Published: 2025-06-01

Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah

DOI: 10.35870/jemsi.v11i3.4162

Imron Natsir, Sulaiman Efendi Siregar, Eny Triastuti, Parmini, Ratna Yuliastuti
  • Imron Natsir: Universitas PTIQ Jakarta
  • Sulaiman Efendi Siregar: UIN Syahada Padangsidimpuan
  • Eny Triastuti: STIE Kalpataru Cibinong Bogor
  • Parmini: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
  • Ratna Yuliastuti: Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
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Abstract

The purpose of this study is to determine the effectiveness of digital marketing strategies for halal products in improving branding of sharia businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are an important element in improving branding of sharia businesses and halal products. By utilizing search engine optimization (SEO), social media marketing, influencer marketing, storytelling, e-commerce and marketplace optimization, and email marketing, sharia businesses can build strong branding, increase customer trust, and expand market reach globally. Through the implementation of appropriate and consistent digital strategies, sharia businesses can compete in a wider market, reach more Muslim customers, and have a positive impact on the development of the global halal industry.

Keywords

Digital Marketing; Halal Products; Branding

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How to Cite

Natsir, I., Siregar, S. E., Triastuti, E., Parmini, & Yuliastuti, R. (2025). Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(3), 1622-1629. https://doi.org/10.35870/jemsi.v11i3.4162
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 3 (2025)

  • Section: Articles

  • Published: 2025-06-01

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Author Biographies
Imron Natsir, Universitas PTIQ Jakarta
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Universitas PTIQ Jakarta.

Sulaiman Efendi Siregar, UIN Syahada Padangsidimpuan
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UIN Syahada Padangsidimpuan.

Eny Triastuti, STIE Kalpataru Cibinong Bogor
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STIE Kalpataru Cibinong Bogor.

Parmini, Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
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Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta.

Ratna Yuliastuti, Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta
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Sekolah Tinggi Ilmu Ekonomi Isti Ekatana Upaweda Yogyakarta.

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