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Keywords: "Price"

Analisis Pengaruh Brand Image, Consumer Behavior dan Price Terhadap Keputusan Pembelian Produk Scarlett (Studi Kasus Pada Pengguna Scarlett)

Authors: Alisman, Raihan Salsabilla, Zakaria, Ijal Fahmi, Dedi Sufriadi

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Alisman: Universitas Teuku Umar
Raihan Salsabilla: Affiliation name not available , Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Meulaboh
Zakaria: Universitas Serambi Mekkah
Ijal Fahmi: Universitas Serambi Mekkah
Dedi Sufriadi: Universitas Serambi Mekkah
Pages: 792-800
DOI:  10.35870/emt.v8i2.2445
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Pengaruh Harga, Promosi, dan Inovasi Terhadap Loyalitas Pelanggan Go-Jek di Jakarta Timur

Authors: Tasya Salsabila Kadis, Ajad Sudrajat

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Tasya Salsabila Kadis: University of Singaperbangsa Karawang
Ajad Sudrajat: University of Singaperbangsa Karawang
Pages: 334-343
DOI:  10.35870/emt.v7i2.930
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Pengaruh Green product, Green Price dan Green Brand Image Terhadap Keputusan Pembelian Produk Galon Le Minerale

Authors: Salma Novita Ulya, Diana Aqmala

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Salma Novita Ulya: Universitas Dian Nuswantoro
Diana Aqmala: Universitas Dian Nuswantoro
Pages: 409-420
DOI:  10.35870/emt.v8i1.2146
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The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung)

Authors: Sherliana Belinda, Andala Rama Putra Barusman

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Sherliana Belinda: Universitas Bandar Lampung
Andala Rama Putra Barusman: Universitas Bandar Lampung
Pages: 467-479
DOI:  10.35870/emt.v9i2.3644
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Valuasi Nilai Relatif dan Intrinsik Saham Sektor Petrokimia

Authors: Yusuf Ammar Utama, Mokhamad Anwar

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Yusuf Ammar Utama: Padjadjaran University
Mokhamad Anwar: Padjadjaran University
Pages: 402-418
DOI:  10.35870/emt.v9i2.3742
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Pengaruh Return on Asset, Total Assets Turnover, Price Earning Ratio dan Dividend Per Share Terhadap Harga Saham (Studi Empiris pada Perusahaan Manufaktur Sub Sektor Pertambangan yang Terdaftar di BEI Periode 2015-2019

Authors: Tamara Irna Sari, Isbandini Veterina

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Tamara Irna Sari: STIE Banking School Indonesia , STIE Indonesia Banking School
Isbandini Veterina: STIE Banking School Indonesia , STIE Indonesia Banking School
Pages: 1-9
DOI:  10.35870/emt.v5i1.216
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Pengaruh Harga dan Media Sosial Instagram Terhadap Minat Beli Handphone Oppo pada Toko Oppo di Plaza Millenium

Authors: Parlindungan Purba, Herniwati Tafonao

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Parlindungan Purba: Universitas Sari Mutiara Indonesia
Herniwati Tafonao: Universitas Sari Mutiara Indonesia
Pages: 637-646
DOI:  10.35870/emt.v7i3.1135
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi

Authors: Rizki Apriliansyah, Tri Lestira Putriwarganegara

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Rizki Apriliansyah: Universitas Bandar Lampung
Tri Lestira Putriwarganegara: Universitas Bandar Lampung
Pages: 1215-1229
DOI:  10.35870/emt.v8i3.2951
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The Influence of Brand Image and Price Perceptions on Purchasing Decisions for Wardah Sunscreen Products (Study on Students in Bandung City)

Authors: Desfitriady, Hardianti, Wala Erpurini

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Desfitriady: Universitas Nasional Pasim
Hardianti: Universitas Nasional Pasim
Wala Erpurini: Universitas Nasional Pasim
Pages: 964-973
DOI:  10.35870/emt.v7i4.1561
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Pengaruh Taste, Kualitas Layanan dan Persepsi Harga terhadap Loyalitas Pelanggan Mie Gacoan dengan Moderasi Customer Experience

Authors: Marshanda Salsabila Ainisyah, Isbandriyati Mutmainah, Agus Pranamulia

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Marshanda Salsabila Ainisyah: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Agus Pranamulia: Universitas Nusa Bangsa
Pages: 1265-1281
DOI:  10.35870/emt.v10i3.5328
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Pengaruh Return on Asset (ROA) dan Earning Per Share (EPS) Terhadap Harga Saham Pada PT Indofood Sukses Makmur Tbk Periode 2011-2020

Authors: Endang Nurita

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Endang Nurita: Universitas Pamulang
Pages: 227-234
DOI:  10.35870/emt.v6i2.620
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The Effect of Service Quality and Price on Customer Satisfaction of Grabbike Online Transportation Services in Cimahi City

Authors: Andri Asoka Sidantara Rosadi, Noni Zahwa Nur Istiqomah, Meisya Ayu Nurfadilah

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Andri Asoka Sidantara Rosadi: Universitas Nasional Pasim
Noni Zahwa Nur Istiqomah: Universitas Nasional Pasim
Meisya Ayu Nurfadilah: Universitas Nasional Pasim
Pages: 1197-1200
DOI:  10.35870/emt.v7i4.1641
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Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pada Aplikasi Layanan Top Up Game Codashop

Authors: Desfitriady, Ananda Gilang Pramudya, Aditya Noer Rahma

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Desfitriady: Universitas Nasional Pasim
Ananda Gilang Pramudya: Universitas Nasional Pasim
Aditya Noer Rahma: Universitas Nasional Pasim
Pages: 984-990
DOI:  10.35870/emt.v8i3.2840
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Pengaruh Digital Marketing, Brand Image, dan Price Terhadap Keputusan Masyarakat dalam Memilih Produk Umroh pada PT. Mahabbah Islamic Tour dan Travel

Authors: Muhammad Iqbal, Alim Murtani

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Muhammad Iqbal: Universitas Potensi Utama , Affiliation name not available
Alim Murtani: Universitas Potensi Utama , Affiliation name not available
Pages: 123-136
DOI:  10.35870/emt.v8i1.1912
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Peran Harga CPO dan Volume Penjualan dalam Fluktuasi Harga Saham Perusahaan Perkebunan Kelapa Sawit di Bursa Efek Indonesia

Authors: Dewi Maya Sari, Ardian, Hurul Wilda

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Dewi Maya Sari: Politeknik Aceh
Ardian: Politeknik Aceh
Hurul Wilda: Politeknik Aceh
Pages: 1072-1080
DOI:  10.35870/emt.v9i3.4401
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta

Authors: Dewi Puspasari, Dinda Amalia, Eko Wiji Pamungkas, Srie Hendraliany, Dini Fitriani

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Dewi Puspasari: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dinda Amalia: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Eko Wiji Pamungkas: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Srie Hendraliany: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dini Fitriani: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Pages: 974-983
DOI:  10.35870/emt.v8i3.2791
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Investigasi Dampak Harga dan Variety Seeking pada Keputusan Pembelian Online

Authors: Elizabeth, Betty Rahayu, Nurnaningsih Utiarahman, Anindya Putri Pradiptha, Dicky Jhon Anderson Butarbutar

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Elizabeth: Universitas Budi Luhur
Betty Rahayu: Universitas Darul Ulum
Nurnaningsih Utiarahman: Universitas Gorontalo
Anindya Putri Pradiptha: Universitas Budi Luhur
Dicky Jhon Anderson Butarbutar: Binus University
Pages: 634-639
DOI:  10.35870/emt.v9i2.4007
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Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek)

Authors: Rangga Asmawi Putra, Isbandriyati Mutmainah, Mulyana Gustira Putra

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Rangga Asmawi Putra: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Mulyana Gustira Putra: Universitas Nusa Bangsa
Pages: 447-460
DOI:  10.35870/emt.v9i2.3127
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The Effect of Product Quality and Price on Customer Satisfaction at Yulia Citra Furniture

Authors: Yulia Citra Agustin, Ulfa Nurliana Sari, Andri Asoka Sidantara Rosadi

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Yulia Citra Agustin: Universitas Nasional Pasim
Ulfa Nurliana Sari: Universitas Nasional Pasim
Andri Asoka Sidantara Rosadi: Universitas Nasional Pasim
Pages: 906-910
DOI:  10.35870/emt.v7i4.1521
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Pengaruh Brand Ambassador, Product Image, Cita Rasa dan Harga Terhadap Keputusan Pembelian Mie Sedaap Korean Spicy

Authors: Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra, Nia Sonani, Iis Anisa Yulia

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Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra: Universitas Nusa Bangsa
Nia Sonani: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Pages: 940-949
DOI:  10.35870/emt.v7i4.1536
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Exploring How Trust, Celebrity Endorser, Perceived Benefit Affect Impulse Buying Behaviour of Head and Soulders Shampoo: The Moderating Effect of Perceived Price

Authors: Ryan Antoni Simanjuntak, Isbandriyati Mutmainah, Rumna Rumna

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Ryan Antoni Simanjuntak: Universitas Nusa Bangsa
Isbandriyati Mutmainah: Universitas Nusa Bangsa
Rumna Rumna: Universitas Nusa Bangsa
Pages: 185-199
DOI:  10.35870/emt.v10i1.5260
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Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Konsumen pada Pakaian Distro di Bandar Lampung

Authors: I Gede Budiana, Ni Putu Widhia Rahayu

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I Gede Budiana: Universitas Bandar Lampung
Ni Putu Widhia Rahayu: Universitas Bandar Lampung
Pages: 730-739
DOI:  10.35870/emt.v8i2.2386
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Pengaruh Service Quality dan Price Perception terhadap Repurchase Intention pada Pelanggan Maskapai Batik Air

Authors: Maoelina Kania Hermawaty, Siti Herawati

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Maoelina Kania Hermawaty: Universitas Jenderal Achmad Yani
Siti Herawati: Universitas Jenderal Achmad Yani
Pages: 153-163
DOI:  10.35870/emt.v10i1.5380
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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image terhadap Keputusan Pembelian dengan Electronic Word of Mouth sebagai Variabel Moderasi (Studi Kasus pada Produk Lipstik Make Over)

Authors: Karina Putri Pertiwi, Iis Anisa Yulia, Dewi Fitrianti

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Karina Putri Pertiwi: Universitas Nusa Bangsa
Iis Anisa Yulia: Universitas Nusa Bangsa
Dewi Fitrianti: Universitas Nusa Bangsa
Pages: 1854-1866
DOI:  10.35870/emt.v10i3.4787
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