Published: 2026-04-01

Positioning Strategis Layanan Data Center Cleaning di Pasar B2B Indonesia: Studi Kasus PT XYZ Indonesia

DOI: 10.35870/jemsi.v12i2.6166

Farry Ramandha
  • Farry Ramandha: Universitas Paramadina
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Abstract

This study aims to analyze the strategic positioning of data center cleaning services implemented by PT XYZ Indonesia in Indonesia's Business-to-Business (B2B) market. The research uses a qualitative descriptive approach with a single case study. Data was collected through semi-structured interviews with company management and corporate clients, as well as document analysis. The findings reveal that PT XYZ Indonesia positions itself as a certified international service provider with differentiation based on technical reliability, global reputation, and long-term partnerships. This strategy strengthens customer trust and perceived value, creating competitive advantages in the B2B market, which is highly sensitive to quality and reputation. The study highlights the importance of value-based positioning in technical service sectors, particularly in the data center industry.


 

Keywords

Strategic Positioning; B2B Marketing; Technical Service; Data Center Cleaning; Differentiation

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How to Cite

Ramandha, F. (2026). Positioning Strategis Layanan Data Center Cleaning di Pasar B2B Indonesia: Studi Kasus PT XYZ Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(2), 1625-1634. https://doi.org/10.35870/jemsi.v12i2.6166
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 12 No. 2 (2026)

  • Section: Articles

  • Published: 2026-04-01

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Author Biographies
Farry Ramandha, Universitas Paramadina
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Fakultas Ekonomi dan Bisnis, Universitas Paramadina, Alamat Jl. Raya Mabes Hankam No. Kav 9, Setu, Kec. Cipayung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia.

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