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Keywords: "Purchasing Decision"

Analysis The Influence of Price, Promotion, Distribution, Product Quality and Brand Image on Purchase Decision of Cereal Product

Authors: Siti Patimah, Muhammad Hasyim, Saipul Al Sukri, Didit Hadayanti, Hendrajaya

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Siti Patimah: Sekolah Tinggi Ilmu Ekonomi Balikpapan
Muhammad Hasyim: Univetsitas Hasanudin
Saipul Al Sukri: UIN Suska Riau
Didit Hadayanti: Universitas Al Ghifari
Hendrajaya: STIEPARI Semarang
Pages: 179-185
DOI:  10.35870/jemsi.v9i1.928
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
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Role of Product Quality and Price on Purchase Decision of Goox Products

Authors: Fahrizal Azhar, Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, Sutrisno

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Fahrizal Azhar: Institut Teknologi dan Bisnis Yadika Pasuruan
Uli Wildan Nuryanto: Universitas Bina Bangsa
Abdul Rasyid: State University of Gorontalo
Markus Asta Patma Nugraha: Politeknik Pelayaran Sumatera Barat
Sutrisno: Universitas PGRI Semarang
Pages: 100-105
DOI:  10.35870/jemsi.v9i1.900
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Pengaruh Pengalaman Belanja Online, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Npure di E-Commerce TikTok Shop

Authors: Annensi Perawati, Mauli Siagian

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Annensi Perawati: Universitas Putera Batam
Mauli Siagian: Universitas Putera Batam
Pages: 1530-1541
DOI:  10.35870/jemsi.v12i2.6211
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Role of Product Quality and Store Atmosphere on Purchase Decision of Clothing Product Vintage Vibes

Authors: Siti Aisyah, Chairul Anwar, Nugroho Djati Satmoko, Sutrisno, Uli Wildan Nuryanto

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Siti Aisyah: Unismuh Makassar
Chairul Anwar: Politeknik Jakarta Internasional
Nugroho Djati Satmoko: Padjadjaran University
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 172-178
DOI:  10.35870/jemsi.v9i1.915
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Pengaruh Peningkatan Citra Merk Terhadap Keputusan Pembelian Roti Mantap Bakery Jember

Authors: Muhammad Kalam Mustajab, Amin Silalahi, Hanif Hadinata Utama

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Muhammad Kalam Mustajab: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Hanif Hadinata Utama: Universitas PGRI ARGOPURO Jember
Pages: 3222-3235
DOI:  10.35870/jemsi.v11i5.4492
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Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

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Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
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Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian British Propolis

Authors: Rizky Ramadevi Elakarci, Netti Nurlenawati, Dexi Triadinda

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Rizky Ramadevi Elakarci: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1695-1708
DOI:  10.35870/jemsi.v11i3.4191
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
DOI:  10.35870/jemsi.v11i6.5087
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Butik OSM Biz di Kota Banda Aceh

Authors: Yusia Fatahillah, Fani Sartika, Nadiya Nadiya

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Yusia Fatahillah: Universitas Muhammadiyah Aceh (Unmuha)
Fani Sartika: Universitas Muhammadiyah Aceh (Unmuha)
Nadiya Nadiya: Universitas Muhammadiyah Aceh (Unmuha)
Pages: 513-523
DOI:  10.35870/jemsi.v12i1.5718
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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta

Authors: Bunga Artamevia Taru, Nina Fapari Arif

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Bunga Artamevia Taru: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Nina Fapari Arif: Universitas Pembangunan Nasional “Veteran” Yogyakarta
Pages: 630-641
DOI:  10.35870/jemsi.v12i1.5905
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Pengaruh Brand Image, Atribut Produk, dan Persepsi Kualitas Terhadap Keputusan Pembelian Es Krim Mixue di Nagoya Thamrin Batam

Authors: Meiliana Meiliana, Inda Sukati

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Meiliana Meiliana: Universitas Putera Batam
Inda Sukati: Universitas Putera Batam
Pages: 1451-1462
DOI:  10.35870/jemsi.v12i2.6240
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The Impact Of Lifestyle And Product Attractiveness On Purchasing Decisions Aceh SMEs Coffee Products

Authors: Yusrawati, Syarifah Maihani, Al Mahfud Saputra, Emi Safrina, Sri Murniyanti

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Yusrawati: Almuslim University
Syarifah Maihani: Almuslim University
Al Mahfud Saputra: Universitas Almuslim
Emi Safrina: Almuslim University
Sri Murniyanti: Almuslim University
Pages: 3145-3153
DOI:  10.35870/jemsi.v10i6.3264
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Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee

Authors: Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri

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Geta Ambartiasari: Universitas Serambi Mekkah
Zulfan Yusuf: Universitas Serambi Mekkah
Kasmaniar: Universitas Serambi Mekkah
Sarboini: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Pages: 1345-1351
DOI:  10.35870/jemsi.v11i3.4094
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Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian

Authors: Ita Erliyani

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Ita Erliyani: Raharja University
Pages: 736-744
DOI:  10.35870/jemsi.v11i2.3858
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Pengaruh Promosi Penjualan Terhadap Online Customer Review serta Dampaknya pada Keputusan Pembelian di Sayurbox

Authors: Novan Yurindera

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Novan Yurindera: Institut Bisnis Nusantara
Pages: 143-150
DOI:  10.35870/jemsi.v8i2.833
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
DOI:  10.35870/jemsi.v9i6.1648
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
DOI:  10.35870/jemsi.v12i2.6341
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
DOI:  10.35870/jemsi.v12i1.6004
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Pengaruh Kualitas Produk, Kemasan Produk, dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Foundation Viva Cosmetics di Shopee)

Authors: Desti Pratiwi, Riyandi Nur Sumawidjaja

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Desti Pratiwi: Universitas Indonesia Membangun
Riyandi Nur Sumawidjaja: Universitas Indonesia Membangun
Pages: 2873-2881
DOI:  10.35870/jemsi.v11i4.4605
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Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kopi Kenangan Cabang Margacinta Kota Bandung

Authors: Nurliana Aulia, Ridho Riadi Akbar

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Nurliana Aulia: Universitas INABA
Ridho Riadi Akbar: Universitas INABA
Pages: 335-346
DOI:  10.35870/jemsi.v11i1.3653
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Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), dan Brand Image Terhadap Keputusan Pembelian Uniqlo

Authors: Ade Rafli Ferdiansyah, Ajeng Aquinia

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Ade Rafli Ferdiansyah: Universitas Stikubank Semarang
Ajeng Aquinia: Universitas Stikubank Semarang
Pages: 4714-4722
DOI:  10.35870/jemsi.v11i5.5093
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Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
DOI:  10.35870/jemsi.v11i5.5209
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Pengaruh Subsidi Pemerintah dan Ketersediaan Infrastruktur Pengisian Daya terhadap Keputusan Pembelian Mobil Listrik di Indonesia: Studi Kasus Kota Karawang

Authors: Daffa Dwi Ananda, Asep Muslihat

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Daffa Dwi Ananda: Universitas Singaperbangsa Karawang
Asep Muslihat: Universitas Singaperbangsa Karawang
Pages: 3069-3079
DOI:  10.35870/jemsi.v11i5.4501
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Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk)

Authors: Clarissa Octaviani Sutrisna, Arie Hendra Saputro

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Clarissa Octaviani Sutrisna: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Pages: 1991-1998
DOI:  10.35870/jemsi.v11i3.4271
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