Strategi Pemasaran Produk Tabungan Seulanga iB pada PT Bank Aceh Syariah Capem Lhok Nibong
DOI:
https://doi.org/10.35870/emt.v8i4.3263Keywords:
Lhok Nibong, Marketing, Bank Aceh Syariah, Seulanga iB SavingsAbstract
Sharia banks are financial institutions that conduct business activities based on the Al-Qur'an and Hadith, with their main business being the provision of financing, goods, and other services. Banks play a significant role in marketing activities. PT Bank Aceh Syariah Capem Lhok Nibong offers a range of products, such as savings, financing, and service products. These savings products are offered to meet the needs of people with a high interest in using PT Bank Aceh Syariah Capem Lhok Nibong’s products, especially the Seulanga iB Savings product. The marketing goal is to attract the public to open Seulanga iB savings accounts. The marketing strategy for Seulanga iB Savings is implemented in accordance with sharia principles, emphasizing the unique benefits of Seulanga iB Savings. Research results show that customers are interested in owning the Seulanga iB Savings product. PT Bank Aceh Syariah Lhok Nibong has been able to address existing challenges by making various efforts, including providing explanations, socializing Seulanga iB savings products effectively, and offering superior service that exceeds community expectations.
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Copyright (c) 2024 Esti Alemia Puspita, Erni Wiriani, Jamali, Selvi Mai Hetti
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