Musdirwan: Politeknik ATI Padang ,
Abstract
The banking sector currently dominates the economic growth of many countries, both developed and developing. Increased industrial growth has also occurred in the Indonesian Islamic banking industry. This study aimed to examine the effect of Islamic financial literacy and Islamic branding on the interest in becoming a customer of Bank Mega Syariah KC Mataram. This research applied a quantitative method with regression analysis. The sampling technique used was purposive sampling, with 55 respondents who were registered customers at Bank Syariah Indonesia. Data were analyzed using multiple linear regression with the SPSS 25 program. The analysis results showed that Islamic financial literacy and Islamic branding partially influenced the interest in becoming a customer at Bank Mega Syariah KC Mataram. The study found an R² value of 0.876 (87.6%), indicating that the interest in becoming a customer is influenced by Islamic financial literacy and Islamic branding by 87.6%, with the remaining 12.4% influenced by other factors outside this study.
Keywords
Financial Literacy; Islamic Branding; Bank; Interest; Sharia
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 4 (2024)
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Section: Articles
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Published: 2024-10-31
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/emt.v8i4.3300
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Dwi Budi Srisulistiowati, Universitas Bhayangkara Jakarta Raya
Program Studi Informatika, Fakultas Ilmu Komputer, Universitas Bhayangkara Jakarta Raya, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
Syarifudin, Universitas Gajah Putih
Program Studi Manajemen, Universitas Gajah Putih, Kabupaten Aceh Tengah, Provinsi Aceh, Indonesia
Erasma, Universitas Nias Raya,
Program Studi Manajemen, Universitas Nias Raya, Kabupaten Nias Selatan, Provinsi Sumatera Utara, Indonesia
Rahmatya Widyaswati, Universitas Tunas Pembangunan
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Tunas Pembangunan, Kota Surakarta, Provinsi Jawa Tengah, Indonesia
Musdirwan, Politeknik ATI Padang,
Program Studi Manajemen Logistik Industri Agro, Politeknik ATI Padang, Kota Padang, Provinsi Sumatera Barat, Indonesia
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