Published: 2024-10-31

Pengaruh Kualitas Informasi dan Social Media Marketing terhadap Keputusan Pembelian

DOI: 10.35870/emt.v8i4.3301

Elizabeth, Yunidyawati Azlina, Agus Nurofik, I Wayan Gede Antok Setiawan Jodi, Yanti Setianti
  • Elizabeth: Universitas Budi Luhur ROR
  • Yunidyawati Azlina: Universitas Bina Sarana Informatika ROR
  • Agus Nurofik: Sekolah Tinggi Ilmu Administrasi Adabiah ,
  • I Wayan Gede Antok Setiawan Jodi: Universitas Mahasaraswati Denpasar ROR
  • Yanti Setianti: Padjadjaran University ROR
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Abstract

The purpose of this research is to examine the impact of information quality and social media marketing on purchasing decisions for Erigo brand products on Instagram. This study employs a quantitative method using regression analysis. The sampling technique applied is purposive sampling, with a total of 80 respondents collected through online questionnaire distribution via WhatsApp to Erigo brand product consumers on Instagram. The data were analyzed using IBM SPSS version 25 through several tests, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and determination coefficient tests. The results of this research indicate that information quality and social media marketing have a significant and positive effect, both partially and simultaneously, on purchasing decisions for Erigo products

Keywords

Information Quality; Social Media; Erigo; Purchasing Decisions

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How to Cite

Elizabeth, Azlina, Y., Nurofik, A., Jodi, I. W. G. A. S., & Setianti, Y. (2024). Pengaruh Kualitas Informasi dan Social Media Marketing terhadap Keputusan Pembelian. Jurnal EMT KITA, 8(4), 1656-1664. https://doi.org/10.35870/emt.v8i4.3301
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 4 (2024)

  • Section: Articles

  • Published: 2024-10-31

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Author Biographies
Elizabeth, Universitas Budi Luhur
Google Scholar ResearchGate ORCID

Program Studi Manajemen Pemasaran, Fakultas Ekonomi dan Bisnis Manajemen, Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Yunidyawati Azlina, Universitas Bina Sarana Informatika
Google Scholar ResearchGate ORCID

Program Studi Administrasi Perkantoran, Fakultas Administrasi Perkantoran, Universitas Bina Sarana Informatika, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia

Agus Nurofik, Sekolah Tinggi Ilmu Administrasi Adabiah,
Google Scholar ResearchGate ORCID

Sekolah Tinggi Ilmu Administrasi Adabiah, Kota Padang, Provinsi Sumatera Barat, Indonesia

I Wayan Gede Antok Setiawan Jodi, Universitas Mahasaraswati Denpasar
Google Scholar ResearchGate ORCID

Universitas Mahasaraswati Denpasar, Kota Denpasar, Provinsi Bali, Indonesia

Yanti Setianti, Padjadjaran University
Google Scholar ResearchGate ORCID

Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Kabupaten Sumedang, Provinsi Jawa Barat, Indonesia

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