The Cloud ERP System Industry in Indonesia and the Competitive Landscape
DOI:
https://doi.org/10.35870/jemsi.v11i4.4383Keywords:
Digital Transformation, Cloud ERP, Enterprise Resource Planning, Competitive Landscape, Marketing MixAbstract
Indonesian businesses are increasingly adopting Cloud-based Enterprise Resource Planning (ERP) systems to streamline operations, improve efficiency, and support data-driven decision-making. This study aims to explore the competitive landscape of Cloud ERP implementation services in Indonesia, focusing on firms within the same strategic group PointStar Consulting, Odoo, HashMicro, and ABJ Cloud. The primary objective is to analyze how these companies differentiate their offerings and position themselves in a rapidly evolving market shaped by digital transformation. The analysis was conducted using the 7Ps Marketing Mix framework Product, Price, Place, Promotion, People, Process, and Physical Evidence to examine how each firm communicates value and engages with its target audience. Through qualitative analysis based on secondary data, the study finds that each provider adopts distinct approaches based on pricing models, service specialization, and target markets. The study concludes that competitive advantage in Indonesia’s Cloud ERP sector depends not only on product features or pricing, but also on strategic marketing execution and adaptability to local client needs. The study also highlights limitations and suggests future research to include primary data and broader industry coverage for a more comprehensive view of the ERP ecosystem.
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