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Keywords: "TikTok Shop"

Pengaruh Persepsi Kualitas Produk, Online Customer Review dan Online Customer Rating Terhadap Minat Beli Konsumen pada Skincare Daviena di E-Commerce Tiktok Shop

Authors: Tria Minarti, Siti Sarah

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Tria Minarti: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 2987-3000
DOI:  10.35870/jemsi.v11i4.4822
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
DOI:  10.35870/jemsi.v12i1.5918
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Pengaruh Potongan Harga, Live Streaming, dan Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi TiktokShop

Authors: Mahesa Mei Riandi, Siti Sarah

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Mahesa Mei Riandi: Universitas Indonesia Membangun (INABA)
Siti Sarah: Universitas Indonesia Membangun (INABA)
Pages: 2101-2109
DOI:  10.35870/jemsi.v10i3.2528
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Pengaruh Pengalaman Belanja Online, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Npure di E-Commerce TikTok Shop

Authors: Annensi Perawati, Mauli Siagian

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Annensi Perawati: Universitas Putera Batam
Mauli Siagian: Universitas Putera Batam
Pages: 1530-1541
DOI:  10.35870/jemsi.v12i2.6211
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Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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Pengaruh Content Marketing, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Paddy di Tiktok Shop

Authors: Tsara Khalistha Ramadillah, Dadan Abdul Aziz Mubarok

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Tsara Khalistha Ramadillah: Universitas Indoneisa Membangun
Dadan Abdul Aziz Mubarok: Universitas Indoneisa Membangun
Pages: 802-811
DOI:  10.35870/jemsi.v11i2.3905
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Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Fashion Di Tiktok Shop Pada Pengguna Aplikasi Tiktok

Authors: Fahrulroji Rahman, Siti Sarah

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Fahrulroji Rahman: Universitas Indonesia Membangun (INABA)
Siti Sarah: Universitas Indonesia Membangun (INAB)
Pages: 2041-2049
DOI:  10.35870/jemsi.v10i3.2505
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Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

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Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
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Pengaruh Siaran Langsung dan Konten Review Terhadap Keputusan Pembelian Konsumen Tiktok Shop Pada Mahasiswa Fakultas Ekonomi Universitas Indo Global Mandiri

Authors: Ikhsan Iqbal, Roswaty, Meilin Veronica

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Ikhsan Iqbal: Universitas Indo Global Mandiri
Roswaty: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 1304-1317
DOI:  10.35870/jemsi.v10i2.2310
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Pengaruh Konten Media Sosial Terhadap Keputusan Berkunjung di Coffee Shop Balong Aja Garut

Authors: Fidelis Zebua

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Fidelis Zebua: Universitas Garut
Pages: 5817-5824
DOI:  10.35870/jemsi.v11i6.5450
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Pengaruh Shopping Lifestyle, Sales Promotion dan Price Discount Terhadap Impulse Buying Produk Fashion Dengan Positive Emotion Sebagai Variabel Moderasi Pada E-Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa Universitas Kutai Kartanegara)

Authors: Iskandar, Sabran, Heru Suprapto, Ali Akbar, Zulhansyah

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Iskandar: Universitas Kutai Kartanegara
Sabran: Universitas Kutai Kartanegara
Heru Suprapto: Universitas Kutai Kartanegara
Ali Akbar: Universitas Kutai Kartanegara
Zulhansyah: Universitas Kutai Kartanegara
Pages: 2296-2307
DOI:  10.35870/jemsi.v11i4.4358
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