Indikator Keberhasilan Usaha Mikro Kecil dan Menengah (UMKM) Kuliner di Kota Bogor
DOI:
https://doi.org/10.35870/emt.v10i1.5372Keywords:
Capital, Business Experience, Business Knowledge, Labor, The Success of MSMEsAbstract
This study analyzes the influence of capital (X1), business experience (X2), business knowledge (X3), and labor (X4) on the success of culinary MSMEs in Bogor City. The research method uses a qualitative and quantitative approach with multiple linear regression analysis based on primary data from 100 culinary MSME respondents in six subdistricts. The results indicate that all four variables collectively have a significant influence (sig. 0.025 < 0.05), contributing 72.1% (Adj. R² = 0.721) to business success. Partially, all variables also have a positive influence. The remaining 27.9% is influenced by factors outside the model. These findings reinforce the importance of capital support, human resource capacity building, and business experience in the development of culinary SMEs, in line with the Bogor City Government's strategy focusing on digitalization and access to capital.
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Copyright (c) 2026 Hera Ermilia, Yunus Arifien, Anna Fitriani
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