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Keywords: "Digital Trust"

The Influence of Team Connectivity, Trust in Digital Systems, and Goal Clarity on Employee Engagement in the Digital Workplace of a Digital-Based Consulting Company

Authors: Sri Purwati, Enny Diah Astuti, Yuliani Istiqomah, Fahrina Mustafa, Muhammad Syafri

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Sri Purwati: Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Enny Diah Astuti: Institut Bisnis Muhammadiyah Bekasi
Yuliani Istiqomah: STIE Gema Widya Bangsa
Fahrina Mustafa: Universitas Hasanuddin
Muhammad Syafri: Universitas Negeri Makassar
Pages: 2370-2375
DOI:  10.35870/jemsi.v12i3.6425
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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The Influence of Job Autonomy, Trust in Management, and Work Meaningfulness on Psychological Empowerment in Digital Startups

Authors: Riesna Apramilda, Enny Diah Astuti, Desi Kristanti, Haris Karyadi

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Riesna Apramilda: Universitas Ibnu Sina
Enny Diah Astuti: Institut Bisnis Muhammadiyah Bekasi
Desi Kristanti: Universitas Kadiri
Haris Karyadi: STIE GICI
Pages: 1794-1799
DOI:  10.35870/jemsi.v12i2.6329
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In Influencers We Trust: How TikTok Content Shapes Gen Z’s Brand Awareness and Buying Intention

Authors: Jocelline Aarona Putricia, Dewi Mustikasari Immanuel

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Jocelline Aarona Putricia: Ciputra University
Dewi Mustikasari Immanuel: Ciputra University
Pages: 2297-2316
DOI:  10.35870/jemsi.v12i3.6464
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Analisis Pengaruh Teknologi Augmented Reality (AR) dan User-Generated Content (UGC) pada E-commerce Terhadap Kepercayaan dan Kepuasan Konsumen Generasi Z

Authors: Mukhamad Kholil Aswan, Tri Maryani

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Mukhamad Kholil Aswan: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Tri Maryani: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Pages: 193-204
DOI:  10.35870/jemsi.v12i1.5537
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Peran Social Media Marketing Dalam Hubungan Kepercayaan Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Gen-Z di Sekayam Sanggau

Authors: Mesyias Akren Tindo, Pasifikus Maisirata

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Mesyias Akren Tindo: Universitas Widya Dharma Pontianak
Pasifikus Maisirata: Universitas Widya Dharma Pontianak
Pages: 5838-5846
DOI:  10.35870/jemsi.v11i6.5507
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Pengaruh E-Service Quality, Kualitas Layanan Logistik, Kesadaran Merek, Kepercayaan, dan Kepuasan terhadap Loyalitas Pelanggan pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto)

Authors: Fadila Saputri, Dian Widyaningtyas, Akhmad Darmawan, M. Agung Miftahuddin

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Fadila Saputri: Universitas Muhammadiyah Purwokerto
Dian Widyaningtyas: Universitas Muhammadiyah Purwokerto
Akhmad Darmawan: Universitas Muhammadiyah Purwokerto
M. Agung Miftahuddin: Universitas Muhammadiyah Purwokerto
Pages: 1672-1688
DOI:  10.35870/jemsi.v12i2.6285
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Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

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Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
DOI:  10.35870/jemsi.v12i1.5918
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Strategi Peningkatan Kualitas Produk Untuk Mempertahankan Kepercayaan Pelanggan di PT Mitra Tani Dua Tujuh Jember

Authors: M. Ilham Husen, Nugroho Edie Santoso, Harmawan Teguh Saputra

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M. Ilham Husen: Universitas PGRI Argopuro
Nugroho Edie Santoso: Universitas PGRI Argopuro
Harmawan Teguh Saputra: Universitas PGRI Argopuro
Pages: 5142-5152
DOI:  10.35870/jemsi.v11i6.5090
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
DOI:  10.35870/jemsi.v9i6.1710
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Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah

Authors: Imron Natsir, Sulaiman Efendi Siregar, Eny Triastuti, Parmini, Ratna Yuliastuti

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Imron Natsir: Universitas PTIQ Jakarta
Sulaiman Efendi Siregar: UIN Syahada Padangsidimpuan
Eny Triastuti: STIE Kalpataru Cibinong Bogor
Parmini: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Ratna Yuliastuti: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
Pages: 1622-1629
DOI:  10.35870/jemsi.v11i3.4162
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Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

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Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
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Membangun Hubungan Kepercayaan dengan Leads: Peran Interaksi Personal dalam Keberhasilan Pemasaran Produk Perbankan (Studi pada PT. KB Bukopin Cabang Jember)

Authors: Arya Dhimas Saputra

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Arya Dhimas Saputra: Universitas PGRI Argopuro Jember
Pages: 146-158
DOI:  10.35870/jemsi.v12i1.5671
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Peran Teknologi Blockchain dalam Meningkatkan Transparansi dan Efisiensi Transaksi Business-to-Business (B2B): Systematic Literature Review

Authors: Nurhaeni Sikki, Meyustina Noviantika Sitohang, Karina Agusta Putri, Megawati Sitohang, Juliyanti Harar

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Nurhaeni Sikki: Universitas Sangga Buana
Meyustina Noviantika Sitohang: Universitas Sangga Buana
Karina Agusta Putri: Universitas Sangga Buana
Megawati Sitohang: Universitas Sangga Buana
Juliyanti Harar: Universitas Sangga Buana
Pages: 2197-2208
DOI:  10.35870/jemsi.v12i3.6364
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Pengaruh Environmental, Social And Governance (Esg) Disclosure dan Firm Size Terhadap Kinerja Perusahaan (Studi pada Perusahaan Sektor Energi yang Terdaftar di BEI Periode 2021-2024)

Authors: Desti Faradila, M. Muhayin A. Sidik, Sri Astuti

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Desti Faradila: Politeknik Negeri Lampung
M. Muhayin A. Sidik: Politeknik Negeri Lampung
Sri Astuti: Politeknik Negeri Lampung
Pages: 1-13
DOI:  10.35870/jemsi.v12i1.5358
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Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
DOI:  10.35870/jemsi.v11i6.6055
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Strategi Retensi Karyawan Untuk Mencegah Turnover di SD Bina Talenta Kota Bandung

Authors: Indri Fitriani, Alda Ramadhika

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Indri Fitriani: Universitas Teknologi Digital
Alda Ramadhika: Universitas Teknologi Digital
Pages: 4783-4789
DOI:  10.35870/jemsi.v11i5.5025
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
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Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
DOI:  10.35870/jemsi.v11i6.4825
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
DOI:  10.35870/jemsi.v11i3.4094
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
DOI:  10.35870/jemsi.v10i1.2018
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The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia

Authors: Silvia Ekasari, Yusi Faizathul Octavia, Y. R. Satato, Ratnawita, Putri Ekaresty Haes

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM Mataram
Y. R. Satato: STIEPARI
Ratnawita: STIMA IMMI
Putri Ekaresty Haes: University of National Education
Pages: 1781-1786
DOI:  10.35870/jemsi.v9i5.1476
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