Published: 2025-08-01
Pengaruh Persepsi Kualitas Produk, Online Customer Review dan Online Customer Rating Terhadap Minat Beli Konsumen pada Skincare Daviena di E-Commerce Tiktok Shop
DOI: 10.35870/jemsi.v11i4.4822
Abstract
Because of new technologies, especially online shopping, customers are changing how they shop. TikTok Shop is a very popular platform in Indonesia because it is easy to use. But to keep customers buying, TikTok Shop needs to keep making its services and product quality better, especially as more companies compete for customers. This study uses descriptive and verification methods and takes a quantitative approach. The results show that how consumers judge product quality has a positive and important effect on whether they plan to buy something, both on its own and as a whole. To get more people interested in Daviena Skincare on TikTok Shop and to build trust and loyalty, it’s important to make the product quality better, get people to write good reviews, and talk to customers in the comments.
Keywords
TikTok Shop; Purchase Intention; Product Quality; Consumer Reviews
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 11 No. 4 (2025)
-
Section: Articles
-
Published: 2025-08-01
-
License: CC BY 4.0
-
Copyright: © 2025 Authors
-
DOI: 10.35870/jemsi.v11i4.4822
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.
Tria Minarti, Universitas Indonesia Membangun
Program Manajemen, Fakultas Manajemen dan Bisnis, Universitas Indonesia Membangun, Jl. Soekarno Hatta No. 448, Bandung. Indonesia.
Siti Sarah, Universitas Indonesia Membangun
Program Manajemen, Fakultas Manajemen dan Bisnis, Universitas Indonesia Membangun, Jl. Soekarno Hatta No. 448, Bandung. Indonesia.
-
Anindya, L. A., & Akbar, R. R. (2024). Pengaruh brand trust dan online customer review terhadap minat beli pada market Bukalapak. Jurnal Ekonomi, Manajemen dan Akuntansi, 11(1).
-
Ardianti, A. N., & Widiartanto, W. (2019). Pengaruh online customer review dan online customer rating terhadap keputusan pembelian melalui marketplace Shopee. Jurnal Ilmu Administrasi Bisnis, 8(2), 55-66. https://doi.org/10.14710/jiab.2019.23656.
-
Banjarnahor, et al. (2021). Manajemen Komunikasi Pemasaran. Jakarta: Yayasan Kita Menulis.
-
Damayanti. (2019). Pengaruh online customer review and rating, e-service quality, dan price terhadap minat beli pada online marketplace Shopee. Journal Unimma, 684-693.
-
Durianto, D., Sugiarto, & T. Sitinjak. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: Gramedia Pustaka. https://id.scribd.com/document/613441138/Strategi-Menaklukkan-Pasar-Melalui-Riset-Ekuitas
-
Imanudin. (2021). Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian di PT. Citra Makmur Sejahtera. Jurnal Indonesia Membangun, 20(2).
-
Kotler, P., & Keller, K. L. (2021). Intisari manajemen pemasaran edisi keenam terjemahan. Yogyakarta: ANDI. https://balaiyanpus.jogjaprov.go.id/opac/detail-opac?id=332550
-
Mariyam, S. I. (2024). Pengaruh kualitas produk, harga produk dan celebrity endorsement terhadap minat beli produk Wardah Kosmetik di Kota Bandung. INABA Journal of Psychology, 2(1), 2964-3074.
-
Marlina, R., & Yuniati, U. (2020). Persepsi kualitas terhadap kepuasan konsumen dalam membeli. Jurnal Riset Mahasiswa Dakwah dan Komunikasi, 2(1), 1-14. https://ejournal.uin-suska.ac.id/index.php/jrmdk/article/viewFile/9452/6105
-
Nuraeni, Y. S., & Irawati, D. (2021). Pengaruh online customer review, kualitas produk, dan promosi terhadap keputusan pembelian pada marketplace Shopee (Studi kasus pada mahasiswa UBsi). Procuratio: Jurnal Ilmiah Manajemen, 9(4), 439-450. https://doi.org/10.35145/procuratio.v9i4.1704.
-
Oktaviana, P. M., Sarah, S., & Wijaya, F. (2024). Pengaruh kualitas produk, harga, dan online customer rating terhadap keputusan pembelian pada produk UMKM Basreng Sultan Bandung. Jurnal Ilmu Sosial, Manajemen, Akuntansi & Bisnis, 5(1), 2745-7273.
-
Rahman, A. (2024). Pengaruh kualitas website dan harga terhadap keputusan pembelian pada konsumen website Transmart. INABA Journal of Psychology, 2(1), 2964-3066.
-
Riandi, M. M., & Sarah, S. (2024). Pengaruh potongan harga, live streaming, dan online customer review terhadap minat beli konsumen pada aplikasi TiktokShop. Jurnal Ekonomi, Manajemen, dan Akuntansi, 10(3), 2101-2109. https://doi.org/10.35870/jemsi.v10i3.2528.
-
Sa'adah, A. N. (2022). Persepsi generasi Z terhadap fitur Tiktok Shop pada aplikasi Tiktok. Akuntansi, Bisnis dan Keuangan, 2(5).
-
Sofiati, N. A., & Sudaryo, Y. (2021). Analisis produk, harga, promosi dan tempat terhadap minat beli pada factory outlet PT Blossom Mandiri Sejati Cabang Dago. Jurnal Indonesia Membangun, 20(3).
-
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
-
Syarifah, E., & Karyaningsih. (2021). Pengaruh online customer review dan kepercayaan terhadap minat beli pada marketplace Lazada. Economics and Digital Business Review, 2(2), 222–231. https://doi.org/10.37531/ecotal.v2i2.87.
-
Tiady, S., & Saputro, A. H. (2023). Pengaruh kualitas produk, digital marketing dan kualitas pelayanan terhadap loyalitas pelanggan Lazada. IJOP, P-ISSN: 2964-3074, E-ISSN: 2964-3066, INABA Journal of Psychology, 1(2).
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.