Published: 2025-04-20
Pengaruh Harga terhadap Tingkat Penjualan pada Produk Kadoz di Kota Gunungsitoli
DOI: 10.35870/emt.v9i2.4017
Ronand Sona Sowa’a Harefa, Aferiaman Telaumbanua, Otanius Laia, Idarni Harefa
-
Ronand Sona Sowa’a Harefa:
University of Nias
-
Aferiaman Telaumbanua:
University of Nias
-
Otanius Laia:
University of Nias
-
Idarni Harefa:
University of Nias
Abstract
The purpose of this study was to determine the effect of price on sales levels of refill water products and how much price affects sales levels of refill water products in Kadoz, Gunungsitoli City branch. The research method used by the researcher is the Quantitative Method, because it is in line with the title and objectives raised regarding the relationship between variables with other variables. The type of research used by the researcher is the Quantitative Method, because it is in line with the title and objectives raised regarding the relationship between variables with other variables. The results of the study indicate that price has a positive and significant effect on sales levels of Kadoz products in Gunungsitoli City branch. This statement is based on the results of the t-test or hypothesis test by comparing the results of t count and t table that have been carried out by the researcher.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 9 No. 2 (2025)
-
Section: Articles
-
Published: 2025-04-20
-
License: CC BY 4.0
-
Copyright: © 2025 Authors
-
DOI: 10.35870/emt.v9i2.4017
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.
Ronand Sona Sowa’a Harefa, University of Nias
Universitas Nias, Kota Gunungsitoli, Provinsi Sumatera Utara, Indonesia.
Aferiaman Telaumbanua, University of Nias
Universitas Nias, Kota Gunungsitoli, Provinsi Sumatera Utara, Indonesia.
Otanius Laia, University of Nias
Universitas Nias, Kota Gunungsitoli, Provinsi Sumatera Utara, Indonesia.
Idarni Harefa, University of Nias
Universitas Nias, Kota Gunungsitoli, Provinsi Sumatera Utara, Indonesia.
-
Eriswanto, E., & Kartini, T. (2019). Pengaruh Penetapan Harga Jual Terhadap Penjualan Pada Pt. Liza Christina Garment Industry. Ummi, 13(2), 103-112.
-
Fahmi, I. (2013). Analisis Laporan Keuangan Bandung: Alfabeta. Research Journal of Finance and Accounting, 7(6), 122-1697.
-
Gaghana, C. N., Tampi, J. R. E., & Kalangi, J. A. F. (2017). Pengaruh Harga Terhadap Peningkatan Penjualan Produk Semen Tiga Roda Pada PT. Robcaga Beo Kabupaten Kepulauan Talaud. Jurnal Administrasi Bisnis (JAB), 5(003). https://doi.org/10.35797/jab.v5.i003.%25p.
-
Harefa, S., Laia, O., Zebua, S., & Waruwu, M. H. W. (2024). Pengaruh Promosi Harga dan Kulalitas Pelayanan Terhadap kepuasan Konsumen Di Hotel TC Osseda. Jurnal Mirai Management, 9(3), 198-208. https://doi.org/10.37531/mirai.v9i3.7440.
-
Hartinah, Y., & Maulana, L. H. (2023). Pengaruh Promosi, Harga Dan Inovasi Produk Terhadap Keputusan Pembelian UMKM Nagief Toys Kampung Boneka Bogor. Karimah Tauhid, 2(2), 572-584. https://doi.org/10.30997/karimahtauhid.v2i2.8473.
-
Kotler, P., & Amstrong, G. (2014). Prinsip-prinsip Manajemen Edisi 14, Jilid 1. Jakarta: Erlangga.
-
Mulyani, S. R. (2021). Metodelogi Penelitian. Edited By WB Persada. Bandung: Widina Bhakti Persada Bandung.
-
Neisia, T. C., Kalangi, J. A., & Walangitan, O. (2018). Pengaruh Harga Terhadap Penjualan Produk Motor Yamaha Mio Pada PT. Hasjrat Abadi Outlet Karombasan Manado. Jurnal Administrasi Bisnis (JAB), 6(003).
-
Pramezwary, A., Djakasaputra, A., & Tarigan, S. A. (2022). Dasar-dasar Pemasaran. Penerbit NEM.
-
Priadana, M. S., & Sunarsi, D. (2021). Metode penelitian kuantitatif. Pascal Books.
-
Rachmad, Y. E., Sudiarti, S., Fajariana, D. E., Kisworo, Y., Suryawan, R. F., Tanadi, H., ... & Kutoyo, M. S. (2022). Manajemen pemasaran.
-
Rasyid, F. (2022). Metodologi Penelitian Kualitatif dan Kuantitatif Teori, Metode, dan Praktek.
-
Sahir, S. H. (2021). Metodologi penelitian. Penerbit KBM Indonesia.
-
Saputra, F., Pajar, M., Putra, K., & Isnain, A. R. (2023). Rancang Bangun Sistem Informasi Pengelolaan Data Alumni Di SMA Negeri 1 Gedong Tataan. J. Inform. Dan Rekayasa Perangkat Luna, 4, 60-66.
-
Silviana, M. (2020). Pengaruh Digital Marketing Terhadap Tingkat Penjualan Melalui Sosial Media (Studi Kasus Di Kecamatan Bone-Bone) (Doctoral dissertation, Universitas Muhammadiyah Palopo).
-
Siyoto, S., & Sodik, M. A. (2015). Dasar metodologi penelitian. literasi media publishing.
-
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
-
Swastha, B. (2010). Manajemen Penjualan: Pelaksanaan Penjualan. Yogyakarta: BPFE.
-
Veronica, A., Abas, M., Hidayah, N., Sabtohadi, J., Marlina, H., Mulyani, W., & Aulia, S. S. (2022). Metodologi penelitian kuantitatif. PT. Global Eksekutif Teknologi.
-
Wahyuni, S. E., Hasnidar, H., & Irwan, A. M. (2022). Analisis Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Bedak Dingin di Kabupaten Wajo. Jurnal Mirai Management, 7(3), 192-202. https://doi.org/10.37531/mirai.v7i3.2655.
-
Wibowo, A. (2021). PENGANTAR MARKETING (Seni Menjual Produk Bisnis). Penerbit Yayasan Prima Agus Teknik, 1-66.
-
Zulfikar, R., Sari, F. P., Fatmayati, A., Wandini, K., Haryati, T., Jumini, S., ... & Fadilah, H. (2024). Metode Penelitian Kuantitatif (Teori, Metode Dan Praktik).
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.