Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung)
DOI:
https://doi.org/10.35870/emt.v9i1.3546Keywords:
Product, Price, Place, Promotion, SalesAbstract
MSMEs play a vital part in the Indonesian economy, especially MSME Pecel Cik Meri 99, which is experiencing sales issues. To compete, MSMEs must evaluate several key variables, including product, price, location, and advertising. This study takes a quantitative approach, focussing on visitors to MSME Pecel Cik Meri 99. Because the population is unknown, the sample size is determined using the Lemeshow formula. According to the study's findings, product, price, and location had no substantial impact on sales volume. On the contrary, promotion has a favourable and considerable effect on sales, and product, price, location, and promotion all have an impact on sales at Warung Pecel Cik Meri 99.
Downloads
References
Danyndra, D. D., Tumbel, T. M., & Walangitan, O. F. (2021). Pengaruh Produk, Harga, Tempat, Promosi Terhadap Keputusan Pembelian pada CV. Dio Dea Telecell. Productivity, 2(6), 477-482.
Dunan, H., Antoni, M. R., Redaputri, A. P., & Jayasinga, H. I. (2020). Analisis Faktor-Faktor yang Mempengaruhi Penjualan “Waleu” Kaos Lampung di Bandar Lampung. JBMI (Jurnal Bisnis, Manajemen, dan Informatika), 17(2), 167-185.
Fauzi, A., Prayogo, A., Luthfiana, H., Pertama, N. A., Setyawati, P., & Rahellea, S. L. (2022). Faktor-Faktor Yang Mempengaruhi Penjualan Dalam Unit Yang Diperlukan Untuk Mencapai Target Laba Pada Perusahaan Dagang: Produk, Harga Dan Promosi (Literature Review Akuntansi Manajemen). Jurnal Ekonomi Manajemen Sistem Informasi, 3(5), 505-512. https://doi.org/10.31933/jemsi.v3i5.
Hanifyanto, G. Y., & Ali, H. Faktor-Faktor Yang Mempengaruhi Market Driven Strategy dan Customer Loyalty: Product, Price, Promotion, Place Suatu Literature Review.
Imanulah, R., Andriyani, I., & Melvani, F. N. (2022). Pengaruh Citra Toko, Varian produk, dan Lokasi terhadap Keputusan Pembelian pada Restoran Pancious SOMA Palembang. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(1), 285-295. https://doi.org/10.37676/ekombis.v10i1.1743.
Khotimah, K., & Nurtantiono, A. (2021). Pengaruh produk, persepsi harga, promosi dan gaya hidup terhadap keputusan pembelian produk Wardah di Solo Raya. Creative Research Management Journal, 4(1), 1-10. https://doi.org/10.32663/crmj.v4i1.1827.
Lubis, L. A., & Nasution, A. I. L. (2022). Faktor-faktor Yang Mempengaruhi Penjualan Produk: Studi Kasus CV. Karunia Abadi Maju Rantau Prapat Kabupaten Labuhanbatu. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 4(1), 72-76. https://doi.org/10.32639/jimmba.v4i1.66.
Maharani, R. A. N., & Alam, I. A. (2022). Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Selama Pandemi Covid-19 Pada Kebab Salahuddin. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(4), 235-242. https://doi.org/10.54443/sibatik.v1i4.22.
Mutiara, P. (2020). IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI PENJUALAN PRODUK ORIFLAME. Jurnal Sains dan Teknologi ISTP, 13(1), 39-49.
Pranandha, K. E. S., & Kusumadewi, N. M. W. (2022). Peran Word of Mouth Memediasi Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Konsumen (Doctoral dissertation, Udayana University).
Putri, N. B., & Effendy, J. A. (2022). Analisa pengaruh product, price, place, dan promotion terhadap keputusan pembelian di rumah makan Ayam Goreng Echo. PERFORMA: Jurnal Manajemen dan Start Up Bisnis, 7(3).
Rahmahyanti, R. N., & Andriana, A. N. (2023). Pengaruh Pengaruh Kualitas Produk, Brand Ambassador dan Iklan Terhadap Keputusan Pembelian Produk MS Glow. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(4), 1143-1151. https://doi.org/10.47065/ekuitas.v4i4.3309.
Sofiah, M., Ramadhani, S., & Rahmani, N. A. B. (2023). Analisis pengaruh bauran pemasaran 4p (product, price, promotion, and place) terhadap keputusan pembelian pada usaha mikro kecil menengah (umkm). Jurnal Riset Ekonomi Dan Bisnis, 16(2), 122-141. http://dx.doi.org/10.26623/jreb.v16i2.7288.
Tiurma, D. R., & Rubiyanti, R. N. (2021). Pengaruh Produk, Harga, Promosi Dan Tempat Terhadap Proses Keputusan Pembelian Aice Es Krim Di Kota Bandung. eProceedings of Management, 8(1).
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
