Published: 2024-10-01

Pengaruh Iklan, Promo Gratis Ongkir, dan Flash Sale Terhadap Keputusan Pembelian Pada Blibli di Kebumen

DOI: 10.35870/emt.v8i4.2997

Widya Aulia Rafianti, Rokhmat
  • Widya Aulia Rafianti: Universitas Teknologi Yogyakarta ROR
  • Rokhmat: Universitas Teknologi Yogyakarta ROR
Issue Cover
Article Metrics
Share:

Abstract

This study aims to examine the effect of advertisements, free shipping promos, and flash sales on purchasing decisions at Blibli in Kebumen. The population in this study were Blibli users who had made at least one purchase transaction or prospective buyers who knew Blibli. The sample size was 100 respondents. Data collection techniques were conducted using questionnaires. The data analysis used included instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests. Data processing was carried out using SPSS version 25.0. The results showed that: (1) Advertising has no partial and significant effect on purchasing decisions on Blibli in Kebumen. (2) Free shipping promos have a partial and significant effect on purchasing decisions at Blibli in Kebumen. (3) Flash sales have a partial and significant effect on purchasing decisions at Blibli in Kebumen. (4) Advertising, free shipping promos, and flash sales have a simultaneous and significant effect on purchasing decisions at Blibli in Kebumen.

Keywords

Advertising; Free Shipping Promo; Flash Sale; Blibli; Buyer Decisions

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges.

How to Cite

Rafianti, W. A., & Rokhmat. (2024). Pengaruh Iklan, Promo Gratis Ongkir, dan Flash Sale Terhadap Keputusan Pembelian Pada Blibli di Kebumen. Jurnal EMT KITA, 8(4), 1382-1393. https://doi.org/10.35870/emt.v8i4.2997
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 8 No. 4 (2024)

  • Section: Articles

  • Published: 2024-10-01

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies
Widya Aulia Rafianti, Universitas Teknologi Yogyakarta
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Bisnis dan Humaniora, Universitas Teknologi Yogyakarta, Kota Sleman, Daerah Istimewa Yogyakarta, Indonesia.

Rokhmat, Universitas Teknologi Yogyakarta
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Bisnis dan Humaniora, Universitas Teknologi Yogyakarta, Kota Sleman, Daerah Istimewa Yogyakarta, Indonesia.

References
  • Afithoni, S., Sudirman, H. A., & Anindita, M. (2023). Pengaruh Promosi Ongkir terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Samarinda. Innovative: Journal Of Social Science Research, 3(4), 4522-4529. DOI: https://doi.org/10.31004/innovative.v3i4.3544.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Amanda, D. P., & Aslami, N. (2021). Pengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi. VISA: Journal of Vision and Ideas, 1(3), 288-296. DOI: https://doi.org/10.47467/visa.v1i3.813.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Basalamah, M. R., & Millaningtyas, R. (2021). Pengaruh Diskon Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee. E-JRM: Elektronik Jurnal Riset Manajemen, 10(15).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Dzaki, H., Robiah, S., & Stiawan, D. (2023). Pengaruh Flash Sale, Kemudahan, dan Customer Review Terhadap Keputusan Pembelian Produk Pada Platform Marketplace. BISMA: Business and Management Journal, 1(01), 42-51. DOI: https://doi.org/10.59966/bisma.v1i01.162.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ghozali, I. (2016). Aplikasi analisis multivariete dengan program IBM SPSS 23.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Herlina, H., Loisa, J., & Mulyana, T. M. S. (2021). Dampak flash sale countdown timer di marketplace online pada keputusan pembelian dengan minat beli sebagai intervening. Digismantech (Jurnal Program Studi Bisnis Digital), 1(1). DOI: http://dx.doi.org/10.30813/digismantech.v1i1.2616.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Husniyyah, T., Pantjolo, D. S. W., & Pitoyo, B. S. (2024). Pengaruh Diskon, Flash Sale, dan Live Shopping terhadap Keputusan Pembelian pada Brand The Originote di Shopee (Studi pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya). Jurnal Economina, 3(2), 314-328. DOI: https://doi.org/10.55681/economina.v3i2.1203.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Jacob, A. A., Lapian, S. J., & Mandagie, Y. (2018). Pengaruh Daya Tarik Iklan Dan Citra Produk Terhadap Keputusan Pembelian Produk Chitato Chips Pada Mahasiswa Feb Unsrat. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(2).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kiantoro, B., & Andriyati, Y. (2024). Pengaruh Kupon Gratis Ongkir dan Kelengkapan Produk terhadap Keputusan Pembelian pada Platform Tiktok Shop di Kota Sampit. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(4), 4598-4604.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Kuantitatif, P. P. (2016). Metode Penelitian Kunatitatif Kualitatif dan R&D. Alfabeta, Bandung.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Marpaung, I. R., & Lubis, F. A. (2022). Pengaruh iklan, sistem COD, dan promo gratis ongkir terhadap keputusan pembelian pada TikTok Shop (Studi kasus pada mahasiswa UIN Sumatera Utara). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi), 9(3), 1477–1491. DO: https://doi.org/10.35794/jmbi.v9i3.44292.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Nasir, T. M. B., Priyono, A. A., & Sholehuddin, S. (2023). Pengaruh Iklan Sosial Media, Influencer Marketing, dan Electronic Word-of-Mouth terhadap Keputusan Pembelian Produk Kecantikan Avoskin (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang). E-JRM: Elektronik Jurnal Riset Manajemen, 12(01).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Putri, N. A. R., & Iriani, S. S. (2019). Faktor-faktor yang memengaruhi keputusan pembelian melalui e-commerce Shopee. Jurnal Komunika: Jurnal Komunikasi, Media Dan Informatika, 8(2), 69-77.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ramadhanti, S., & Prastyatini, S. L. Y. (2023). Pengaruh Diskon Flash Sale Dan Biaya Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Dengan Minat Beli Sebagai Variabel Moderasi. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 14(04), 1030-1039.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rugu, Y., & Setyorini, T. (2024). The effect of free shipping, flash sale, and COD on the Shopee application on student consumptive behavior. Journal of Practical Management Studies, 2(1), 26–33. DOI: https://doi.org/10.61106/jpms.v2i1.24.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rusni, A., & Solihin, A. (2022). pengaruh motivasi belanja hedonis, diskon harga dan tagline “gratis ongkir” terhadap keputusan pembelian impulsif secara online di shopee. Jurnal Ilmiah Manajemen Dan Bisnis, 7(2), 167-179. DOI: https://doi.org/10.38043/jimb.v7i2.3841.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads