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Abstract

This study aims to analyze the factors influencing the productivity of Micro, Small, and Medium Enterprises (MSMEs) in tourism villages in Langsa City, focusing on capital, human resources (HR), digitalization, and government support. A quantitative approach was employed using a survey method through questionnaires distributed to 58 MSME actors in Cinta Raja Village, selected using saturated sampling. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and F-tests. The results indicate that partially, the HR variable has a positive and significant effect on MSME productivity, while capital, digitalization, and government support show no significant effect. Simultaneously, the four independent variables do not significantly influence MSME productivity. The findings highlight that HR quality is the dominant factor affecting MSME productivity, whereas capital, digital utilization, and government support have not been optimally implemented. This study suggests enhancing HR competence, improving digital literacy, and strengthening government assistance programs to improve MSME productivity in tourism village area.

Keywords

MSMEs Productivity Capital Human Resources Digitalization Government Support

How to Cite

Citation Format
Atni, N., Amilia, S., Chandra, R., & Gunanjar, I. (2026). Analysis of Factors Affecting MSME Productivity in Langsa City Tourism Village. Jurnal EMT KITA, 10(3), 1526-1532. https://doi.org/10.35870/emt.v10i3.6357

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Author Biographies

Nurhafifah Atni, Samudra University

Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.

Suri Amilia, Samudra University

Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.

Riny Chandra, Samudra University

Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.

Imam Gunanjar, Samudra University

Management Study Program, Faculty of Economics & Business, Universitas Samudra, Langsa City, Aceh Province, Indonesia.

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Copyright (c) 2026 Nurhafifah Atni, Suri Amilia, Riny Chandra, Imam Gunanjar

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This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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