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Keywords: "Marketing Management"

Pengaruh Influencer Marketing Terhadap Purchase Intention Dengan Brand Attitude Sebagai Variabel Mediasi Pada Richeese Factory Di Garut

Authors: Hilman Rismanto, Akmal Husna, Andini Agistiani, Ai Heni Sari, Wina Andrianti

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Hilman Rismanto: Universitas Garut
Akmal Husna: Universitas Garut
Andini Agistiani: Universitas Garut
Ai Heni Sari: Universitas Garut
Wina Andrianti: Universitas Garut
Pages: 2482-2491
DOI:  10.35870/jemsi.v12i3.6444
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Social Media Management Strategies for Village Tourism Development: A Case Study of BUMDes Sinar Usaha Budo

Authors: Andrew Paul Heinverson Gerung, Beatrix Michelle Kambey, Indah Gloria Rawung, Fitri Noti, Abraham Leslie Petir Lelengboto

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Andrew Paul Heinverson Gerung: Universitas Klabat
Beatrix Michelle Kambey: Universitas Klabat
Indah Gloria Rawung: Universitas Klabat
Fitri Noti: Universitas Klabat
Abraham Leslie Petir Lelengboto: Universitas Klabat
Pages: 2290-2295
DOI:  10.35870/jemsi.v11i4.4331
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From Hype To Habit: Decoding Eco-Literacy and Digital Driven Premium Demand For Sustainable Products

Authors: Daranti Rahmadhani, Ramadania Ramadania, Harry Setiawan, Juniwati Juniwati, Ana Fitriana

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Daranti Rahmadhani: Tanjungpura University
Ramadania Ramadania: Tanjungpura University
Harry Setiawan: Tanjungpura University
Juniwati Juniwati: Tanjungpura University
Ana Fitriana: Tanjungpura University
Pages: 3573-3585
DOI:  10.35870/jemsi.v12i4.6753
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Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Authors: Jeffry Nugraha, Sudianto Sudianto

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Jeffry Nugraha: Universitas Bakti Tunas Husada
Sudianto Sudianto: Universitas Bakti Tunas Husada
Pages: 3301-3308
DOI:  10.35870/jemsi.v11i5.4508
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Pengaruh Customer Relationship Management (CRM) dan Digital Marketing terhadap Customer Loyalty di Kopi Kenangan Garut

Authors: Hilman Rismanto, Ghina Saqinah, Trifani Deska Ayu Lestari, Astrit Nurul Fazrin, Nur Afni Hasna Anisya

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Hilman Rismanto: Universitas Garut
Ghina Saqinah: Universitas Garut
Trifani Deska Ayu Lestari: Universitas Garut
Astrit Nurul Fazrin: Universitas Garut
Nur Afni Hasna Anisya: Affiliation not provided
Pages: 3317-3324
DOI:  10.35870/jemsi.v12i4.6613
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The Mediating Role of Brand Trust in Brand Loyalty on Indonesia’s Local Women’s Fashion

Authors: Belinda Aprilia, Fredianaika Istanti

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Belinda Aprilia: Universitas Negeri Semarang
Fredianaika Istanti: Universitas Negeri Semarang
Pages: 4075-4091
DOI:  10.35870/jemsi.v12i4.6938
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Analisis Marketing Strategy JYP Entertainment ke Amerika Serikat: Studi Kasus Album “Ready To Be” Twice 2023

Authors: Chelsi Okmelita Purnomo, Nadia Aulia Rachma, Resa Rasyidah

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Chelsi Okmelita Purnomo: Universitas Pembangunanan Nasional “Veteran” Jawa Timur
Nadia Aulia Rachma: Universitas Pembangunanan Nasional “Veteran” Jawa Timur
Resa Rasyidah: Universitas Pembangunanan Nasional “Veteran” Jawa Timur
Pages: 3811-3823
DOI:  10.35870/jemsi.v12i4.6834
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Keputusan Pembelian Ditinjau dari Viral Marketing, Kualitas Pelayanan dan Word Of Mouth Pada Resto Pawon Ayu Kartasura

Authors: Muhammad Fajar Apriyanto, Ida Aryati, Istiatin Istiatin

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Muhammad Fajar Apriyanto: Universitas Islam Batik Surakarta
Ida Aryati: Universitas Islam Batik Surakarta
Istiatin Istiatin: Universitas Islam Batik Surakarta
Pages: 2519-2531
DOI:  10.35870/jemsi.v12i3.6473
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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Pada Bengkel Sahabat Motor

Authors: Ajeung Dwi Febian Sukma, Aris Rinaldi

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Ajeung Dwi Febian Sukma: Universitas Teknologi Digital
Aris Rinaldi: Universitas Teknologi Digital
Pages: 1306-1311
DOI:  10.35870/jemsi.v11i3.4082
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Strategi Pemasaran dan Peningkatan Kualitas Pelayanan Untuk Meningkatkan Kepuasan Pelanggan Pada Agen Travel Umroh dan Haji Tomboati Malang

Authors: Fairuz Arsy Aribah Emeralda Fitri

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Fairuz Arsy Aribah Emeralda Fitri: Universitas PGRI Argopuro Jember
Pages: 1083-1093
DOI:  10.35870/jemsi.v12i2.5843
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The Impact Of Green Human Resource Management On Evironmental Performance: Systematic Literature Review With Hybrid Method

Authors: Alma Syifa Maulidina, Muhammad Deny

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Alma Syifa Maulidina: Telkom University
Muhammad Deny: Universitas Pembangunan Nasional Veteran Jakarta
Pages: 1947-1961
DOI:  10.35870/jemsi.v12i2.6356
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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers

Authors: Rio Haribowo, Sukma Irdiana, Ida Ayu Trisna Wijayanthi, Sofia Maulida, Imam Jayanto, Fahrina Mustafa

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Rio Haribowo: Universitas Mulawarman
Sukma Irdiana: Institut Teknologi dan Bisnis Widya Gama Lumajang
Ida Ayu Trisna Wijayanthi: STIMI Handayani
Sofia Maulida: STIE Tri Bhakti
Imam Jayanto: Universitas Sam Ratulangi
Fahrina Mustafa: Universitas Hasanuddin
Pages: 1716-1722
DOI:  10.35870/jemsi.v12i2.6303
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In Influencers We Trust: How TikTok Content Shapes Gen Z’s Brand Awareness and Buying Intention

Authors: Jocelline Aarona Putricia, Dewi Mustikasari Immanuel

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Jocelline Aarona Putricia: Ciputra University
Dewi Mustikasari Immanuel: Ciputra University
Pages: 2297-2316
DOI:  10.35870/jemsi.v12i3.6464
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Implementasi Customer Relationship Management (Crm) di Industri Kecil Menengah (Ikm) Furnitur Menggunakan Microsoft Excel dan Visual Basic For Application (VBA)

Authors: Yessi Nasia Ulfia, Fitri Indah Puspitaningsih, Fesa Putra Kristanto

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Yessi Nasia Ulfia: Politeknik Industri Furnitur dan Pengolahan Kayu
Fitri Indah Puspitaningsih: Politeknik Industri Furnitur dan Pengolahan Kayu
Fesa Putra Kristanto: Politeknik Industri Furnitur dan Pengolahan Kayu
Pages: 363-375
DOI:  10.35870/jemsi.v9i2.1029
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Implementasi E-Bisnis Digital Marketing And Branding Terhadap Alur Informasi Pelayanan Sekolah (Islamic Primary School Ibnu Sina Cikarang Selatan Bekasi)

Authors: Aryani Kusuma Mukti, Rima Huswatun Chasanah, Dewi Mustikaning Prihatin, Rani Rusdianthi, Akzir Fitri Afiani, Nurhaeni Sikki

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Aryani Kusuma Mukti: Universitas Sangga Buana YPKP Bandung
Rima Huswatun Chasanah: Universitas Sangga Buana YPKP Bandung
Dewi Mustikaning Prihatin: Universitas Sangga Buana YPKP Bandung
Rani Rusdianthi: Universitas Sangga Buana YPKP Bandung
Akzir Fitri Afiani: Universitas Sangga Buana YPKP Bandung
Nurhaeni Sikki: Universitas Sangga Buana YPKP Bandung
Pages: 347-354
DOI:  10.35870/jemsi.v11i1.3655
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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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The Cloud ERP System Industry in Indonesia and the Competitive Landscape

Authors: Fida Firdausi, Atik Aprianingsih

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Fida Firdausi: Institut Teknologi Bandung
Atik Aprianingsih: Institut Teknologi Bandung
Pages: 2430-2436
DOI:  10.35870/jemsi.v11i4.4383
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The Influence of USP and E-WOM on Brand Trust and Its Impact on Purchasing Decisions

Authors: Rendy Dwi Purnomo, Donni Junipriansa

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Rendy Dwi Purnomo: Telkom University
Donni Junipriansa: Telkom University
Pages: 3504-3515
DOI:  10.35870/jemsi.v11i5.4629
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The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer

Authors: Valent Giodinna Lau, Wasiman Wasiman

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Valent Giodinna Lau: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1784-1793
DOI:  10.35870/jemsi.v12i2.6337
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Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior

Authors: Noveri Maulana

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Noveri Maulana: Sekolah Tinggi Manajemen PPM
Pages: 1282-1293
DOI:  10.35870/jemsi.v12i2.6035
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Efektivitas Program Peningkatan Kapasitas Sumber Daya Manusia Dalam Meningkatkan Daya Saing Usaha Mikro di Era Ekonomi Digital di Kecamatan Lhueng Bata Kota Banda Aceh

Authors: Sarboini Sarboini, Saiful Amri, Kasmaniar Kasmaniar

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Sarboini Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Kasmaniar Kasmaniar: Universitas Serambi Mekkah
Pages: 5974-5980
DOI:  10.35870/jemsi.v11i6.5967
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Positioning Strategis Layanan Data Center Cleaning di Pasar B2B Indonesia: Studi Kasus PT XYZ Indonesia

Authors: Farry Ramandha

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Farry Ramandha: Universitas Paramadina
Pages: 1625-1634
DOI:  10.35870/jemsi.v12i2.6166
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
DOI:  10.35870/jemsi.v11i3.4094
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Strategi Pengembangan Bisnis Pada Umkm Daging Segar Kios PD Rai Raka di Pasar Caringin

Authors: Bima Rizky Rahmat Maulana, Ridho Riadi Akbar, Ridlwan Muttaqin

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Bima Rizky Rahmat Maulana: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Ridlwan Muttaqin: Universitas Indonesia Membangun
Pages: 429-436
DOI:  10.35870/jemsi.v11i1.3678
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