Persepsi Pelayanan dan Minat Nasabah Bank Syariah Indonesia: Peran Religiusitas Islam sebagai Pemoderasi
DOI:
https://doi.org/10.35870/emt.v8i4.3240Keywords:
Customer Interest, Service, Islamic Religiosity, Moderated Regression AnalysisAbstract
This research investigates the functional relationship between customers' interest in using Islamic banking services and service quality by placing Islamic religiosity as a moderator variable. The research sample consisted of 231 financing customers of Bank Syariah Indonesia in Banda Aceh, selected through purposive sampling. Data collection was conducted through a questionnaire, and the data were analyzed using the Moderated Regression Analysis (MRA) statistical model. The research findings reveal that services have a positive and significant impact on customers' interest in using financing services. Similarly, Islamic religiosity also has a positive and significant influence. However, Islamic religiosity plays a negative moderating role in the relationship between customer interest and services. The positive impact of services on customer interest decreases with the increasing level of Islamic religiosity.
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