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Keywords: "Interest in Buying"

Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli

Authors: Dian Rachmawati Afandi, Dwi Wahyono, Widyastuti, Aat Ruchiat Nugraha, Yulia Novita

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Dian Rachmawati Afandi: Universitas Pelita Bangsa
Dwi Wahyono: Affiliation name not available , Universitas Abdul Azis Lamadjido Palu
Widyastuti: Universitas Tama Jagakarsa
Aat Ruchiat Nugraha: Padjadjaran University
Yulia Novita: Affiliation name not available , Universitas Islam Sultan Syarif Kasim Riau
Pages: 650-658
DOI:  10.35870/emt.v8i2.2324
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Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Konsumen pada Pakaian Distro di Bandar Lampung

Authors: I Gede Budiana, Ni Putu Widhia Rahayu

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I Gede Budiana: Universitas Bandar Lampung
Ni Putu Widhia Rahayu: Universitas Bandar Lampung
Pages: 730-739
DOI:  10.35870/emt.v8i2.2386
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Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal

Authors: Windah Pebriani, Nur Busyra

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Windah Pebriani: Affiliation name not available , Universitas Muhammadiyah Prof. DR. HAMKA
Nur Busyra: Affiliation name not available , Universitas Muhammadiyah Prof. DR. HAMKA
Pages: 83-89
DOI:  10.35870/emt.v7i1.739
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Pengaruh Brand Image, Brand Trust, dan Healthy Lifestyle Terhadap Minat Beli Mie Lemonilo Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Semarang

Authors: Ahmad Himam Awaly, Linda Ayu Oktoriza

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Ahmad Himam Awaly: Universitas Dian Nuswantoro
Linda Ayu Oktoriza: Universitas Dian Nuswantoro
Pages: 864-873
DOI:  10.35870/emt.v8i3.2619
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Donat Jeko di Kotabumi

Authors: Rizki Apriliansyah, Tri Lestira Putriwarganegara

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Rizki Apriliansyah: Universitas Bandar Lampung
Tri Lestira Putriwarganegara: Universitas Bandar Lampung
Pages: 1215-1229
DOI:  10.35870/emt.v8i3.2951
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Analisis Marketing Mix Terhadap Target Penjualan Kafe DR. Koffie

Authors: Agung Jhoniko Pratama, Muhamad Emil Rachman

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Agung Jhoniko Pratama: Universitas Bandar Lampung
Muhamad Emil Rachman: Universitas Bandar Lampung
Pages: 1258-1265
DOI:  10.35870/emt.v7i4.1640
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Investigasi Dampak Harga dan Variety Seeking pada Keputusan Pembelian Online

Authors: Elizabeth, Betty Rahayu, Nurnaningsih Utiarahman, Anindya Putri Pradiptha, Dicky Jhon Anderson Butarbutar

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Elizabeth: Universitas Budi Luhur
Betty Rahayu: Universitas Darul Ulum
Nurnaningsih Utiarahman: Universitas Gorontalo
Anindya Putri Pradiptha: Universitas Budi Luhur
Dicky Jhon Anderson Butarbutar: Binus University
Pages: 634-639
DOI:  10.35870/emt.v9i2.4007
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Peran Diferensiasi Produk Mobil Nissan Terhadap Minat Beli Konsumen pada PT. Wahana Rejeki Mobilindo Cirebon Cabang Indramayu

Authors: Agus Yudianto, Meddy Nurpratama

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Agus Yudianto: Universitas Wiralodra Indramayu , Affiliation name not available
Meddy Nurpratama: Universitas Wiralodra Indramayu , Affiliation name not available
Pages: 208-214
DOI:  10.35870/emt.v7i1.843
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